Resource and Crisis Center of
Galveston County
2012 Strategic Planning Session
Follow-Up Document
2012 Priorities and 2011 Evaluation
1
2012 Planning Session
•
Objectives of Annual Planning
1.
2.
3.
Identify 3 – 4 priorities in the areas of
“improvement” and “growth”
Identify owners (committee or task force)
Provide opportunity for committees to begin to
identify goals/actions for the year
2
2012 Planning Session
•
Assumptions
1.
2.
3.
We will continue to be in a stable operational
and financial position in 2012
However, the economy continues to be a
concern; we must be cautious in our planning
and forecasting
Actions planned for 2012 should focus on
“growth” and “improvement,” as they did in
2011
3
2012 Planning Session
•
2012 Priorities
•
•
•
•
Volunteer Recruitment
•
CASA
•
Client/Victim Services
•
Legal Dept.
•
Fund Development
Facility Planning
•
Ensure Adequate Administrative Space
•
Investigate Potential for Transitional Housing
Financial Stability and Sustainability
•
Community Outreach
•
Grow Donor Base
•
Continue Grant Pursuit
Expand Off-Island Presence
•
Programs & Services, Public Relations First
•
Then Fund Development
4
2012 Committee Structure



Marketing & Public Relations Committee
•
Patti Pena (Chair)
Angelica Hanley

Janie Marshall
Twila Lindblade

Jennifer Dunne
Samantha Coats

Shameka Alexander
Finance Committee

Mike Crowley (Chair)

Susan Gregory

Annette Sowell

Chris Roper

Bonnie Martin
Programs/Services Committee

Janie Marshall (Chair)

Bradley Cardenas (Co-Chair)

Shameka Alexander

Peggy Creed

Rose Melton



Mary Ramsell
Ian Kuecker
Fund Development Committee

Susan Gregory (Chair)

Debbie Williams (Co-Chair)

Angelica Hanley

Kay Barbour
Building/Facility Committee

Mike Crowley (Chair)
Alexander

Susan Gregory

Chris Roper

Bonnie Martin

Peggy Creed
Fund Development Committee

Susan Gregory (Chair)

Debbie Williams

Angelica Hanley

Kay Barbour

Vicky Petty

Samantha Coats
Shameka
Bradley Cardenas
Bonnie Martin
Twila Lindblade
Note:
•Executive Committee includes Chris Roper, (Pres) ; person to be named (VP) ; Debbie Williams (Sec) ; Mike
Crowley (Treas) ; and Janie Marshall (Member at large)
•VP may participate in all committees as Board Development Chair and leader of strategic planning.
5
2012 Planning Session
•
Next Steps for Strategic Committees
1.
2.
3.
Meet and refine 2012 action plans, including
due dates
Ensure appropriate membership needed to be
successful
Become familiar with reporting template and
be ready to submit each month prior to board
meeting
6
2012 Detailed Discussion
•
Transitional Housing
Requires HUD funding
•
Of 323 people in shelter, ½ could benefit from transitional housing
•
HUD requires 2 years in transitional housing, either working or in
school
•
Need overall program support
•
HUD would fund 13 beds @ $250K
•
Look at option of owning building or renting part of apt complex (we
have paid for apts in the past)
Legal Department Expansion
•
Benefit to community to be able to modify custody orders when
protective orders are in place
•
Children fall through the cracks now
•
No one in county provides these two services together
•
•
7
2012 Detailed Discussion
•
•
Resale Shops
•
Fliers
•
Staffing training
•
Potential for boutique shop with outreach office in northern county
•
Include mission statement on donor receipts
Client Training
Re-create computer lab
•
Partner with Galveston College or other school
Public Relations
•
Need updated posters, signs with pull tags (ex., at UTMB)
•
Brochures and fliers, including in Spanish, including for resale shops
Client Services
•
Need medical accompaniment volunteers (total of5)
•
Caseloads are growing, need staff back-up
•
Is UTMB a source of volunteers?
•
Retention of current staff including recognition and incentives
•
•
•
8
2012 Detailed Discussion
•
•
Outreach
•
Nursing students @ UTMB
•
Use CASA as model for volunteer retention
•
Potential for internship positions
•
Need to re-create volunteer coordinator position
•
Outreach leads to volunteers and to individual giving
Expand Presence in Northern County
•
Texas City, Dickinson, Hitchcock
•
League City covered well by Turning Point
•
Begin with Programs/Services/Outreach, then move to Fund
Development and building donor base
•
Focus on CASA in League City
•
Join Chamber of Commerce in League City & others, BBB, Rotary
Clubs, etc.
9
2012 Detailed Discussion
•
•
Space and Facilities
•
Current admin space is inadequate
•
Minimal space for private client conversations/interviews
•
Could use more beds/space in shelter
•
Need space for volunteers and interns
•
Intermediate solution to expand in current space, potentially
extending lease
CASA
•
Recruit total 30 volunteers in 2012
•
Last year, we supported 140 of the 300 children in the system
•
Need marketing in Friendswood and north
10
2012 Committee Report Template*
2012 Committee Report Template
(Name of Committee)
Statement of 2012 Committee Priorities:



