Sponsorship Opportunities
SUMMER 2010
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For the past eight years, Dynamite Music Festival has been the largest
non-profit charity concert festivals in the United States , donating
proceeds to UNICEF, The Red Cross, and AmeriCares amongst others.
The annual festival was created in 2002 in Sedona, Arizona. Concert
attendance numbers have risen dramatically over the years with last
year’s artists playing to a cumulative crowd of nearly 200,000 over the
three day festival. In 2009, Dynamite Fest presented to 20 key markets,
music and marketing opportunities to over 900,000 pop and rock music
fans.
Dynamite Fest 2010 will go to 35 markets promising a total reach of 1.5
million pop and rock music fans, presenting unparalleled marketing
opportunities t o the highly desirable demographic.
Past Sponsors Include: JMF Record Company, PepsiCo, Sprint-Nextel,
Budweiser Beer, Bacardi Rums, Gibson Guitars, Ford Motor Company, and
Levi-Strauss Clothing Company.
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The Dynamite Music Festival was created in 2002 by Drake Versant of
Sedona, Arizona. Versant wanted to create a festival that would be praised
by younger fans who listen to mainstream pop and rock and roll. Versant
recognized that there were a number of Festivals that emphasized indie
bands such as the Glastonbury Festival in England and the Coachella
Festival in California. He wanted to create a festival that would feature
more well known acts in addition to indie bands, capitalizing on the large
audiences and varied demographics, hence increasing charitable profits.
Of the festival Versant noted:
“ I’ve noticed in recent years that there has been less emphasis on the
mainstream acts with regards to festival participation….I think that needs
to change and a festival should be able to incorporate an array of acts, big
and small.”
- Drake Versant 2007
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“We came in as a Tier 1 sponsor with Dynamite Fest in 2006. We saw a
dramatic increase in brand recognition and company awareness
among rock music enthusiasts age 20-30, a demographic that usually
does not invest in our company”
- Emily Sobiecki ( VP Marketing, Morningstar Farms)
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“We joined the Dynamite Fest sponsorship entourage in 2008. Since
then, our annual sales have nearly doubled, and Vitamin Water is
rapidly becoming the popular flavored water choice for many
grocery and corner stores. Tier 1 Rockstar Sponsorship is to thank.”
- Pascal Glaceau (CEO, Glaceau Beverages)
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20 to 30 years old
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Number over 30 Million
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Born in the 80s, came into social consciousness in the 90s, developed
buying habits in the early millennium
Define themselves through the purchase of rock n’ roll music, AnheiserBusch Products, and GAP Clothing Company
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Active consumers of music culture and related lifestyle products
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Spend nearly 100 million a year on music, beer, and clothing
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All active in the spreading of mainstream culture and products via the
internet and word-of-mouth
 AEROSMITH
 GREEN
DAY
 SHINY TOY GUNS
 LENNY KRAVITZ
 JOAN JETT AND THE BLACKHEARTS
 BUCKCHERRY
 POISON
 AC/DC
 JET
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June 10th, 11th, 12th, 13th
Markets: music consumer, beer consumer, popular
culture consumer, mainstream clothing consumer
The Festival will tentatively have “encore”
performances on Monday, June 14th . Specifics to be
announced at a later date.
SPONSORSHIP PLATFORMS
TIER 1: ROCKSTAR SPONSOR
TIER 2: MANAGER SPONSOR
TIER 3: ROADIE SPONSOR
TIER 4: FAN SPONSOR
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Exclusivity in category
Logo / marks prominently featured in all Dynamite Fest print
materials, signage, ads, and collateral
Official product / service designation
Presence and access to all hospitality suites at festival
grounds
Entrance signage
On-stage signage
Program book advertisements
On-line presence at dynafest.com
Branding on official tour merchandise
Radio broadcast tags
ID / tag in media buy
On-site sampling
On-site sales rights
Mailing lists (unlimited access)
PA announcements
Tags in all local TV and radio broadcasts
Logo / marks featured in select Dynamite Fest print materials,
signage, ads, and collateral
 Presence and access to select hospitality suites at festival
grounds
 On-site signage
 Program book ad
 On-line presence at dynafest.com
 On-site sampling
 On-site sales rights
 Access to select mailing lists
 PA announcements
 Tags in all local TV / radio broadcasts
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Logo / marks featured in select Dynamite Fest signage, ads,
and collateral
 Access to select hospitality suites at festival grounds
 On-site signage
 On-line presence at dynafest.com
 One time email blast (9500)
 PA announcements
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Logo / marks featured in select Dynamite Fest signage
 On-site signage
 On-line presence at dynafest.com
 PA announcements
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TARGET MARKETING OUTLETS
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MUSIC TELEVISION ADVERTISEMENTS
 MTV/MTV2
 VH1/VH1 Classic
 Palladia
 FUSE
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SOCIAL NETWORK ADVERTISEMENTS
 Facebook – message blasts to fans of Dynamite Festival (8300)
 MySpace (10,000 friends)
 Twitter/dynamitefest2010 (50,000 followers)
 Buzznet
 Bebo
 Amie Street
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MUSIC INDUSTRY MAGAZINES
 Rolling Stone Magazine
 Billboard Magazine
 Spin Magazine
 Blender Magazine
*** All of the above magazines will also feature Dynamite Festival 2010 advertisements
on their corresponding websites ***
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RADIO MARKETING OUTLETS
 On-air advertisements in target DMAs
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New York
Boston
Los Angeles
Miami
Houston
 On-line Radio
 Pandora
 Live365
 Satellite Radio
 XM Satellite Radio
 Serius Satellite Radio
 Local/Syndicated Radio Stations
 AAA
 CHR
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Alternative Marketing Techniques
 Grassroots
 Blogging
 Word-of-Mouth
 Industry “buzz” creation
 Hand-to- Hand
 Flyers
 Viral
 Video Ads Posted : youtube.com, hulu.com., joost.com, muzutv.com
Billboard advertising concepts:
For sponsorship opportunities, contact:
James Friedman
2010 Dynamite Music Festival
P.O. Box 1617
Los Angeles, California 14321
(310) 641-9733
jfriedman@dynafest.com