Unit 8 Finding the Balance
Unit Summary
Listening In
Speaking Out
Grammar
Aims
Reading to Know
Writing to Communicate
AIMS

Understanding the advantages and disadvantages of
online community services
掌握网上社区这一媒介的利弊

Expressing your ideas on family and social networking
clearly and simply
能简要清晰地阐述对家庭与社交网络的认识理解

Improving personal note writing skills
提高实用写作能力：私人便条
Return
Listening in
1
Social Media Recognition
2
Family Networks
Return
1 What social media do you know? Can you recognize them?
Please write down their English names correctly.
( icq )
（ Yahoo!
Messenger ）雅虎通
Facebook
(Youtube )
WeChat（Weixin）
Renren
( QQ )
Micro-blogging
Twitter
( MSN )
Skype（讯佳普）
iPhone
Return
2 College students are crazy about social
media nowadays. Which are popular with
you? Work in pairs and share your ideas
with the rest of the class.
3 Listen to the following passage and then decide whether each of
the following statements is true(T) or false (F).
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A social networking service is an online
service that focuses on the building of
social networks or social relations among
people. ( T )
Social network services are often webbased. ( T )
Social networking sites allow users to
share ideas, activities, events, and
interests as they like. ( F )
2 Family Networks
For the young
There are two things the young usually
share online.
document their lives
1
care about their business
2
Return
For older users: There are three things older users often do.
share links about street smarts
1
share health tips
2
3
share inspirational stories and
quotes
2 Listen again. Fill in the following blanks according to what you hear.
relationship
SNS improve family's _______because
convenient
they generate __________communication.
Understanding
bases
_________
and trust are the _________of
acknowledged
communication. It’s generally __________
that it should be used in a good way,
barrier
rather than be made a ____________.
Speaking out
Staying Safe
on Social Network Sites
Situation 1:
More and more
young people are
crazy about
Micro-blogging.
Do you have your
own blog?
How do you think
about writing the
blog?
…
Situation 2:
High technology
has changed our
lives. What are the
advantages of it?
Could you imagine
a month, a day or
even an hour
without the
Internet or your
cell phone?
…
Return
Speaking out
Group work:
Social networking sites are replacing
photo albums as a method to record
and share every moment of their
children’s lives, but some are raising
concerns about privacy. Worries still
exist. How can we solve this problem?
Reading
to know
Social Network Sites in China
Online chat has become a major
business in china, with nearly 80 million
users logging on to online chat network
QQ, China's dominant online community.
With its attractive penguin logo , QQ is
"like MSN and Facebook rolled into one.
Return
Reading
to know
Social Network Sites in China
Eighty-five percent of instant messaging users
in China rely on QQ, with just 14 percent turning
to Microsoft's MSN messenger as their main
means of staying tuned in, according to the
China Internet Network Information Center. It's a
source of pride for Chinese people, that we have
a home-grown site to rival MSN or Facebook.
Reading
to know
Social Network Sites in China
Tencent's first innovation was QQ Zone ,
a MySpace inspired site for uploading text,
photos and music. Users can pay extra to
upgrade their QQ zone with different
backgrounds and banners. Today, more
than 80 percent of Tencent's revenue
comes from value-added services that
users pay for using QQ coins, QQ's virtual
currency.
Reading
to know
Social Network Sites in China
One of the most popular ways for users to
spend their QQ coins is to tailor their
online identity with Tencent's avatar design
service, QQ Show, a service that enables
users to chat online using self-designed
avatars. Tencent designed QQ Show as a
place for users to show their online identity.
Reading
to know
Social Network Sites in China
Another QQ innovation over MSN was
the "QQ Group", which offered chat users
with shared interests a way to stay
permanently in touch. People who use QQ
groups are looking for information which
isn't available in the mainstream media.
The groups give a platform to Chinese
subcultures.
Reading
to know
Social Network Sites in China
Tencent is still China's largest Internet
company, but its expansion is slowing. In
recent years QQ has faced tougher
competition from new social networking
services such as Renren, which were
deliberately modeled on Facebook. New
social networks, such as Tencent's own
voice messaging service Weixin and
Micro-blogging , are trying to change the
situation.
Reading
to know
Social Network Sites in China
Reaching the elderly still offers QQ hope
for expansion. There's definitely been an
increase in middle-aged and elderly users
of QQ in the last few years, who are
turning to QQ to stay in touch with family
members.
(Adapted from
http://africa.chinadaily.com.cn/weekly/2
013-01/25/content_16174401.htm)
参考译文
网上聊天已经成为很多人进行网上交流的工具。
国内主流聊天社区QQ拥有超过8千万用户,是聊天、
交友、分享爱好及约会的最佳平台。腾讯QQ（简
称“QQ”）是腾讯公司开发的一款基于网络的即
时通信软件，其标志是一只戴着红色围巾的小企
鹅。中国互联网络信息中心的一项调查表明国内
有85%的网友使用QQ这一即时通信软件，仅有
14%的网民使用MSN作为他们主要的交流软件。
QQ是由腾讯公司自主开发的基于网络的即时通信
网络工具，其合理的设计、良好的应用、强大的
功能堪比MSN or Facebook。
参考译文
QQ空间是腾讯公司开发出来的一个个性空间，具有博
客的功能，在QQ空间上可以书写日志，上传用户个人的
图片，听音乐，写心情，通过多种方式展现自己。用户还
可以根据个人的喜爱购买Q币来优化设定空间的背景、小
挂件等，从而使每个空间都有自己的特色。当然，QQ空
间还为精通网页的用户提供了高级的功能：可以通过编写
各种各样的代码来打造自己的空间个人主页。如今，腾讯
80%多的收入源于其推出的这款虚拟货币。用户可以用来
获得相应的QQ会员服务。使用Q币可以在QQ秀商城给自
己或朋友购买各种虚拟商品：服饰、场景、化妆……你看，
QQ上那些妩媚迷人、娇巧可爱、英俊潇洒的形象，都是
在QQ秀商城中装点出来的。这款网络个人形象装扮系统
是网络世界展示自己独立个性的平台。
参考译文


