PERSPECTIVE
IT GTM
Overview of our Go To Market Services for
Technology Companies
© Perspective. All rights reserved
PERSPECTIVE management consulting (PMC)
consult@perspective.net.in
New Age GTM & IT Consulting
 About Us: PMC is a Management Consulting firm guiding companies on building
revenue through IT; operational for 2 years. Our 20+ year client connects span over
100+ Chairmen & CXO’s from India from sectors such as BFSI (All Top 20 Banks like
ICICI, SBI, HDFC + 150 BFSI Cos), Mfg (L&T, Mahindra), Telco (Reliance, Tata)
 IT GTM: This is our Go To Market Services for E-Com & IT Companies wanting to
rapidly establish their presence & growth in India & Global Operations. We work well in
complementing your existing Country Operations as well. Overseas markets covered
so far include Indonesia, Philippines. We provide market research as well
 IT Consulting: This is our other business in which we provide IT Consulting Services
such as RFP Preparation & Evaluation, Contract Reviews, Revenue models from IT, ECommerce Setup, Digital Marketing etc. for CXO clients across industries
 Complementary: IT GTM & IT Consulting complement each other as we make the
Buyers (CXO’s) understand the sellers (IT Cos.) better & vice versa
 Organization Experience: Track record of generating multi-million dollar revenue YoY
for large global IT Cos like Infosys, Microsoft & HCL
 Digital Marketing: We also provide consulting in various stages of Digital Marketing
including Presence, Digital Strategy, Digital Marketing, E-Commerce etc.
Client References: IT GTM
 Unotech: Complete GTM Engagement for India Region (Products: Doc Mgmt System,
IAM, Workflow, Middleware).. 6 month assignment (Jan-June 2015)
 IBM, Sify: Marketing related activities
 Cetrix (HQ Malta Europe): The world’s only Enterprise Tablet Manufacturer
 A Global US/EU Leader in Card Management Systems which manages Debit/
Prepaid Cards (Through Evalueserve, India’s Top KPO) [Markets: India, Indonesia]
 A Global US/ EU Leader in Fraud Detection (Through Evalueserve, India’s Top
KPO)[Markets: India, Philippines]
 E-Com Clients: www.artbugs.in – India’s window to the world of Art. Multiple
objectives were delivered for the company including complete company business plan,
product strategy, Web Development, Logistics Tie Up, Payment Gateway, Legal setup
as LLP, & bringing the first Angel Investor on board. Other client: loanyantra, united
healthcare
The above demonstrates that most of our engagements are unique with
different deliverables depending on our IT Client requirements; hence we will
custom build our Deliverables for you – depending on YOUR business goals.
Even the two projects from Evalueserve had different end objectives
Benefits of our GTM Services
Given below are some of our GTM Services. We can offer a part or all these services as complete
India GTM Partner – depending on your needs
• Market Understanding: Depending on your type of product or service & the Client Sectors you
serve; we provide you with a detailed overview of India’s Business Environment; Client Sector
Analysis (Enterprise, SMB, Consumer); detailed information on your competitors’ presence,
strength & weaknesses etc.
• Business Strategy: Having clocked multi-million dollar revenues for some of the largest IT
companies in the world (Infosys, Microsoft, HCL); we will completely draw up or complement
your existing Business Plan covering Market Overview, Product/ Services to pitch, Client
Sectors, Competitors, Alliance Plan, Marketing, Sales Operations etc.
