Europe Conference 2013
Client & Program Updates
Rob Moore
VP Client Services
Client Services Org Structure
Account /
Client
Management
Product
Management
Business
Development
Confidential - Do not Distribute
2
Core Team – Product Mix Responsibilities
Account
Manager
Distribution
Program
Product / Pricing
Product
Manager
Product
Marketing
Manager
Promotion
Product Core Teams
IC3
MOS
MTA
Ben Smith
Eldon
Lechtenberg
Gary Fluitt
TBH
Amy
Sanford
Amy
Sanford
QBCU
Eldon
Lechtenberg
Account
Mgmt
ATA
Ben Smith
Product
Mgmt
ACU
Brandon
Jackson
Brandon
Jackson
Susan
McDonald
Ryan
Hamilton
Dave
Hansen
Dave
Hansen
Ryan
Hamilton
Product
Marketing
ACA
John
Medved
TBH
Jackie
Brinkerhoff
John
Medved
Peggy
Hayes
Peggy
Hayes
TBH
TBH
TBH
Client Services Communication Flow
Customer
Certiport
Partner
Certiport
Geo Lead
Account
Manager
Example >>>>>>>>>>>>>>>>>>>>>>>>>>>>>
Ministry of
Defense /
Spanish Army
ETC Spain
Richard Coady
Amy Sanford
Client Rules of Engagement
Understand the client’s role in the Certiport ecosystem
Seek to understand client’s business objectives /
interests
Reach (uploads, ATCs, certifications, instuctors, students, etc.)
Revenue (indirect / direct)
Customer Satisfaction (testing center, candidate, client)
Help the client understand how you can add value
Identify and build strategic, symbiotic relationships
Provide regular updates / communication
Foresee and escalate . . .
Issues / challenges
Opportunities / best practices
Microsoft MOS & MTA
Microsoft Office World Championship
28% growth over 2012
315,083 Exams taken
190,462 Unique Candidates
Top 5 Countries
US
Mexico
Korea
Japan
Taiwan
2010
Exams
68%
2007
Exams
32%
Certification = Employability for Students
91% of Hiring Managers
consider employee
certification as a criterion for
hiring 1
79% of Hiring Managers
feel that certified
individuals are more
efficient 1
81% of Hiring Managers
feel that certified individuals
perform better 1
50% of individuals believe
obtaining a certification
makes them more
marketable 2
Sources
1 MCP Program Satisfaction Study 2010
2 Intrepid Survey
3 Certiport Research,2009
89% of supervisors say
that Microsoft Office
certified employees are
more proficient users of
Microsoft Office programs 3
”It’s truly a global marketplace, especially in the IT world. If you
don’t have a certification that validates you have the needed
skills, you’re at a significant disadvantage.”
Bill Doherty, @ONE Project,
9
College System of California
Microsoft Certification Stacks
MOS Master
MOS Expert
Get Recognized
Get Ahead
MCSM
MCSE
MCSD
MCSA
MOS
Information Workers
Get Hired
MTA
IT Professionals &
Developers
Product Updates – MOS 2013
Innovate – Meet Current/Future Academic Needs
Outcome/Project-based Measurement v. Task-Based
Measures a deeper level of user skill-level
Creating with MS Office (Bloom’s Taxonomy)
Real-world application v. contrived tasks
Increase quality, stability, and relevance
Decrease support & maintenance burden
New style of exam allows for a less invasive testing
environment
Reduce technical support challenges
Confidential - Do not Distribute
13
MOS 2013 Exam Prototype
New tiled
testing format
enables test
candidates to
easily access all
relevant exam
materials, while
working live in
the app.
All Windows can
be resized to
meet student
needs.
