Alaina Hinson
4/29/13
Sources On Social Networking
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Azua, Maria. The Social Factor: Innovate, Ignite, and Win Through Mass Collaboration and Social
Networking. Upper Saddle River, NJ: IBM Press/Pearson, 2010. Print.
Maria Azua is Vice President of Advanced Cloud Solutions and Innovation for the IBM
Global Technology Services division. She is responsible for cloud technology development,
solutions implementation, deployment and operations of high profile customer POCs. Also she
manages the operations of the IBM SmartCloud Innovation Center and is responsible for Cloud
initiatives. While doing her job, she has pioneered many social networking tools through IBM.
She has made contributions to B2B solutions and IT transformation, 2 social networking tools
that are widely recognized throughout IBM and the wider IT community.
In her book, the Social Factor, Azua explains how using social networks can help
businesses achieve innovation and success. Being extremely successful in both the business
world and the technological world, she explains how to establish social network communities
and how to influence them to create innovation. She promotes mass collaboration in the
enterprise and offers strategies to monetize social networking to generate new business
opportunities.
I think this source is credible because it is a published work. Also the author seems to
know a good bit about social networking since she has worked first hand with many different
social networking tools and has had a leadership role in this field for many years.
Gupta, Anshul. "The Rise of Social Media : Statistics." Ideas At The Bottom. Blogger, 15 May
2010. Web. 2 Apr. 2013. <http://ideas8bottom.blogspot.com/2010/05/social-media-forbusiness-31-stats-and.html>.
Rainie, Harrison, and Barry Wellman. Networked: The New Social Operating System. Cambridge,
Mass: MIT Press, 2012. Print.
Harrison “Lee” Rainie is the Director of the Pew Internet & American Life Project, a nonprofit, non-partisan “fact tank” that studies the social impact of the internet. Since 1999, the
project has examined how people's internet use affects their families, communities, health
care, education, civic and political life, and work places. He has co authored several books
based on the Project surveys about the future of the internet. Before launching the Pew
Internet Project, Lee was managing editor of U.S. News & World Report. He is a graduate of
Harvard College and has a master's degree in political science from Long Island University. Barry
Wellman obtained his Master's degree in Social Relations and his Doctorate in Sociology from
Harvard University. Wellman is now associated with several research centers within the
University of Toronto. His research is based at the Centre for Urban and Community Studies,
where he directs the Virtually Social Research Network. Throughout his life, he has been
analyzing the interplay between computer networks and social networks, focusing on
computer-supported work and virtual community.
This source goes into detail how much technology affects our day to day lives and the
effect of the continued presence of this technology it has on us. The authors show how the
large, loosely knit social circles of networked individuals expand opportunities for learning,
problem solving, decision making, and personal interaction. They explain that because of social
networking, people are able to break away from tight knit groups and embrace individualism.
Through extensive evidence it is shown that social media also allows us to develop networking
skills and strategies, work on maintaining ties, and balance multiple overlapping networks. In
this book, they also discuss network individualism and how that contributes to our computer
skills, communication skills, and the relationships we make.
I think this source is credible because the authors have achieved high education in this
field and have also researched the topic in depth. This source is a published book which also
gives it creditability.
Sacks, Michael Alan, and Nikki Graves. "How Many “Friends” Do You Need? Teaching Students
How To Network Using Social Media." Business Communication Quarterly 75.1 (2012):
80-88. Business Source Complete. Web. 2 Apr. 2013.
There are two authors of this source; Michael Alan Sacks and Nikki Graves. Sacks
completed his Ph.D. in Organization Behavior and Sociology in the Kellogg Graduate School of
Management at Northwestern University and has worked for Emory University’s Goizueta
Business School in Atlanta GA since 2000. He is currently an Associate Professor in the Practice
of Organization & Management and teaches classes with an emphasis on core organizational
behavior, strategy and leadership. Nikki Graves also works at the Goizueta Business School and
is an assistant professor in the practice of management communication. She has worked at the
college level for 15 years and is also the director of Goizueta’s Business Writing Center. Her
research focuses on narrative identity, emotional intelligence as the foundation for verbal and
written communication, and emotional contagion.
This article looks at how useful social networks are in everyday life and the situations
they can either be helpful or not. It also relates students’ attachment to social networks to the
social network theory in sociology and organizational behavior. The authors use social network
theory from sociology to explain the relatively new phenomenon that is social networking. In
this article, the authors examine how the social network concepts of size, quality, complexity,
diffusion, and distance determine the situational usefulness of social media tools such as
Facebook, LinkedIn, and Twitter. They provide in-class and out-of-class teaching assignments
that shows how they help students see and understand the specific ways in which social
networks can aid or hinder their professional careers.
This article is reliable because it is by two professionals that teach in related fields that
are affected by social networking. The authors use other sources in their article, including one
from Harvard University and Business Communication Quarterly which is a peer reviewed
journal that focuses on the teaching of business communication.
Thompson, Lyndi. "Social Media Laughs." Lyndit Marketing. Lyndit, 3 Apr. 2010. Web. 2 Apr.
2013. <http://lyndit.com/2010/04/social-media-laughs/>.
Uehlinger, Tim, and Jessica Hopper. "Mark Zuckerberg Defends Facebook as Social Network
Reaches One Billion Users, Calls Milestone 'an Amazing Honor'." Rock Center. NBC News,
4 Oct. 2012. Web. 2 Apr. 2013.
<http://rockcenter.nbcnews.com/_news/2012/10/04/14206760-mark-zuckerbergdefends-facebook-as-social-network-reaches-one-billion-users-calls-milestone-anamazing-honor?lite>.