• Startup Experience & Expertise: We have the experience in guiding Indian & Global Startups/
Smaller IT Companies. References mentioned above
• Client Base: Our client prospect base comprises over 2000 contacts from 800 companies in
India spanning Enterprise & SMB. We will initially work on a subset of 20-100 mutually
identified accounts from these & build from there. We can also setup your E-Com business
• Quicker Go To Market: We provide a much quicker Go To Market in terms of establishing client
connections, initiating pilot projects, building alliances (e.g. SI’s like Wipro, HCL + 8 other large
SI’s) & quickly getting revenue for your India operation within 3-6 months itself; this will
complement your India Ops
• Cost Effective: Our projects run for 3-12 months and we can deliver higher value to your India
Business Plan at less than half the cost of setting up your own Operations
Benefits of our GTM Services
•
•
•
•
CXO Connects: Our 500+ connects with Chairmen & CXO’s ensures that you gain early entry
into an account and have an established relationship lever as we know many of our client
executives for over 15 years; your Sales Personnel – however brilliant may not have these
strong connects which we have taken years to build; and in India this is a key success criteria
Industry Solutions: Our IT Solutions for Verticals span Industries such as BFSI (Core Banking,
Internet Banking, Mobile Banking, Payments, Card Systems, Collections), Telco, Retail,
Manufacturing (ERP, Supply Chain), Horizontal Solutions (Analytics, CRM, Info-Security,
Collaboration), Emerging Technologies (E-Commerce, Mobile, Cloud, Digital Branches) – hence
we know how your solution will complement the existing IT Environment for these industries.
In many GTM cases we have been successful without prior experience of selling these
solutions because we understand the target client segments well and are very good at
positioning. Also we are uniquely positioned as an IT Consultant offering GTM Services – hence
with experience of working on the Buyer (IT Consultant) & Seller (IT Vendor) side for the IT
Industry
Country Management Experience: The undersigned has been previously Country Manager
Pivotal CRM which is the #1 CRM in Indian BFSI with clients like Axis Bank, Federal Bank & 4
Major Insurers; hence we will have the experience to drive a country’s operations fully
Deliverable: As a final deliverable we will be giving you a qualified pipeline, early deals & make
your brand recognizable with large companies in the fastest growing tech market in the world
GTM Reference 1 – Unotech Software
 Unotech Software a niche Open Source Systems Integrator with 50 Employees & key clients like
BSE, Mahindra Finance. We did a 6 month engagement for them (Jan-June 2015). They had two
objectives: Setup their Enterprise Sales & Marketing Process & Team. Get connected to top CXO’s
 Benefits
 Setup their entire India Business Plan & Sales Plan with a revenue goals of twice that of the
previous financial year. Setup Inside Sales (Tele-calling) Team & Process
 Helped them achieve the first quarter target (AMJ15)
 We setup the globally recognized SPANCO Selling Process for them and setup their weekly
Pipeline Review format
 Fully trained the existing sales team in the art of Enterprise Sales & greatly enhanced their
verbal & written communication skills
 Introduced them to the Who’s Who of India Inc. including CIO’s of several large companies
 Brought them their first wins in Enterprise accounts like Axis Bank (multiple projects), Indusind
Bank (Multiple projects). Note our contractual role is not tied to numbers
 Improved collection process; improved collections & hence cash flow by refining Project
Delivery milestones
GTM Reference 2 – Cetrix Enterprise Tablets
 PMC has been contracted by Cetrix (HQ: Malta, Europe) for the full range of our India GTM
Services. We are their Marketing Partner & India Distributor. Cetrix manufactures high quality &
cost effective Tablets, Smartphones & POS for the Enterprise Segment – It is the only Mobile
Vendor focused on the Enterprise; hence offers several unique advantages to the buyer
 Benefits
 Cetrix Engagement is for 6 months starting 01st Sept 2014. PMC Scope includes full range of
our services including Market Understanding, Business Strategy, Client Engagement, Alliance
Buildup, Pipeline Buildup