QQ 群是腾讯公司推出的多人聊天交流服务，可以邀请
朋友或者有共同兴趣爱好的人到一个群里面聊天。QQ群
给非主流文化提供了一个交际平台，用户可在这里获得被
主流媒体忽视的一些信息。
腾讯仍是中国最大的互联网综合服务提供商，但近年来
其增长速度缓慢。类似Facebook的人人网给腾讯QQ带来
巨大挑战。人人网是为整个中国互联网用户提供服务的社
交网站，给不同身份的人提供了一个全方位的互动交流平
台。新的社交媒介，诸如腾讯自主研发的提供微型博客服
务的类Twitter网站微博、微信，正在试图改变现在的困难
局面。强大的功能、稳定高效的系统运行为中老年用户实
现其与家人保持联系提供可能，合理的设计为QQ近年来
赢得了更多中老年用户的青睐。
New words
online chat
log on
penguin logo
roll into one
tune in
to rival sb./sth.
QQZone
value-added
to tailor
avatar
QQ Group
the mainstream media
tougher competition
Micro-blogging
网上聊天
登录
企鹅标志
合为一体；兼于一身
协调；融洽
比得上某人（某事物）；堪与某人
（某事物）竞争
QQ空间
增值的
制作；剪裁；按需定制；量身打造
(尤指电脑游戏或聊天室中代表使用者
的)化身
QQ群
主流媒体
更激烈的竞争
微博
Unit 8 Finding the Balance

Reading to know
Read the passage above. Finish the summary by using the appropriate words
from the passage.

messaging
QQ had established itself as the champion of China's instant ___________market.
free
The fact that QQ was________
to use was a central part of its appeal, but it became
a problem for Tencent, which _________a
way of capitalizing on the network's
lacked
popularity. An age of technological innovation for Tencent came, introducing
QQ Zone and QQ
__________
__ _Group
_ __ _ _ as its main innovations. QQ's development since then
has essentially been the story of a search for reliable income streams. Today, more
than 80 percent of Tencent's revenue comes from ___________
___ ___that
value-added___
services
users pay for using ___________.
slowing which is
QQ coins And Tencent’s expansion is________,
giving its founder a sense of urgency. Tencent's own new products, such as Weixin
and ________________
are trying to change the situation. Another hope for QQ’s
Micro-blogging
reach the elderly
expansion is to _________________.
Writing
to
Communicate
Personal note writing
1
2
date
salutation(称呼)
elements
3
4
body(正文)
signature(签名)
Return
Note（便条）具有以下特点：
1
an
informal
letter
2
simple
language
3
4
brief
writing
no envelop
Sample






