One of the biggest cross-border e-commerce
companies in China
ABOUT
Background
Lalami (Group) Limited was found in May 2012 in Guangzhou, is now one of the biggest cross-border e-commerce
companies in China dealing with overseas products. The product ranges Lalami carries include skin-care products,
health products, maternal and child products. Lalami has branch office in North America, Europe, Australia, Japan,
South Korea and Hong Kong, with around 300 employees. Now, Lalami is applying to get listed in China stock market.
Lalami has rich experience in e-commerce operation, and can provide integrate marketing solution, to help oversea
partners sell their products to China consumer, or to help oversea brands owner achieve their marketing strategy in
China. Lalami also has rich experience localized branding and promotion, can provide one-station solution including
brand reshaping, on-line marketing, e-commerce operation, customer service and logistic management.
Lalami creates many “First” in the industry of cross-border e-commerce. Lalami adopts the business model of
“Own trading platform + Third-party trading platform”, which means Lalami sells products not only through own web
store (www.lalami.com), but also through main stream trading platforms like tmall.hk, jd.com, vip.com, jumei.com,
dangdang.com, yhd.com. Among which, Lalami’s store at Tmall.HK, JD.com, VIP.com have the biggest salstes volume.
Thanks to the good sales figure at all platforms, Lalami won first place in the cross-border e-commerce industry.
Nowdays, Lalami is the general agent of dozens of overseas famous brands.
Some of these brands like Byphasse and Gifrer from E.U, Genacol from Canada, RE:CIPE from Korea were unknown in
China, but Lalami successfully reshape these brands to be well-known in China and get fast growth.
Lalami’s business is growing fast and now achieve sales figure of 60 millions CNY per month. In 2015, the company
would continue to sharpen its competitive edge in supply chain management and achieve sales target of 1 billion CNY.
INDUSTRY
Trends
GREAT MARKET
POTENTIAL
GOVERNMENT
SUPPORT
HUGE DEMAND FOR
FOREIGN GOODS
NEW GROWING
APPROCH
According to the
official statistic figure,
the total trading volume
of cross-border ecommerce in the first
half year of 2014 is
3000 billion CNY. And
the average yearly
growth rage from 2014
to 2016 is expected to
be 30%
Since 2003, China
government gives great
support to the crossborder e-commerce
industry. Non-stop
favorable policies are
launched by central
and local governments.
Guangzhou’s first
cross-border ecommerce physical
store was open on
January 23, 2015, and it
attracted more than
5000 customers in only
2 hours.
Some of the famous
overseas brands were
unknown in China but
thanks to the marketing
effort of Lalami, these
brands were reshaped
to be well-known in
China and enjoy
exciting growth.
INDUSTRY
Status
Top Seller
in China
Top seller
at Tmall.HK
Top seller
at VIP.COM
Top seller
at JD.COM
MODE
Advantage
Big sales volume give
Lalami more power to
get better prices and
lower logistic cost,
which sharpens
Lalami’s competitive
edge.
Big sales volume at “Own trading
platform + Third party trading
platform” brings considerable
cash flow.
Cost advantage
became price
advantage and boost
the sales volume.
Cost advantage
price advantage
sales advantage
Virtuous cycle repeats.
MEMBER
Base
300 , 0 000
Lalami has solid customer
base with more than 3 million loyal customers.
AGENCY
Lalami is the general agent of Byphasse from
E.U, Genacol from Canada, RE:CIPEE,
NATURE, SKIN79 from Korea etc.
Brand
Lalami’s remarkable achievement in
the cross-border e-commerce industry
attracts more overseas brand owners
interest. More and more overseas
brand owners have great interest to
cooperate with Lalami. And some
brands are in the process of signing
authorization contract.
Lalami has the distribution authorization of
9clouds from Korea, Nuxe from France, MyBeauty-Diary from Taiwan.
The brands Lalami carries like Avene, Nuxe,
IOPE, Misshan, Hera all have big market share
in China.
BRAND
Cultivation
Lalami has rich experience in ecommerce operation, and can provide
integrate marketing solution, to help
oversea partners sell their products.
Some of these brands like Byphasse
from E.U, Genacol from Canada, RE:CIPE
from Korea were unknown in China, but
Lalami successfully reshape these
brands to be well-known in China and get
fast growth.
CORNER
O f C o mp a n y
Thanks