 Initially we completed Market Understanding, Business Strategy including preparing
competitive matrix for an unknown brand like Cetrix against global consumer mobile giants like
Apple, Samsung & Lenovo. Initial proposals are from us & will be handed over to the SI’s for
contracting as the cases move forward
 We have started engaging with our Top Connections in the BFSI Sector – over 10 companies
(mostly large banks) have been contacted. Out of these already 2 clients have confirmed to us
on further evaluation and we will be initiating pilots soon. The pipeline value is 15,000 Devices
x $170/Device = $2.5 Million of qualified pipeline (Buy Decision: 6-9 Months)
 The total addressable market in India covers the Industries of BFSI, Telco, Retail,
Manufacturing, Hospitality and is estimated at 1 Million devices (Market size $170 Million)
GTM Reference 3 – Web Fraud Detection
 PMC was contracted by Evalueserve which is one of India’s Top KPO’s; for one of their clients. This
Client is a US/EU Leader of Web Fraud Detection Systems which protect Internet Banking
Systems. The WFD Vendor wanted to understand the existing WFD market in India before taking a
decision to establish their India Operations; this project was entrusted to PMC by EVS
 Benefits (Public aspect of the study is here to demonstrate the value we deliver)
 Detailed Overview of the Top 20 Banks in India and the existing 2FA Vendors present there (7
2FA Vendors in India). Hence incumbent 2FA Vendor is key competitor who can upsell a WFD
to the same account (As some 2FA Vendors also offer WFD)
 Market Potential given per bank and across banks based on no of users; which translates to
revenue potential. Hence 30 Million Net Banking Users in India x 4$ Per User gives Size as
$120 Million India Market
 Detailed analysis of WFD vendors (competitors) already present in India and their strengths &
weaknesses. We also identified globally strong vendors with weak presence in India. The key
point is “the strong India competitors” we identified have the key credential of multiple banking
references here
 Strategic insights into what will drive WFD e.g. RBI (India Banking Regulator) Guidelines.
GTM Strategy covering the Alliances to tie up with, broad marketing plan, operational
guidelines for setup. Clear information for WFD Vendor to take up decisions regarding setup of
India Operations. Markets covered: India, Philippines
GTM Reference 4 – Card Management Systems
 This Evalueserve Client is a US/EU Leader of Card Management Systems which is the software
used by a bank’s Card Operations Team to manage various aspects of their Debit & Prepaid Cards.
The CMS Vendor wanted to understand the existing CMS market in India
 Benefits
 The scope was to gather quantitative information regarding Debit & Prepaid Cards like cost of
card plastic (e.g. Rs. 5), cost of courier, types of card personalization etc.
 The scope was also to gather qualitative information like is Card Management done inhouse
or is it outsourced, who is the vendor, what types of services they provide etc.
 This exhaustive survey required us to get face to face meetings with the banks
 60 Executives from 24 Banks were contacted; in several cases the bank Chairmen whom we
knew. We conducted Face to Face Interviews with 8 Banks and gave the results to our client
 The Cost Parameters directly made the CMS Vendor understand existing pricing and hence
decide their pricing strategy with the Indian Banks. As the client was a Foreign Company it
could not offer Outsourced Services but it indicated to them the Vendors to tie up; for future
Outsourcing opportunities
 Detailed competitive analysis of existing CMS Vendors in India
 Clear information for CMS Vendor to take up decisions regarding setup of India Operations
 Markets covered: India & Indonesia
Chairmen & CEO Connects
Given below is our partial list of Chairmen & CXO professional clients & connections. We have the
ability to make detailed account engagement across CIO, CMO, Business Head etc. due to our
connections with the top. A direct effort from your side may not work out or will take too long
Industry
Organization
Name
Designation
Banking
The Reserve Bank of India
(India Banking Regulator)
Dr. Raghuraman Rajan
Governor
FMCG
Pepsico Group India
Ms. Deepika Warrier
Head - Marketing
Govt.
UIDAI
Mr. Nandan Nilekani
Ex Chairman
Banking
SBI Group
Ms. Arundhati Bhattachrya
Ex Chairman
Govt.
