Mobile Internet Ready for Global WiMAX

advertisement
Mobile WiMAX
“Mobile Internet
Ready for Global Deployment”
Dean S.K. Chang
Vice Chair, Marketing Working Group, WiMAX Forum
Director, Product Management and Strategy, Aperto Networks
dchang@apertonet.com
Copyright 2006 WiMAX Forum “WiMAX,” “WiMAX Forum,” the WiMAX Forum logo, "WiMAX Forum Certified,” and the WiMAX Forum Certified logo are trademarks of the WiMAX Forum.
All other trademarks are the properties of their respective owners.
Agenda:
• Mobile wireless Internet market demand
• Mobile Internet service requirements
• WiMAX is a cornerstone for Next-Generation of
mobile Internet services
• How the WiMAX Forum is driving the adoption of
Anytime, Anywhere Connectivity
• Operator commitments to deploy WiMAX
2
Anytime, Anywhere
The Demand is Real
3
Broadband Market
has Significant Upside
2200
thousands of subscribers
2500
Gap
2000
1500
1086
1000
250
500
0
Internet
Cell Phones
Broadband
Broadband Usage Growing Faster Than We Have Seen
in Other Emerging Technologies
Sources: Internet World Stats, Wireless Intelligence, Point Topic
4
Growth and Revenue are in
Data Services
Voice Revenues Growing at a 4.7% CAGR
Data Revenues Growing at a 30.7% CAGR
100
%
50%
0%
‘02
‘03
‘04
‘05
‘06
‘07
‘08
‘09
Smart Phones
Feature Phones
Voice Phones
Sources: IDC, Web-Feet Research
5
Service Requirements for High-Speed
Internet Success
•
•
•
•
•
•
•
Easy-to-use
Affordable
Works on variety user device form-factors
Supports multiple usage models
Deliver broadband experience similar to fixed
Supports many applications (data, voice, video) over IP
Global roaming
6
One Platform For All Internet Connectivity
IMS Services Network
Application servers
- “own” applications
- Hosted applications
Internet
IMS Signaling, Policy
and Charging
Functions
IMS OSA /
Web Services
Enterprise
Intranets
Core Network
WiFi
2G
3G
Wireline
WiMAX
7
System Requirements to Answer Demand
User/Operator Needs
System Requirements
Rich All-IP Multimedia Content
VoIP-Interactive A/V-TCP Data
Coverage/Capacity
Anytime, Indoor/Outdoor
Cellular &
Broadband
Ecosystems
Scalability
Networks, Devices, Mobility
• High Peak/Average Data Rates
• Low Latency, Jitter, Delay
• High Link Reliability, Symmetry
• Seamless Mobility
• High Link Budget
• High Spectral Efficiency
• Adaptive Channel Utilization
• Extended Battery Life
• