1.
a.
b.
c.
d.
e.
________ is to cost as promotion is to communication.
Product
Convenience
Place
Price
None of the above
2. Internal marketing refers to marketing domestically.
a. True
b. False
3.
a.
b.
c.
d.
e.
Which of the following is an example of external marketing?
Staff meetings
Employee handbooks
Television advertising
Intranet communication
Communications to company staff
4. Another term for the marketing mix is the 4 Ps.
a. True
b. False
5.
a.
b.
c.
d.
e.
STP refers to:
Selling, Telling, Promoting
Segmentation, Training, Positioning
Selling, Targeting, Positioning
Segmentation, Targeting, Positioning
Segmentation, Targeting, Pricing
6. Types of Environmental Considerations are Social, Legal, Economic,
Technological, Demographic and Religious.
a. True
b. False
7. Focus groups are a form of primary research
a. True
b. False
8.
a.
b.
c.
d.
e.
The first step in conducting marketing research is ____________.
Determine the objective
Write a survey
Write a proposal
Create focus groups
Conduct preliminary research
9.
a.
b.
c.
d.
e.
Which of the following is NOT a type of buyer?
Governments
Consumers
Seller
Corporations
Non-Profit Organizations
10. Which of the following is NOT a secondary marketing research methodology?
a. Government sources
b.
c.
d.
e.
Academic sources
Focus groups
Consultants/research brokers
Industry publications
11. Which of the following is an obstacle for marketing distribution
channels?
a. Marketers
b. Retailers
c. Brokers
d. Sellers
e. Obfuscation
12. One of the purposes of market segmentation is to maximize limited
resources.
a. True
b. False
13. The four areas of global strategic marketing planning include:
a. strengths, weaknesses, opportunities, threats
b. outsourcing, mergers, acquisitions, corporate insolvency
c. market situation analysis, objectives, strategies, action plans
d. democracy, communism, socialism, terrorism
e. segmentation, targeting, positioning, training
14. In industries where competition is highly localized, a decentralized
structure where most of the decision-making is made at the country-level is
often appropriate.
a. True
b. False
15. The following is not a reason for global branding:
a. Economies of scale
b. Development costs that can be spread over large volumes
c. Brand awareness advantages – global brands are more visible than local
brands
d. Cultural barriers
e. The ability to capitalize on media overlap between and among countries
16. The following is not a benefit of Global Marketing:
a. Cost reduction arising from savings in both workforce and materials
b. Improved products and program effectiveness
c. Layoffs due to outsourcing to other countries
d. Enhanced customer preference
e. Increase competitive advantage
17. In identifying international market opportunities, the first thing that
an International Marketer should do is to select indicators and collect data
to determine overall market attractiveness.
a. True
b. False
18. Which of the following new measurement tools are not available to
Internet Marketers:
a. Online surveys
b.
c.
d.
e.
Telemarketing calls
Bulletin board and chat groups
Web visitor tracking
Virtual panels
19. There is no difference between E-Commerce and E-Business..
a. True
b. False
20. If you put your grandmother’s antique vase up for auction on eBay, you
are engaging in:
a. Supply Chain Management
b. Business to Business Communication
c. Enterprise Resource Planning
d. Customer to Customer e-commerce
e. Customer Relationship Management
21. Which one of the following is not a concern of e-business?
a. Privacy issues
b. Security issues
c. Internet ethics
d. Role of government
e. Data-mining
22. By 2007, global e-business companies will find it unnecessary to localize
their websites because all Internet users will know English.
a. True
b. False
23. Which of the following is not an Internet Marketing Strategy?
a. Cost plus
b. Click-thrus
c. Stickiness
d. Data-mining
e. Data cookies
24. E-commerce blurs the distinction between goods and services.
a. True
b. False
25. Regional trade organizations are groups of companies that work together to open new
markets and develop business opportunities.
a. True
b. False
26. Which of the following is not considered a barrier to trade?
a. Import policies
b. Investment barriers
c. Lack of intellectual property protection
d. Price skimming
e. Trade restrictions
27. Ethics are considered an important part of international marketing management.
a. True
b. False
28. Which of the following is not a result of Globalization?
a. Loss of jobs
b. New job creation
c. Market pricing
d. Reducing cost inefficiencies
e. Increased economies of scale
29. Which of the following is a type of outsourcing?
a. Contract manufacturer
b. Integrated marketing communications
c. Primary research
d. Computer-aided design
e. Generalized System of Preferences (GSP)
30. Which of the following would not have ethical considerations?
a. Westernization of other cultures
b. Management styles
c. Product safety
d. Labor standards
e. Reoccurring production standards