National Intelligence Grid
Captain Raghu Raman
CEO, National Intelligence Grid
FS
HDFC Group
Mr. Deepak Parekh
Chairman
Banking
Yes Bank
Mr. Rana Kapoor
Managing Director
Diversified
RPG Group
Mr. Harsh Goenka
Chairman
Banking
Axis Bank
Mr. RVS Sridhar
President
Retail Banking Operations
Banking
Yes Bank
Ms. K Chitra
President – Retail Banking
FS
Kotak Mahindra Group
Mr. Uday Kotak
Vice Chairman
Real Estate
Hindustan Construction Co
Mr. Ajit Gulabchand
Chairman
Real Estate
DSK Construction & Group
Mr. D S Kulkarni
Chairman
Banking
Bank of India
Mrs. V R Iyer
Chairman & MD
Banking
Dena Bank
Mr. Ashwani Kumar
Chairman & MD
Govt.
Union Govt. of India
Dr. Narendra Jadhav
Member – Planning Commission
Banking
IDBI Bank
Mr. MS Raghavan
Chairman
CXO Connects
Given below is a sample list of our CXO connects: The CFO, CIO CIO, CMO & Business Heads. We
have over 500+ CXO connects which ensures you make rapid inroads with LOB Owners. Our
database comprises over 2000 contacts from 800 companies. We are “NOT” a “Marketing Agency”.
We bring you high quality Enterprise Engagement
Industry
Organization
Name
Designation
Banking
IndusInd Bank
Mr. S V Zaregaonkar
CFO
Telco
Vodafone
Mr. Jateen Kore
GM / Head – Digital Marketing
Banking
Axis Bank
Mr. Sameer Ratolikar
CISO
Insurance
Star Union Daiichi Insurance
Mr. Murali G
COO & CIO
Mfg
Mahindra Group
Mr. V S Parthasarathy
EVP Finance & Group CIO
FS
Bajaj FinServ Lending
Mr. Ian De Souza
CFO
Pharma
USV
Mr. Meheriar Patel
CIO
FMCG
Titan Industries
Mr. Alokedeep Singh
Head – Digital Marketing
FS
CIBIL – India’s major credit rating
agency
Mr. Sudesh Puthran
CIO
FS
Reliance Financial Services Group
(ADAG)
Mr. Mukesh Jain
Group CIO
Banking
IDBI Bank
Mr. Russell Alva
Head – Alternate Channels
T&L
Dighi Ports
Mr. Amol Vidwans
CIO
Advtg.
DDB Mudra Group
Mr. Sebastian Joseph
CIO
Banking
Yes Bank
Mr. Suren Shetty
CIO
Banking
Standard Chartered Bank
Ms. Gowri Mukherjee
Global Head – Digital Marketing
FS
National Stock Exchange
Mr. Umesh Jain
CIO
Banking
HDFC Bank
Mr. Anil Jaggia
CIO
Client References – IT Consulting & Solutions
Client Name
Industry
Solution
Details
Value Delivered
State Bank of India
Banking
Global Core Banking
Infosys Finacle Core Banking,
Internet Banking & Treasury –
32 Instances to support 32
countries
•Most complex Core Banking Deployment in
the world
•Meets business needs of 32 countries
•Onsite L2 Team to provide quick support to
new business requirements
ICICI Banking Group
Financial Services
Multi-Channel
Authentication Strategy
A single authentication app
for multiple channels of the
bank. Needs to extend across
the group
•Consumer benefit of common mobile token
for authenticating any channel like eBanking,
mBanking, ATM, Call Centre
•Group License for better pricing
Tata Communications
Telco
BS7799 Security Audit
This Telco wanted to prepare
for BS7799 Security
Certification
•Detailed assessment of their infrastructure
and making necessary changes in the same to
ensure certification
Bank of India
Banking
Mobile Banking
Infosys Finacle Mobile
Banking Solution
•First Finacle mBanking deployment hence
project management was complex
Top Chemical Co.
Manufacturing
ERP
One of the large
manufacturing cos. In India;
we worked with them on their
ERP requirements
•Complex ERP requirements across the
factories, HO & Distribution Channels
Client References – IT Consulting & Solutions
Client Name
Industry
Solution
Details
Value Delivered
All Industries
All Industries
Authentication White
Paper
India Banking Regulator RBI
came out with authentication
guidelines for Internet
Banking
•Our paper gave detailed guidance on the
approach to financial authentication
•The Paper was appreciated by several bank
CIO’s & the RBI themselves
•This Approach can be applied to any industry
Axis Bank
Banking
CRM
Pivotal CRM for Retail
Banking, Corporate Banking,
Marketing.
•One of the largest CRM deployments in India
to cover 15,000 Retail Sales Staff
•Advanced functionalities for LOB including
Assets, Liabilities, Corporate Banking etc.
Reserve Bank of India
Government
Unified Communications
Microsoft Exchange UC
Platform to cover E-mail, chat,
mobile
•One of the first mobile based UC platform
deployments in India
•Enhancement of employee communications &
productivity
MTNL
Telco
CSMS
Customer Service
Management System to
support service requests
•Enhanced & prompt customer service for
MTNL Mumbai customers. Custom App on
HP9000 Servers with VT220 Terminicals
PERSPECTIVE
The rest of this document is an overview of our IT
Consulting & Digital Marketing Services for CXO’s /
Traditional Industries
This is For Your Information Only to give you an
insight of our overall capability
PERSPECTIVE management consulting
consult@perspective.net.in
Consulting Services – Indicative Areas
Management Consulting
Enterprise Solutions
CMO Solutions
 E-Channel Revenue Models
 ERP/ CRM
 Digital Strategy
 Technology M&A
 Analytics
 Digital Marketing
 New Tech Business Launch
 Core Banking
 Apps Identification
 IT Cost Reduction
 Payments/ Security
 Tech BTL Tools
 Corporate Comm.
Operations
Emerging Technologies
IT/KPO/BPO
 Supply Chain Optimization
 E-Commerce
 Go To Market Services
 Payment Collections
 Tablet Apps
 Channel Acquisition
 Retail Space Digitization
 Consumer Mobile
 Market Intelligence
 Industry Solutions
What we do
 IT Consulting: Perspective Management Consulting (PMC) provides technology
consulting for Business Teams to get strategic insights into their critical business
projects. Our evaluation services span from Basic Project Concept Note (for
Management Approval) to full fledged RFP Preparation, Evaluation & Contracting
 Where do we specialize: We specialize in Emerging Technologies where there is very
little precedence in India. Some of these include Digital Strategy, E-Commerce
Business Revamp, Enterprise Tablet Adoption. We also consult in traditional areas like
CRM, ERP, Analytics
 Who do we serve: Our projects span the entire organization e.g. Enterprise Tablet
Adoption impacts Sales (End User), Operations (Collections), Marketing (Device
Branding), Finance (Project Cost Approach), Factories (Metering). This can be a $1M+
Project
 Market Intelligence Services: PMC also provides Market Intelligence services; where
we provide strategic insights on what the leading players in this sector are doing. A few
examples: Two projects including Debit/ PrePaid Card Management Systems &
Internet Banking Security Systems across Top 20 Indian Banks
What is our Value Proposition?
 Revenue Models & Profitability: We focus on generating revenue & profit through IT.
A few examples include E-Commerce, Fee Based Income for Banking, Payment
Solutions, Retail Space Digitalization – each of these focus on building revenue
 Future in Focus: We focus on cutting edge technologies which are implementable
and cost effective – as that is what emerging technologies is all about. E.g. a critical
value add of Cloud is the Opex model which allows you more control over IT cost
 Strategic Insights: Unlike Global Consultants; we focus on what would work in India.
Our focus is on revenue through technology, employee adoption, consumer adoption,
project rollout plan along with firm timelines
 Complementing your IT Team: We are a partner to your IT Team as we have insights
on over 300 Product/Services vendors in India; this is also based on client interactions
with over 200 companies in India. Our vendor repository comprises of “Global”
vendors who do not even have an India Operation but may serve a critical need for
you
 Your IT Advisor: Most of our client relations span 15+ years; this is based on mutual
intellectual exchange and not on any vendor-client relationship
Cross Industry Client Experience
PERSPECTIVE
Solutions for the Chief Marketing Officer
Powering Your Brand for the Web 3.0 Age
PERSPECTIVE management consulting
Problem Statements
 History: By today, if you are not on Social Media (Facebook, Twitter, Linkedin), then
you are facing history! That’s it! Even our Ministers uses Social Media! You don’t??
