Submitting an
Award-Winning Application
8 December 2011
Agenda
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Intro: Objectives and benefits for companies
How the process works
Your application: categories and questions
Guidance and tips for a winning entry
Key dates to keep in mind
Participant Q&A
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The GBCHealth Business Action on
Health Awards
An Introduction
Objectives of the Awards
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Recognize great programs – provide third-party validation
and celebrate success
Share best practices – guidance for other companies
Improve and further business action – feedback from
experts
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Benefits for Awarded Companies
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Recognition before an audience of top leaders from
business, governments, UN agencies and international NGOs
at our Annual Conference and Dinner: 14-15 May 2012, New
York City.
Award presentation by prominent health experts and
personalities, with photographic coverage
Multimedia case study produced and featured on the
GBCHealth website
Inclusion in GBCHealth media releases
Sponsorship opportunities for additional visibility
Full-page ad in Financial Times and/or Wall Street Journal
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The Process
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The Submission Process
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Nominations: Third parties and not-for-profit partners can
nominate worthy programs online at:
http://action.gbchealth.org/Awards/Nomination.php
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GBCHealth will contact eligible nominated companies and
invite them to apply.
Companies that have not been nominated but want to submit
a program for consideration do not need to nominate
themselves – they can proceed directly to application.
Applications: http://action.gbchealth.org/Awards/Application.php
Supplemental material (e.g. PowerPoint presentations,
images, video) may be uploaded and submitted with the
application but it will not be considered by the judges. It may,
however, be used to publicize your program, should your
application be successful.
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The Evaluation Process
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GBCHealth conducts an internal review
Applications then go to the judging panel – a group of
experts drawn from multi-laterals, governments, NGOs,
academia, member companies, prior year winners, and other
private sector leaders
Final decisions announced in April 2012
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The Application Form
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Types of questions to expect
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Overall aim and objectives of the program
Program activities and how each helps meet program
purpose
Partnerships with external entities
Evaluation plans and metrics
Accomplishments to date—What difference is the program
making?!
Challenges and lessons
Your final pitch: how program makes an outstanding
contribution
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The Categories
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The Award Categories
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Workplace/Workforce Engagement
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Community Investment
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General
Special Focus on HIV/AIDS, TB and/or Malaria
General
Special Focus on HIV/AIDS, TB and/or Malaria
Partnership/Collective Action
Application of Core Competence
Technology for Health
Health and Beyond: Addressing Root Causes
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Workplace/Workforce Engagement
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A workplace or workforce-focused program targeting any
area of health and wellness.
Two sub-fields:
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General - Programs in this sub-field address any area of health
and may be either targeted or comprehensive in approach;
Special focus on HIV/AIDS, Tuberculosis and Malaria Programs in this sub-field target HIV/AIDS, tuberculosis,
malaria, or a combination of the three.
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Community Investment
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A community-focused program targeting any area of health
and wellness.
Programs may involve workplace health interventions
expanded to the surrounding community or focus on health
systems strengthening.
Applications from partnerships welcome.
Two sub-fields, as with Workplace
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Partnership / Collective Action
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Two or more companies working together and/or a
company working with co-investment partners to address
health challenges.
Applications will be accepted from one company applying on
behalf of a group if all participating companies/partners
agree.
Applications from programs run by coalitions or industry
associations must be submitted by one or more for-profit
partners to be eligible.
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Application of Core Competence
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A program or enterprise that applies a company's core
business products and services, skills, networks, markets
or other strategic assets to address health challenges.
Entries are welcome from health-promoting social
enterprises that have been operational for three years or
more.
Applications should emphasize and identify the specific core
competencies leveraged in a company's health interventions.
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Technology for Health
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A program that uses new technologies or that applies
existing technologies in creative, ground-breaking ways to
address health challenges.
Recognizes the huge value technology brings to health
education and clinical care, as well as its power to reduce
global disparities in health access.
Research and development innovations are eligible.
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Health & Beyond: Tackling Root Causes
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A program whose interventions extend beyond health to
address socio-economic factors, but whose outcomes
include significant, identifiable health benefits.
Programs in this category target the root causes of poor
health by focusing on economic empowerment, financial
literacy, access to education, social equity and/or
environmental sustainability, including sustainable agriculture
practices.
Entries from programs that advance gender equity
particularly encouraged.
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Choosing the Right Category for Your Program
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If in doubt, ask GBCHealth!