Confidential - Do not Distribute
14
Calendar Year 2013/2014 Release Dates
Exam
Excel 2013 Core ENU
Word 2013 Core ENU
Go-Live Date
3/4/2013
LIVE
LIVE
3/4/2013
Access 2013 ENU
PowerPoint 2013 ENU
6/4/2013
6/4/2013
Excel 2013 Expert ENU
9/3/2013
Word 2013 Expert ENU
9/3/2013
Outlook 2013 ENU
10/1/2013
OneNote 2013 ENU
SharePoint 2013 ENU
June-14
June-14
Confidential - Do not Distribute
15
2014 Projected Release Dates
Exam
Word 2013 Core Localization- ARA
Word 2013 Core Localization-DEU
Word 2013 Core Localization-ESM
Word 2013 Core Localization- PTB
Word 2013 Core Localization-RUS
Word 2013 Core Localization-NLD
Word 2013 Core Localization-FRA
Word 2013 Core Localization-ITA
PowerPoint 2013 Localization- ARA
PowerPoint 2013 Localization-DEU
PowerPoint 2013 Localization-ESM
PowerPoint 2013 Localization- PTB
PowerPoint 2013 Localization- RUS
PowerPoint 2013 Localization-NLD
PowerPoint 2013 Localization-FRA
PowerPoint 2013 Localization-ITA
Word 2013 Expert Localization- ARA
Confidential - Do not Distribute
Go-Live Date
1/21/2014
1/28/2014
1/29/2014
2/5/2014
2/12/2014
2/13/2014
2/18/2014
2/19/2014
3/13/2014
3/18/2014
3/19/2014
5/7/2014
5/13/2014
5/15/2014
5/20/2014
5/21/2014
7/23/2014
16
2014 Projected Release Dates
Exam
Word 2013 Expert Localization-DEU
Word 2013 Expert Localization-ESM
Word 2013 Expert Localization- PTB
Word 2013 Expert Localization-RUS
Word 2013 Expert Localization-NLD
Word 2013 Expert Localization-FRA
Word 2013ExpertLocalization-ITA
Excel 2013 Core Localization- ARA
Excel 2013 Core Localization-DEU
Excel 2013 Core Localization-ESM
Excel 2013 Core Localization- PTB
Excel 2013 Core Localization-RUS
Excel 2013 Core Localization-NLD
Excel 2013 Core Localization-FRA
Excel 2013 Core Localization-ITA
Access 2013 Localization- ARA
Access 2013 Localization-DEU
Access 2013 Localization-ESM
Confidential - Do not Distribute
Go-Live Date
7/25/2014
8/5/2014
8/12/2014
8/13/2014
8/19/2014
8/20/2014
8/26/2014
1/21/2014
1/28/2014
1/29/2014
2/5/2014
2/12/2014
2/13/2014
2/18/2014
2/19/2014
3/13/2014
3/18/2014
3/19/2014
17
2014 Projected Release Dates
Exam
Access 2013 Localization- PTB
Access 2013 Localization- RUS
Access 2013 Localization-NLD
Access 2013 Localization-FRA
Access 2013 Localization-ITA
Excel 2013 Expert Localization- ARA
Excel 2013 Expert Localization-DEU
Excel 2013 Expert Localization-ESM
Excel 2013 Expert Localization- PTB
Excel 2013 Expert Localization-RUS
Excel 2013 Expert Localization-NLD
Excel 2013 Expert Localization-FRA
Excel 2013 Expert Localization-ITA
Outlook 2013 Localization- ARA
Outlook 2013 Localization-DEU
Outlook 2013 Localization-ESM
Outlook 2013 Localization- PTB
Outlook 2013 Localization-RUS
Confidential - Do not Distribute
Go-Live Date
5/7/2014
5/13/2014
5/15/2014
5/20/2014
5/21/2014
7/23/2014
7/25/2014
8/5/2014
8/12/2014
8/13/2014
8/19/2014
8/20/2014
8/26/2014
3/12/2014
4/8/2014
4/9/2014
5/7/2014
6/3/2014
18
2014 Projected Release Dates
Exam
Outlook 2013 Localization-NLD
Outlook 2013 Localization-FRA
Outlook 2013 Localization-ITA
Confidential - Do not Distribute
Go-Live Date
6/4/2014
7/8/2014
7/9/2014
19
MOS Pathway Products
Certification Exams
MOS
2007
MOS
2010
MOS
2013
Prep Materials
Certiprep (ENU) 2007 &
2010
No Experts. TS & IQsystem
GMetrix (ENU)
MOS 2007, 2010, 2013
Curriculum
Wiley MOAC (ENU) All
Core Applications
CCI Learning
ENU Only
Pearson
MyITLabs (ENU
Potentially Others)
Local Install Only
Confidential - Do not Distribute
20
What’s New with MTA?
New MTA Italian and French Localizations
All Exams
No ERK or SSG localizations Available – English Only
Exams Updated with Random Answer Choice
Types
This testing technology randomizes answer options
Reduces potential for cheating
Confidential - Do not Distribute
21
Calendar Year 2013 Release Dates
Exam
Go-Live Date
Refresh of MTA Exams in Portuguese
Refresh of MTA Exams in Spanish
Launch of Italian Localizations
LIVE
LIVE
Launch of French Localizations
LIVE
1/22/2013
3/5/2013
February 2013
February 2013
LIVE
Confidential - Do not Distribute
22
MTA Pathway Products
Certification Exams
IT Pro
Networking,
Security, Windows
OS, Server Admin
Database
Developer
Windows, Web,
Software, .Net,
HTML5, Gaming,
& Mobile
Prep Materials
MeasureUp
(ENU Only)
All titles except .NET
GMetrix (ENU Only)
Software, Windows, Web, & .Net
Developer
Networking, Security, Windows Server,
Database, and Windows OS
Curriculum
Wiley MOAC
(ENU) All
Titles
Confidential - Do not Distribute
CCI Learning
(ENU)
Windows OS,
Software, Database,
Networking
Learnkey (ENU)
Networking, Windows OS,
Security, Windows Server
Admin, .net, Software dev,
Web dev, windows dev
23
Adobe ACA
Adobe
Certified
Associate
Scorecard
Uploads
Target 205,000
Certifications
Passed
Authorized ACA
Instructors
ACA Competition
Working with Adobe
Goal
Gain access to
customers who
have purchased
Adobe Software
Leverage Adobe
Regional Sales &
Marketing
Monthly meetings
Quarterly
marketing
Campaigns
Lead Generation—
Adobe to help
communicate
campaigns
Engage Adobe
Reseller Channel
ACA Certification Passed AFY 2012
200000
185,501
180000
PTD Certifications by Application
160000
102,659
140000
120000
100000
80000
56,796
37,195
60000
40000
20000
36,461
75,609
3,104
44,738
12,797
0
2008
2009
2010
2011
2012
PTD
2,116
185,501 ACA Certifications delivered PTD
Confidential - Do not Distribute
31
Top 10 Countries - Uploads
Countries
Total
Countries
1
2
3
4
US/Canada
5
6
7
8
9
10
UK/Ireland
Ecuador
Italy
Korea
998
627
616
532
Chile
Hong Kong
498 Ecuador
203 Singapore
28,107 US/Canada
Taiwan
Mexico
7,018 Taiwan
2,124 Mexico
India
1,881 India
Italy
Colombia
Korea
UK/Ireland
Total
Prev. Q
Countries
Total
Prev. Q
102,063
--
US/Canada
18,941
9,745
---
Taiwan
India
Korea
94,262
--
US/Canada
12,470
4,659
---
Taiwan
Mexico
2,437
--
India
2,673
--
1,258
1,165
1,138
1,089
2
10
1
-3
Korea
UK Ireland
Colombia
Italy
2,496
2,241
2,049
1,757
2
2
-1
-3
730
499
-3
1
Singapore
Ecuador
914
899
1
-1
Confidential - Do not Distribute
Countries
Mexico
UK Ireland
Italy
Columbia
Singapore
Ecuador
Total
Prev. Q
110,860
--
21,790
13,160
---
3,279
--
3,163
2,765
2,200
2,085
--1
-1
1114
914
---
32
ACA Targets
Adobe has tasked Certiport with goals in the following areas
World Wide and Regional uploads
Certifications Passed
Authorized Instructors
ACA Regional Scorecard
SECTOR
Q1 TOTAL
Goal
Actual
Q2 TOTAL
Score
Goal
Actual
Q3 TOTAL
Score
Goal
Actual
Q4 TOTAL
Score
Goal
Actual
FY1 3
Score
Goal
Actual
Score
APAC
1 0,71 4
0%
7,570
0%
1 0,705
0%
6,796
0%
35,785
-
0%
EMEA
LATAM
NOAM
2,775
3,91 0
35,491
0%
0%
0%
2,757
4,373
84,024
0%
0%
0%
2,71 4
7,1 87
9,370
0%
0%
0%
1 ,978
4,978
1 1 ,1 1 5
0%
0%
0%
1 0,224
20,448
1 40,000
-
0%
0%
0%
Worldwide Total
52,890
0%
98,724
0%
29,976
0%
24,867
0%
206,457
-
0%
Confidential - Do not Distribute
33
Sample Tactical Plan
Category
Description
Objectives
KPI Metrics
Partner Activities
Adobe Support
Timeline
Market
Awareness Campaign 1
Make Your Mark
www.certiport.com/makeyourmark
Lead generation
Expose Instructors to
ACA Pathway (exam,
PT, e-learning or
book, AAI Program)
TBD
Provide ready to go template for
Adobe to plug into their newsletter
Adobe to communicate offer to
Instructors or Channel.
Q1
February
Awareness Campaign 2
Illustrator & InDesign Promo
Add more uploads
to current centers
Market to new
segments
TBD
Partner to provide details on to
existing channel outside Adobe efforts
to drive the business
Announce new exams to current
market
Q2
March
ACA Competition on Photoshop
Promote ACA
Championship to
increase uploads
with current testing
centers
TBD
Partner to bring at least 3 Candidate to
Washington to participate in
Competition.
Adobe to communicate ACA
Championship
Email to be sent Q1 & Q2
Q1 – Q2
January July
Update website and
collateral to reflect
current branding
and information
TBD
Partner to update with new look and
feel
Provide feedback
Q1
N/A
Q1
February
N/A
Q1
Marketing
www.acachampionship.com
Website
Collateral
Product
ACA Product Kit Launch
Book/Retake Exam/Practice Exam
Localizations of Learning content
Add products to
pathway
TBD
Localize Objectives etc
Confidential - Do not Distribute
34
ACA - What’s New in 2013
Available Exams
Timeline
Photoshop, Dreamweaver, Flash, Premiere Pro CS6
Released
Adobe Illustrator and InDesign (non-version)
Adobe Illustrator and InDesign Practice Test (non-version)
Next Generation of Ps, Dw, Fl, Pr (non-version)
Released April 1, 2013
April 30, 2013
Fall 2013
ACA – Pathway Products
Pathway Product
Language
Type
Subtype
Adobe Study Packets
English
Training
Study Guide
Adobe Curriculum
English
Training
Curriculum
MyGraphicsLab
English
Training
e-Learning
LearnKey
English
Training
Video
Autodesk ACU
Autodesk Certification Program
2012
software users
Intermediate/prof
level skills
Certified
Professional
Certified
Associate
Job entry level skills
Certified User
2013
software users
Certified Professional
NEW: Enhanced scope
Certified User
NEW: Enhanced scope
Autodesk Certification Exams
Certified User
•
•
•
30 questions per exam
Multiple forms
33% simulation, 33% multiplechoice, 33% Rich item types
Certified Professional
•
•
•
•
35 questions per exam
Multiple forms
Weight: 60% performance-based
40% Multiple Choice
Digital STEAM Workshop
•
•
•
•
•
•
•
•
Highly visual web-based curriculum portal
that offers a new approach to teaching
design, sustainability, and creative problem
solving
Covers Certied User exam objectives
Includes Skills, Digital Study Packets, and
projects
Leverages the Design Thinking process
Makes industry connections
Awarded the ISTE Seal of Alignment
It’s free!
Go to www.autodesk.com/digitalsteam
ACU - What’s New in 2013
Exam
Autodesk AutoCAD, Inventor and Revit Architecture
Language
Release
English
Available Now
ACU – Pathway Products
Pathway Product
Language
Type
Subtype
Autodesk Official Training Guides
English
Training
Book
Autodesk Digital STEAM Workshop
English
Training
Study Guide
Global eTraining
English
Training
e-Learning
Certiport IC3
IC3 Growth Continues
IC3 Uploads 2007-2012
800,000
685,035
700,000
711,762
Uploads
600,000
500,000
431,156
400,000
300,000
200,000
156,377
203,122
248,890
100,000
0
2007
2008
2009
2010
2011
2012
IC3 Global Standard 4 (GS4)
Consistent 3 Exam:1 Certification Format
Computing Fundamentals
Key Applications
Living Online
IC3 Global Standard 4 (GS4)
GS4 Changes
•
•
•
•
•
•
•
•
•
•
•
New exam objectives
New item pool
More Simulations
Cloud Computing Concepts
Basic Database understanding
Multi-media file use
Software Licenses & Copyright
Safe Computing
Identity and data protection
Critical Thinking
Search Fluency
IC3 What’s New in 2013
•
•
•
•
•
•
•
10 Languages in Market
GS4
Practice Tests in 7 languages
Benchmark and Mentor GS4
FastTrack Assessment for
GS4
MyIC3 Lab from Pearson
IC3 Mobile Games for
practice tests (pilot)
ISTE NETS Alignment 2013
2013 Exam/Practice Test language
GS4 Key Applications CHT
GS4 Living Online CHT
GS4 Computing Fundamentals CHT
GS4 Computing Fundamentals JPN
GS4 Key Applications JPN
GS4 Living Online JPN
GS4 Computing Fundamentals DEU
GS4 Key Applications DEU
GS4 Living Online DEU
GS4 Living Online POL
GS4 Computing Fundamentals POL
GS4 Key Applications POL
GS4 Computing Fundamentals VIE/ENU
GS4 Computing Fundamentals Practice VIE
GS4 Living Online VIE/ENU
GS4 Living Online Practice VIE
GS4 Key Applications VIE/ENU
GS4 Key Applications Practice VIE/ENU