 Facebook “Of course we use Facebook for advertising our latest bike model!” Wrong
Answer – Facebook is for getting bike lovers LOVE your brand Vodafone Zoozoos
has 14 Million fans v/s its owner Vodafone India having 0.6 Million Fans on Facebook
 People Hiring “For hiring people we give ads” Wrong Answer! That’s so outdated!
Virgin Group is a Top rated employer as Richard Branson has millions of fans!
 Physical Presence “In India people are used to store shopping….??? Wrong, Wrong,
Wrong! Millions of people do online shopping, with 40% sales on Mobile Devices
 Internet Abuses our company! “People keep abusing my brand on these sites, but I
have no control” Wrong! You have control with Online Reputation Management
Stages of Digital Strategy
 Stage 1 - Presence: Do you have a static website? Yes! Does its look and feel reflect your
companies image? Does it look better / worse than your competitor? Is Do you have interactive
tools like product illustrators, surveys etc. for making users stick around for maximum time?
 Stage 2 – The Digital Strategy: Defining your company’s vision, goals, opportunities and
activities in order to maximize the business benefits of digital initiatives to the organization.
Have you defined these goals; and do periodic reviews of these goals?
 Stage 3: Digital Marketing: Do you optimize SEO keywords every month? Do you do SEM/
Adwords? Is your Facebook Marketing campaign education oriented or “Product Pitch” oriented?
What are the specific Digital Campaigns planned for each quarter? Is it in-house or do we
outsource? Do you have strong analytics in place beyond Google Adwords?
 Stage 4: E-Commerce: Building a full robust e-com business plan aligned with strong technologies
for both Consumers (Mobile App) and Sales Staff. Alternately Digital Initiatives to sustain your
brand online e.g. Pharma Industry not allowed to sell medicines online; but can look at consumer
education
 Stage 5: Customer Support & Feedback: Defining robust customer support plans to ensure
customers through any channel can be satisfied for longer relationships with you, cross-sell, up-sell
and feedback to guide you for future activities of all the above stages
 Parallel Activities: How do we align BTL Campaigns with Digital Initiatives? Can we leverage BTL
to promote Digital Marketing. Can we reverse and leverage BTL for Digital Product?
Some of our Services for the CMO & CC
 Corporate Communications: The objectives of corporate communications are critical to any large
business. The Digital Strategy for CC includes working with your PR/ Image Consultant on Digital
Initiatives supporting CC e.g. profile, press of Directors, announcing new wins, social initiatives etc.
 Digital Marketing Team Buildup: Your Marketing Team has the best MBA’s and Experts –
depending on your business they have the best Marketing experience for an FMCG or an B2B
Business. However it is critical to build your Digital Marketing Team from the first hire to the 5th one.
Also it is critical to identify functions to be done in-house v/s outsourced before putting up the hiring
plan
 Software Technologies & Tools: The core competence of the your team is Marketing. Hence it is
best to leave the identification of software tools & technologies for your team to us. We will identify
the technology tools you need for every day use, its functional requirements, top vendors,
competitive analysis and most critically – negotiate on your behalf with these vendors to bring down
the software cost. A few examples: CRM, Marketing Analytics, Inbound Marketing
 Synchronizing your initiatives: We take BTL as an example: BTL can be leveraged for promoting
your new Digital Initiative e.g. if you have launched a new E-Com Mobile App; field staff can carry
hoardings at stations of the new app OR even a Tablet to demo the app to prospective consumers
 Digital Campaign: For a new product or service launch (E.g. for a Holiday Operator); who are the
influencers we reach out to, how do we spread the word online, how much revenue do we want,
hence how much is the budget we earmark for this initiative
Building Your Digital Strategy
 Nature of Business: This is the first positioning of your digital strategy. Are we a consumer brand
selling T-Shirts online, do we do B2B e.g. sell steel pipes for factories. The strategy vastly varies
depending on the type of your business
 Corporate Brand: The “Corporate” brand build up on Digital takes a different meaning from
building your brand for Consumer. Examples: Excellent coverage of your Top Management to be
seen as a Market Leader, Positive messaging from HR to attract top talent e.g. we pay good
salaries, employees enjoy our vast range of benefits, the company supports a good work/ life
culture, the company cares about society etc.