Workplace, Community and Partnership categories are the
most competitive
Occasionally we may ask to reassign an application
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Tips for a Winning Application
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Guiding Principles
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Results-Oriented
− Overall aims well-defined
− Quantifiable results data where possible
Model for Action
− Replicable, scalable program design
− Leadership via industry or regional advocacy, employee
engagement, sharing best practices or addressing unmet
needs
Innovative, Creative
− Ingenuity: need not be brand new approach, but should
demonstrate resourcefulness and respond to needs
− Smart deployment of company’s core competencies
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What the Judges Value
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Strong overview and vision. Define clear, actionable
objectives—and say why the project matters!
Don’t forget your partners. Describe each partner’s role as
explicitly as possible, how they fit together and how their
skills, resources and expertise are utilized to reach the
program goals.
Be complete but concise. Be direct. Using the fewest words
possible to paint a complete picture will help focus your
application and help the most salient points stand out.
Candor about lessons and challenges. Details about
obstacles overcome can be more compelling than saying
things went swimmingly from the start.
Put a human face on the project. Short anecdotes or
testimonials from those affected liven up an application
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Case Studies
Some Winning Applications from 2011
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Case Study 1: Novartis SMS for Life (Technology
winner)
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Geography: 3 malaria-endemic districts in Tanzania
Target Interventions: Pilot partnership using SMS and
electronic mapping technologies to track weekly stock levels
of anti-malarial medicines in health centers
Key components:
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Partnership between RBM, Vodafone, IBM and Tanzanian MOH
Post-pilot, expanded to other districts in TZ, 3 other countries
Funding model kept costs low, allowed easy adaptability to other
regions/medications
Outcomes:
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Pilot: 129 facilities; 1.2 million people reached
Increased % of facilities with all 5 anti-malarials in stock from 25% to
75%
Eliminated stock-outs in one region by the 8th week
95% and above response rates from facilities
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Case Study 1: Novartis - Judges’ comments
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“The project articulates an approach that can be scaled up
not only for malaria, but for many different health issues.
Their team went beyond ‘discovery’ and discussed how to use
their business approaches to work together to innovate and
solve a very universal problem.”
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“The application outlines clear, meaningful roles for each
partner [and demonstrates] great scalability and replicability.”
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“The data collected by the program was very useful.
Measurement information was well-detailed and clear. This is
an innovation that is simple to comprehend [and] implement
in other countries facing similar challenges.”
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Case Study 2: GE Developing Health Globally
(Health and Beyond winner)
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Geography: 13 countries in Africa, Latin America, Asia
Target Interventions: Health-systems strengthening via
investment in infrastructure, HW training, equipment
donations and disease surveillance support; emphasis on
maternal and infant care.
Key components:
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Close partnership with MOH and community stakeholders
Robust baseline assessments and results measurements
GE employee engagement via volunteer ambassadors
Outcomes:
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5.3 million individuals reached
Up to 60% reductions in infant mortality
Positive impact on chronic disease states such as heart disease
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Case Study 2: GE: Judges’ comments
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“The application included very detailed and coherent
aims/design, [and provided] excellent evidence on program
objectives, partner involvement and roles, and results.”
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“Impact is demonstrable – the power of the private, public
and civil society coming together to strengthen a health
system to benefit an entire community is evident.”
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“Lessons learned were thorough, descriptive and insightful.
Outstanding example of a challenge overcome.”
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Next Steps
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Key Dates
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30 Dec 2011: Nominations close
1 Feb 2012: Applications close
Mid-April 2012: Final decisions announced
14-15 May 2012: GBCHealth Conference & Awards Dinner!
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If You Have Further Questions After Today
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You can access information about awards categories on the
application and nomination forms at any time.
You can email the awards team at: awards@gbchealth.org
You can also contact your GBCHealth relationship manager,
who will be happy to support you through your application
process.
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Q&A
Mark your calendars!
Feb 1st:
Application deadline
May 14-15th: GBCHealth 2012 Conference & Awards Dinner
GBCHealth Conference & Awards Dinner
May 14-15 | New York City
Featured speakers include:
Muhtar Kent
CEO of The Coca-Cola Company
Deepak Chopra
world-renowned authority in the field of mind-body healing
Barbara Bush
CEO and Co-Founder of Global Health Corps
Nicholas Kristof
The New York Times columnist
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