October 11, 2013
Dear Lena,
I wonder if I could borrow your electronic dictionary for a
few days. Now I am translating some important articles. There
are many new words. I have to look them up usually. I just have
a paper dictionary. But of course it’s not as convenient as the
electronic one. This has a bad effect upon my speed of my
translating. So I think your electronic dictionary is more
suitable for me. I promise to be very careful to your dictionary
and make no damage on it.
Thank you very much!
Yours ever,
***
Your task
 Directions:
Write a note of about 50-60
words based on the following
situation. You promised to go to Mary’s
birthday party, but now realize that you are
not able to go there. Write a note on
explaining why and offering an apology.
Rules of Grammar :Active voice & Passive voice
 The
Simple Present Tense
Active: S + V(s/es) + O
Passive: S + am/is/are + PP + by + O
Eg: I often clean my room.
My room is often cleaned.
Return
Rules of Grammar :Active voice & Passive voice
 The
Present Continuous Tense
Active: S + am/is/are + V-ing + O
Passive: S + am/is/are + being +PP + by + O
Eg: The secretary is typing the letters these days.
The letters are being typed by the secretary these days.
Rules of Grammar :Active voice & Passive voice
 The
Present Perfect Tense
Active: S + Has/Have + V3ed + O
Passive: S + has/have + been +PP
+ by + O
Eg: We have done the experiment successfully.
The experiment has been done successfully (by
us).
Rules of Grammar :Active voice & Passive voice
 The
Future Perfect Tense
Active: S + will/shall + have + V3ed + O
Passive: S + will/shall + have + been + PP + by
+ O
Eg: The construction workers will have completed the stadium
by July 24th.
The stadium will have been completed by July 24th.
Rules of Grammar :Active voice & Passive voice
 The
Simple Past Tense
Active: S + V2ed + O
Passive: S + was/were + PP + by + O
Eg: They gave him a medal for his wonderful work.
He was given a medal for his wonderful work.
or A medal was given to him.
Rules of Grammar :Active voice & Passive voice
 The
Simple Future Tense
Active: S + will/shall + V + O
Passive: S + will/shall + be + PP + by + O
Eg: We won't hold the meeting until next week.
The meeting won’t be held until next week.
Rules of Grammar :Active voice & Passive voice
 The
Past Continuous Tense
Active: S + was/were + V-ing + O
Passive: S + was/were + being + PP + by + O
Eg: Uncle Wang was mending my bike at that time.
My bike was being repaired by Tom at that time.
Rules of Grammar :Active voice & Passive voice
 The
Past Perfect Tense
Active: S + had + V3ed + O
Passive: S + had + been + PP + by + O
Eg: We had finished learning Book Two till last Monday.
Book Two had been finished learning (by us) till last
Monday.
Unit summary
Internet
Advantages:
•Communication
•Information
•Entertainment
•Services/ ECommerce…
Disadvantages:
•Theft of
Personal
information
•Spamming
•Virus threat
•Pornography…
Return
Citizens and governments have been concerned with misuse by child and
teenagers of social networking services, in particular in relation to online
sexual predators. Overuse of social networking may also make children
more susceptible to depression and anxiety. Here’s a list of “do’s” for
surfing on the Internet.
1
Do take advantage of a site’s
privacy settings.
2
Do accept friend requests
with caution.
3
Do ask questions before
clicking a link.
4
Do use and maintain antivirus software.
Here’s a list of “don’ts” for surfing on the Internet.
1
Don’t believe everything you read online. Be skeptical.
2
Don’t include too much identifying information.
3
Don’t automatically trust everyone.
4
Don’t forget to check privacy policies.