Chapter 7 Assignment 5: International Marketing Plan
Imagine that you are a senior manager for one of the following companies:
 Apple
 Burger King
 Nike
 General Mills
Create a market entry strategy along with a staffing plan to expand into one of
the following markets:
 Mexico
 India
 China
Research the country’s infrastructure and develop a competitive market entry
strategy. Familiarize yourself with the available labor supply, local customs
that would affect your product’s niche, and effective marketing strategies. Your
audience for this presentation will be the top management of your company.
Create 15-20 PowerPoint Slides with Notes Pages in which you:
1. Determine how, if possible, international trade-related organizations can
assist this expansion effort in the country of choice. If international traderelated organizations will not be helpful, justify this situation.
2. Formulate a competitive market entry strategy and align it with the
dynamics of the foreign market.
3. Recommend appropriate marketing best practices to your top management
to successfully enter this market.
4. Develop an initial staffing strategy that takes into consideration the local
labor market.
5. Use at least five (5) quality academic resources in this assignment. Note:
Wikipedia and other similar websites do not qualify as academic resources.
The specific course learning outcomes associated with this assignment are:

Assess the impact of international trade-related organizations, multinational
trade agreements, and national trade policy on global business operations.

Formulate competitive market entry strategies that leverage the
advantages of international operations.

Adapt corporate marketing strategies to fit the dynamics of foreign markets.

Formulate effective HRM strategies to support the international business
operations and accommodate local labor market issues.

Use technology and information resources to research issues in
international business strategy.

Write clearly and concisely about international business strategy using
proper writing mechanics.