High School
Business Heroes
2014
Seminar 1:
Business Planning
and Marketing
Analysis
March 4, 2014
Agenda
 Feedback
on Elevator Pitch
 Advancing
 Guest
Teams!
Speakers

Dragica Lebo and Maya Amoah

Professor Ambika Badh
 Phase
2 Intro – Business Plan Report
 Upcoming
Events
 Questions,
comments, concerns?
Elevator Pitch Feedback
 Edited
documents with feedback will be
emailed back to your team
A
variety of ideas presented
 Formatting
 Formal
 Peer
of title, citations and bibliography
language; marketing concepts
and team editing
 Analysis
and defining your plan
TEAMS
ADVANCING TO
PHASE 2…
 Ace
Inc.
 Mount
Carmel
Business Innovation
 A.C.R.I.
 APHS
 NewBreed
 Business
 Cloud
Gurus
10
 Collateral
 Dynamics
 FBI
– Fierce Business
Innovators
 JAM
Sesh
 M.A.P.
 NST%
 Premium
 The
Blazers
 The
Heifers
 The
Invincible 4
 The
Quartets
 Veni
Vidi Vici
Creating a Business Plan and
Starting Your Own Business
Guest Speakers:
Dragica Lebo
Youth Project Manager, City of Hamilton – SBEC
Maya Amoah
Gr. 12 Student & Creator of Nebula Artwear
Analyzing a
Marketing Case
Guest Speaker:
Ambika Badh
Professor of Marketing
DeGroote School of Business,
McMaster University
PHASE TWO: THE WRITTEN REPORT
 Comprehensive
4-page report including
an in-depth analysis using primary and
secondary research.
 Take
the ideas presented in Phase 1
and expand on it
 Consists
of an evaluation of your
innovative ideas, a marketing plan, and
implementation process
 Basis
for selection of Top 10 teams
BUSINESS PLAN REPORT Criteria
Evaluated out of 60 marks in total
 Research

2 different primary sources, 10 secondary sources
 Executive




Summary [5 marks]
Background info on AGH
Summary of goals, findings and plan execution
 Business

throughout report [18 marks]
Plan and Implementation [28 marks]
Explain creative idea and marketing strategy
Describe implementation and its practicality
Describe how target market’s perception of AGH
as a result of the proposed campaign
BUSINESS PLAN REPORT Criteria
 Conclusion

Summarize business plan and findings (no new
content)
 Appendix

(optional)
Supplementary items that may disrupt report flow
 References

[3 marks]
[6 marks]
Use Business Citation Guide to cite sources
— More info in Submission Details package —
Report Deadline: Friday, March 21 at
11:59pm – submit to hsbh@mcmaster.ca
Upcoming Events:
Seminar 2
 Tuesday,

March 11 at 5:30-7:00pm, DSB 505
Drop-in help (during March Break)
Seminar 3
 Tuesday,
March 18 at 5:30-7:00pm, DSB 505

Ines Perkovic from Innis Library

Professor from DeGroote
Questions, comments,
concerns?