Date of Report: (month/year)
Priority
Due Date
Status
(Red/Yellow/
Green/Blue)
11
* Due monthly 1 week before board meeting
Appendix
•
•
•
Review of 2011 Priorities
2011 Committee Structure
2011 Committee Plans and
Accomplishments
12
Review of 2011 Priorities
•
2011 Priorities*
1.
2.
3.
4.
Communication, Internal and External
Financial Stability and Sustainability
Facility Plan and Resolution
Continued Growth of Programs & Services
* See detailed Committee action plans.
13
2011 Committee Structure
•
Committee Structure for 2011*
1.
2.
3.
4.
5.
6.
7.
Marketing
Fund Development & Public Relations
Programs & Services
Facility Planning
Finance
Board Development
Executive Committee
* See detailed Committee action plans.
14
2011 Committee Structure



Marketing Committee
•
Patti Pena (Chair)

Janie Marshall

Jennifer Dunne

Shameka Alexander
Finance Committee

Mike Crowley (Chair)

Susan Gregory

Annette Sowell

Chris Roper

Bonnie Martin
Programs/Services Committee

Janie Marshall (Chair)

Bradley Cardenas (Co-Chair)

Shamika Alexander

Peggy Creed

Rose Melton

Ian Kuecker

Mary Ramsell

Angelica Hanley


Fund Development Committee

Susan Gregory (Chair)

Debbie Williams

Angelica Hanley

Kay Barbour
Building/Facility Committee

Mike Crowley (Chair)

Susan Gregory

Chris Roper

Bonnie Martin
Fund Development Committee

Susan Gregory (Chair)

