Orange County
Convention Center
Marketing Update
January 10, 2012
Presentation Overview
• 2011 Year in Review
• 2012 Forecast
• Client Advisory Board
• How do we remain competitive?
Presentation Overview
• 2011 Year in Review
• 2012 Forecast
• Client Advisory Board
• How do we remain competitive?
Orange County
Convention Center (OCCC)
Activity 2011
• 181 events
• 27,422 exhibiting companies
• 1.2 million attendees
• 1.9 billion economic impact to our community
Source: Estimates provided by OCCC Marketing,
January 4, 2012
New Events in 2011
• Graphics of the Americas
– February 24-26
– 10,000 Attendees
• International Converting
Exhibition USA
– April 6-8
– 2,200 Attendees
• National Baptist Convention
– September 5-9
– 8,000 Attendees
• Republican Party of Florida “Presidency 5”
– September 22-25
– 5,700 Attendees
•
Events with Increased
Attendance
in
2011
Global Pet Expo
– March 16-18
– 11,000 Attendees
• Cellular
Telecommunications
Industry Assn.
– March 22-24
– 35,000 Attendees
• Premiere Beauty
– June 6-7
– 48,690 Attendees
• International Assn. of Amusement Parks & Attractions
– November 15-18
– 25,800 Attendees
Unique Events in 2011
• Zumba Fitness
– July 7-9
– 6,000 Attendees
• Intelligent Transportation
Society World Congress
– October 17-20
– 10,000 Attendees
• American Kennel Club’s
Eukanuba National Championship
– December 14-18
– 25,000 Attendees
Performance Racing Industry
(PRI) Means Business!
Social Responsibility
Community Contributions
In 2011, more than $1.6 million in goods and
services were donated to local organizations by
visiting conventions and tradeshows and their
exhibitors and attendees.
Sustainability
• 71% of all waste was recycled
• 4,118,000 pounds diverted from landfill
• 570,000 pounds of cardboard and
10,000 pounds of office paper recycled
• The OCCC Solar Array has generated
enough power to operate 130 homes for
1 year!
Presentation Overview
• 2011 Year in Review
• 2012 Forecast
• Client Advisory Board
• How do we remain competitive?
OCCC Activity 2012
• 128 events
• 35,416 exhibiting companies
• 1.34 million attendees
• 2.2 billion in economic impact to our
community
Source: Estimates provided by OCCC Marketing,
January 4, 2012
New Events in 2012
• The International Plastics Showcase
– April
– 49,000 Attendees
• Church of God International Assembly
– July
– 28,000 Attendees
• John Deere’s Annual Winter Program
– December
– 4,500 Attendees
Meeting Industry Events in 2012
• HCEA (Healthcare Convention & Exhibitors
Association) Annual Meeting
– June 24-25, 2012
– 500 Attendees
• IAEE (International Association of Exhibitions and
Events) Expo! Expo!
– December 5-7, 2012
– 2,500 Attendees
• PCMA (Professional Convention Management
Association) Convening Leaders Annual Meeting
– January 13-16, 2013
– 3,500 Attendees
2010 / 2011 / 2012
Comparison
2010
200 Total Events
1,186,321 Attendees
2011
181 Total Events
1,215,494 Attendees
2012
128 Booked Events
1,343,456 Attendees
Source: Estimates provided by OCCC Marketing,
January 4, 2012
Presentation Overview
• 2011 Year in Review
• 2012 Forecast
• Client Advisory Board
• How do we remain competitive?
Who is the Client Advisory Board?
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Florida Nursery, Growers & Landscape Association
American Academy of Pediatrics
American Pet Products Association
Association for Research in Vision and Ophthalmology
(ARVO)
Christian Booksellers Association
North American Association of Food Equipment
Manufacturers (NAFEM)
Healthcare Information & Management Systems
Society
National Training and Simulation Association/IITSEC
Rutherford & Associates
Produce Marketing Association
Who is the Client Advisory Board?
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National Rural Electric Cooperative Association
American Foundry Society
Nielsen Expositions
International Association of Amusement Parks &
Attractions/IAAPA
Keller Williams Realty
McDonald's Corporation
Experient, Inc.
PennWell Corporation
The True Value Company
K & S Solutions
Meeting Alliance
Who is the Client Advisory Board?
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American Osteopathic Association
American Occupational Therapy Association
American Academy of Family Physicians
Oncology Nursing Society
American Academy of Peridontology
American Urological Association
American Association for Cancer Research
American College of Physicians
Association of Professors of Gynecology and
Obstetrics
• Premiere Shows, Inc.
• National Association of Home Builders
• ASI Show, Inc.
Who is the Client Advisory Board?
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Reed Exhibitions/PGA Worldwide Golf Expositions
Meeting Expectations/COLLABORATE
National Trade Productions, Inc.
InfoComm International, Inc.
Pittsburgh Conference on Analytical Chemistry &
Applied Spectroscopy
Orgill Dealers Market
Quest International Users Group for COLLABORATE
American Hospital Association
Society of General Internal Medicine
2011 Client Advisory Board
Meeting Recap
• October 23rd-26th
• Hosted by The Peabody Orlando Hotel
• 33 Members Attended Meeting
• What the Members are saying about
Orlando…
2011 Meeting Highlights Video
CAB 2008: How have we done?
Guest Amenities
Transportation
Attached Hotels
Parking
Attached Meeting Space
Pedestrian Safety
Attached Restaurants
Intra-District Connector
Adjacent Entertainment
District to Airport
Taxi Service
Wayfinding
Recommendations from the
2011 Client Advisory Board
• Further Transportation Improvements
– Airport to International Drive
– International Drive Area Circulator
– Convention Center Campus Circulator
• Continue Pedestrian Safety Initiatives
• Improve OCCC
– Enhance technology (Wi-Fi and Cell Phone Coverage)
– Refurbishment and Renovation of space
• Area Entertainment and Retail Expansion
Presentation Overview
• 2011 Year in Review
• 2012 Forecast
• Client Advisory Board
• How do we remain competitive?
Facility & District Enhancements
• Transportation Improvements
– Direct Rail from Airport to I-Drive
– Circulator in Convention Center District
– Pedestrian Safety Improvements
• Facility Infrastructure
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Technology: Wi-Fi and Cellular
Digital Signage/Advertising Opportunities
Continued aesthetic upgrades
Ensure adequate maintenance investment
• Dining & Entertainment Variety Close By
Sales Strategies
• Analysis of Need Periods
• Targeting New Business
• Retaining Existing Clients
• Face-to-Face Meetings
– Client Appreciation Events
– Sales Calls & Missions
– Industry Events
• Community Support
OCCC Mission Statement
The mission of the Orange
County Convention Center
is producing jobs and
subsequently economic
development.
This is accomplished by
hosting regional, national
and international
conventions, meetings, and
trade shows, the Center
infuses the local economy
with new money and
expanding business
opportunities.