AO1
AO2
Outline one or more explanations…(4 marks)
Social Learning Theory + Sensitisation
Evaluate one or more explanations…(6 marks)
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L
----------------------------------------------------------------------------------------------------------------------------------------------------METHODOLGICAL Issue?
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L
Outline one or more explanations…(4 marks)
Social Learning Theory + Desentisation
Evaluate one or more explanations…(6 marks)
P
E
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L
----------------------------------------------------------------------------------------------------------------------------------------------------METHODOLGICAL Issue?
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L
AO1
AO2
VIDEO GAMES
Outline one or more piece of research…(4 marks)
NOTE: Be sure to refer to the POSITIVE EFFECTS
Greitmeyer And Oswald, Lenhart or Kahne (choose 2)
Evaluate one or more piece of research…(6 marks)
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L
----------------------------------------------------------------------------------------------------------------------------------------------------Methodological Issue?
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COMPUTERS
Outline one or more piece of research…(4 marks)
NOTE: Be sure to refer to the POSITIVE EFFECTS
Meskin, Gonzales, Raacke and Raacke or Sheldon (choose
2)
Evaluate one or more piece of research…(6 marks)
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E
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L
----------------------------------------------------------------------------------------------------------------------------------------------------Evaluate one or more piece of research…(6 marks)
Methodological Issue?
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L
AO1
AO2
VIDEO GAMES
Outline one or more piece of research…(4 marks)
NOTE: Be sure to refer to the NEGATIVE EFFECTS
Hopf, Konjin, Sheese,
Evaluate one or more piece of research…(6 marks)
NOTE: For this part of the course, the majority of AO2/3 credit comes from considering the strengths/limitations
of the METHODOLOGY USED.
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COMPUTERS
Outline one or more piece of research…(4 marks)
NOTE: Be sure to refer to the NEGATIVE EFFECTS
Charles, Karpinski, Hacker
Evaluate one or more piece of research…(6 marks)
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L
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L
AO1
AO2
Outline the Hovland-Yale Model…(4 marks)
Evaluate the Hovland-Yale Model…(6 marks)
CONSIDER: contradictory evidence to suggest that attractive sources are not necessarily always the most
influential; methodological problems with the Hovland-Yale approach to persuasion; supporting evidence for
the message factor in that fear appeals do work in persuading; gender bias in persuasion research suggesting
that women are more susceptible to persuasive communication than men
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L
AO1
AO2
Outline the Elaboration-Likelihood Model…(4 marks)
Evaluate the Elaboration Likelihood Model…(6 marks)
CONSIDER: research into online shopping has contributed to a greater understanding of the effect of online
reviews; research to support the fact that the peripheral route only has a temporary effect on persuasion and
attitude change; the question over whether all people regardless of need for cognition levels take the peripheral
route.
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Suggested
Context
A supermarket wants to
increase the sale of organic
produce.
A university wants to
increase its uptake onto
Psychology Joint Degree
Courses.
A make-up company wants
to increase its sales and
scope to encompass
working business women.
A sports company wants to
produce an advertising
campaign for a new pair of
running shoes.
A mobile phone company
wants to increase the
number of contracts it
supplies to business users.
A school wants to produce
a leaflet to encourage 6th
formers to join there,
rather than attend the
local college.
HY
ELM
AO1
AO2
Outline one or more explanation…(4 marks)
e.g. Hard-Sell & Soft-Sell, Children & Pester-Power etc
Evaluate one or more explanations…(6 marks)
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L
Outline one or more explanation…(4 marks)
e.g.The importance of Congruence, Sex, Violence &
Persuasive arguments, Product Endorsement
Evaluate one or more explanations…(6 marks)
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L
----------------------------------------------------------------------------------------------------------------------------------------------------P
E
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L
AO1
AO2
Outline one or more explanation…(4 marks)
e.g. Parasocial Relationships
Evaluate one or more explanation…(6 marks)
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E
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L
----------------------------------------------------------------------------------------------------------------------------------------------------P
E
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L
Outline one or more explanation…(4 marks)
e.g.The Absorption-Addiction Model
Evaluate one or more explanation…(6 marks)
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E
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L
----------------------------------------------------------------------------------------------------------------------------------------------------P
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L
AO1
AO2
Outline one or more explanation…(4 marks)
e.g. Attraction to Creative Individuals
Evaluate one or more explanation…(6 marks)
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L
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L
Outline one or more explanation…(4 marks)
e.g. Celebrity Gossip
Evaluate one or more explanation…(6 marks)
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L
----------------------------------------------------------------------------------------------------------------------------------------------------P
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L
AO1
AO2
Outline one or more piece of research (4 marks)
e.g. Celebrity Attitude Scale = McCutcheon et all (2002),
How common is Celebrity Worship? = Maltby et al (2004)
Evaluate one or more piece of research …(6 marks)
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L
----------------------------------------------------------------------------------------------------------------------------------------------------P
E
E
L
Outline one or more piece of research…(4 marks)
e.g. Developmental Problems = Cheung & Yue (2003),
Psychological Wellbeing = Maltby (2001)
Evaluate one or more piece of research…(6 marks)
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----------------------------------------------------------------------------------------------------------------------------------------------------P
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L
AO1
AO2
Outline one or more piece of research (4 marks)
e.g. Meloy two types of stalker, Mullen typography of
stalker, Attachment Styles
NOTE: This must be related to CELEBRITY at all times!
Evaluate one or more piece of research …(6 marks)
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L
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L
Outline one or more explanation…(4 marks)
e.g. Evolutionary Theory, Attachment Theory
Evaluate one or more explanation…(6 marks)
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Topic
Methodological Problems
Pro-/Anti-Social
Behaviour
THINK ABOUT: Most research on pro-social only focusses on TV and ignores other media, Demand Characteristics
Effects of Video
Games and
Computers
THINK ABOUT: methodologies used…longitudinal = subject attrition, meta-analysis = reliability.
HY/ELM Models
of Persuasion
THINK ABOUT: Validity of persuasion Vs Intention
Effectiveness of
TV
THINK ABOUT: Validity of persuasion Vs Intention, gender bias in advertising, cultural bias in advertising
Attraction to
Celebrity
THINK ABOUT: Most research focusses on self-report, Comparative research in animals (Darwin – evolutionary
explanation)
(SLT – anti-social), Gender Bias towards male participants.
Intense Fandom THINK ABOUT: Correlational research with Celebrity Worship
Ethical Issues
THINK ABOUT: Most research in this area involves
children
THINK ABOUT: Problems with studying violence
directly in the lab
THINK ABOUT: Sensitive Nature of attraction to
celebrity, particularly link to eating disorders and
attachment types.
THINK ABOUT: Sensitive Nature of Celebrity
Worship, particularly higher levels.