 Consumer Strategy: The first objective of Digital is to identify the consumer segment, break them
down into sub segments and align these with your products/ services. Hence if you sell a budget
and a premium hair gel; then how do you reach out with a different strategy for each. Unlike TV
Advertising which only can tell you TRP’s; Digital Marketing can tell you much more in terms of the
demographics of your consumers. Even more important; Digital is 2-Way – your consumer can
interact with your product while TV/ATL is strictly one way; non measurable and expensive
 Products & Services: This involves defining the products you want to promote/ sell online as
against selling or promoting all your products online
 Brand Ambassadors: Your existing consumers and online fans are far more effective brand
ambassadors than anyone else; how do you reach out, nurture and interact with them in a nonintrusive way? (Refer the Vodafone Zoozoos example)
Our value proposition for Digital
 Manage your digital budget: Your ad agency makes your ads. Your media buyers
manage your media budget. Similarly; you need a technology expert to manage your
digital budget. Note – Digital Divisions of Ad Agencies are basically acquisitions of
startup digital agencies
 Are we a Digital Agency: No we are not. We will be a single point Owner of your
Digital Strategy which will need multiple existing or new agencies depending on the
skills they carry. For example; on your behalf we will tie up with
 A Top E-Commerce company – whose primary skill set is web technologies for building your ecommerce portal
 A Top Internet Marketing Company – whose primary skill set is Digital Marketing
 Your Enterprise Tablet/ Mobile App for your Sales Force will require a software development
company with strong mobile platform skills, CRM expertise & knowledge of your industry
 What is the cost justification of our services: If you have a Digital Budget of INR 50
Lacs for the year for agencies, digital campaigns, adwords etc.; what is important is
you spend this 50 lacs well
 An alternate approach we offer is a Full Time Digital Consultant on a quarterly retainer
to work for your Digital Strategy
What are Internet Marketing Services
Most companies “SEO”-Optimize their site at the time of building it and leave it like that
for the next 2 years. A few others hire a full time SEO for this work. But this person can
leave anytime; hence it is best you employ “External SEO” services companies that
have a team of 5-10 SEO’s working on multiple companies including your company
 SEO – Search Engine Optimization; to ensure your site comes highest in unpaid ranks
of the consumer’s search engine
 SEM – Search Engine Marketing – The Top 2-3 “Paid Ads” on a search page which
provide links to your site
 SMM – Social Media Marketing – Either building fans or directly advertising on social
media like Facebook, Linkedin
 ORM – Online Reputation Management – for your Corporate Brand & Products
 Digital Campaigns – These are the most expensive services; a single campaign for a
quarter for your E-Com Portal can cost as high as INR 10 lacs; hence the “Campaign
Goals” is of paramount importance at the initial stage
SMM-Case Study
SMM-Case Study
SEO-Case Study Wadhwa Builders
Name of company: The Wadhwa Group
Industry: Real Estate
Website: www.thewadhwagroup.com
Performance Results
Total Visits Per Month - 13400
Enquiries Per Day – 30-35
Keywords
Google Position
Real Estate Developers
5
real estate group mumbai
3
commercial projects in BKC
3
Offices in bkc
4
real estate developer in mumbai
3
commercial property developers mumbai
1
Thank You!
Perspective Management Consulting
M: +91 76660 29701
consult@perspective.net.in