GS4 Computing Fundamentals NLD
GS4 Key Applications NLD
GS4 Living Online NLD
Release
3/12/13
3/12/13
3/19/13
3/26/13
3/26/13
3/26/13
3/26/13
3/26/13
3/26/13
5/1/13
5/1/13
5/21/13
6/4/13
6/4/13
6/11/13
6/11/13
7/9/13
7/11/13
7/23/13
8/6/13
8/13/13
IC3 Delivery Modes
•
•
•
•
•
•
Online
Connected
LAN-Offline
LAN-Connected
Download
Offline
IC3 Global Standard 5 (GS5)
• Looking Ahead - 2014
– GS5 update to include Office 2013 and Windows 8
• Development to begin Q4 2013
• ENU release Q2/3
• Localizations will follow ENU
• Speak to Rob if you’d like to be on the “Design Committee” for GS5
Success in Selling IC3 GS4
Success In Selling IC3 GS4
•
New objectives have been defined in
response to requests from Minsters of
Education
– Bridges basic computing concepts
with modern technology
•
•
•
•
•
•
•
•
Cloud Computing Concepts
Basic Database understanding
Multi-media file use
Software Licenses & Copyright
Safe Computing
Identity and data protection
Critical Thinking
Search Fluency
Success in Selling IC3 GS4
Areas For New Business
– Government Workers
•
•
•
•
Work with state and national
government to modernize worker
knowledge and understanding of today’s
digital world.
Increases productivity and morale
Allows government agents to
demonstrate their focus on improving
the workforce and their country’s image
Heads of state look good to the people
while helping the people. Win-Win
Success in Selling IC3 GS4
Areas For New Business
– Post Secondary Education
•
•
•
•
Universities can maintain pace
internationally by utilizing the
international standard in basic
computing knowledge
Graduating students can more easily
assimilate into the high-tech workplace
Higher pay for employees = happier
employees
Minsters of Education can demonstrate
their knowledge of international
technology standards by pushing the IC3
certification into university curriculum
Success in Selling IC3 GS4
Areas For New Business
– Secondary Education
•
•
•
•
Basic understanding of computers should be
solidified in secondary schools
By simultaneously creating certification
strategies in Workforce, Post-Secondary and
Secondary schools, a government can educate
it’s current workforce and the future workforce.
Ensuring innovation high standards continue.
GS4 concepts, although created for anyone,
were designed to be introduced in Secondary
schools
With IC3 certification students can enjoy a level
of success and real world certification which
spurs them on to achieve more in secondary
and post-secondary education
Success in Selling IC3 GS4
Areas For New Business
– Bottom Line
•
•
Show supervising figures in government
and education that they can look good
by implementing successful strategies
that help everyone.
Successful programs keep people in
office and keep the students and citizens
happy and progressing.
HP ATA
Market
Drivers
CTE
College and Career
Readiness
Social Media
The role and position of
certification in today’s
connected communities
[badges | MOOCs]
Value-Added
Education
Validated Learning
Solutions
Technology
Cloud +
Connected Devices
[smart phones | tablets]
Business Development - CTE
Information Technology
Heath Science
Hospitality & Tourism
Arts, A/V Technology & Communications
Business Management & Administration
Architecture & Construction
Science, Technology, Engineering, & Mathematics
Agriculture, Food & Natural Resources
Transportation, Distribution & Logistics
Education & Training
Marketing
Finance
Law, Public Safety, Corrections & Security
Manufacturing
Human Services
Government & Public Administration
QUESTIONS?
Copyright © 2012 Certiport Corporation. All rights reserved. Certiport and the Certiport Logo are trademarks or registered trademarks of Certiport Corporation or its affiliates in the U.S. and
other countries. Other names may be trademarks of their respective owners. This document is provided for informational purposes only and is not intended as advertising. All warranties
relating to the information in this document, either express or implied, are disclaimed to the maximum extent allowed by law. The information in this document is subject to change without
notice.
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84