Debbie Williams

Angelica Hanley

Kay Barbour

Vicky Petty

Samantha Coats
Note:
•Executive Committee includes Chris Roper, (Pres) Allison Lindblade, (VP) Debbie Williams, (Sec) Mike
Crowley (Treas) and Janie Marshall (Member at large)
•Allison Lindblade may participate in all committees as Board Development Chair and leader of strategic
planning.
15
2011 Committee Plans
Fund Development and Public Relations Committee
Scope of Activities:
•Identify new revenue sources and ensure financial
sustainability
•Build strong alignment between fund raising and other donor
activities (ex., Donor List)
•Align these with grant sources and information
•Build relationships in the community
•Increase resale shop revenue
•Plan and hold fund raisers
2011 Priorities:
•(See next page)
16
2011 Fund Development Committee Priorities
Work with Marketing to ensure we maximize different options of donating on RCC website to include tracking of all the donations
generated by the website
Work with Marketing to insure all options of giving are published in each Newsletter and to expand distribution to all donor lists being
currently used by the Directors and the Fund Development/PR Committee
Publicize on Website and in Newletter all local company matching programs
Research non profit Donor List software programs for cost and ease of use for possible consolidation of all donor lists into one program
Research creating "RCC Womens’ Guild“ or "Young Professionals" group expressly for fund raising events
Expand presence on Ebay or other internet sales outlets for special items donated to the Resale Shops
Research/expand Estate Sale Management and Consignment in Resale shops
Re-establish relationships with large retailers in Galveston County for donated items for the Resale shops on a regular basis
Increase revenue and attendance at "Casino for a Cause" July 30th, 2011 by additional Board member participation in solicitation of
sponsorships for the event and expansion of current Donor lists
Plan and execute new fundraiser for Spring 2012 to be held in League City;
Continue collaboration between Fund Development Committee and Angelica Hanley and Bonnie Martin as grant writers to insure we are
maximizing our requests for funds.
Request monthly recaps from Samantha Coats concerning her community visits to include group name, contact info and her comments
about future potential to assist RCC.
Research plan to set up program for local church participation in our quest for funding.
Complete
On track, no issues
Milestone/dollar commitment at
risk . Have plan to resolve
Off track. Need a plan to
resolve
17
2011 Marketing Committee Priorities
Ownership of external communication around “this is what RCC is all about”
Responsible for creating elevator speech for all staff and board members
Create plan and implement roll-out of new logo
Update website, create new brochure, update and continue newsletter
Create standard marketing plans for resale shops (ex. Newspaper coverage)
Link with Programs & Services (which owns internal communication to the board)
Ensure coverage in all parts of the county
Notes
•
Complete
On track, no issues
Milestone/dollar commitment
at risk . Have plan to resolve
Off track. Need a plan
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to resolve
2011 Programs & Services Committee Priorities
Ensure effective internal communication of programs/services between staff and
board
Be a resource to staff for continued growth of existing programs/services and for
the addition of potential new programs/services (ex., transitional housing)
Be a link with other board committees in support of programs/services
Institute training/curriculum services
Identify, purchase and install a data/case tracking system
Ensure appropriate staffing levels
Look into the possibility of transitional services/facilities
Solve the vehicle issue
Complete
On track, no issues
Milestone/dollar commitment
at risk . Have plan to resolve
Off track. Need a plan
to resolve
19
2011 Facility Planning Committee Priorities
Make and implement decisions regarding the old admin building
Make and implement decisions regarding future building (long-term
goal), including timeline for completion (ex., to lease, build, buy)
Work with Finance Committee to develop a financial plan to bring the
facility question to a resolution.
In case of a decision to demolish the old building, determine any salvage
opportunities and costs associated with demo. Develop a list, costs and plan
for demo and necessary additional associated projects IE shared wall, fence
etc. Refer to Finance Committee to review and present to Board
Notes
•
Complete
On track, no issues
Milestone/dollar commitment
at risk . Have plan to resolve
Off track. Need a plan
20
to resolve
2011 Finance Committee Priorities
Ensure financial stability through standard financial controls and processes
Provide standard financial reports to Finance Committee & Board
Determine investment strategy for investment fund (Trust Fund)
Conduct annual budgeting process, including adjustments during the
year, if necessary
Review and revise, as necessary, RCCGC accounting policies
Determine the best resolution for the Admin building and the land associated. Develop a
financial plan to bring this issue to a resolution.
Review all leases, contracts, loans, insurance policies, etc
Develop a format – and timeline -- for the annual budget process that will encompass all
revenues and expenses (operational and capital).
Complete
On track, no issues
Milestone/dollar commitment
at risk . Have plan to resolve
Off track. Need a plan
21
to resolve
2011 Board Development Committee Priorities
Recruit new board members and provide new member orientation to ensure consistent knowledge and
expectations. Identify potential board candidates based on expertise needed on the board (matrix) to achieve
strategies and mission.
Analyze diversity of present board, draft board matrix that will benefit agency’s goals and recruit accordingly.
Ensure all board members have Diversity training in 2011.
Lead strategic planning, create and submit reports detailing committee activities and accomplishments each
month, and give to the Board of Directors for the monthly board meeting.
Complete any priority actions for this committee that spring from strategic planning activities.
Conduct yearly evaluation of board performance.
Update policies and procedures and by laws as needed.
Update employee handbook as needed. Work with ED to ensure bulletin boards are available and all legal
notices are posted on them.
Revise and update hurricane preparedness plan prior to hurricane season 2011.
Identify board development/training opportunities and conduct regular training.
Complete
On track, no issues
Milestone/dollar commitment
at risk . Have plan to resolve
Off track. Need a plan
to resolve
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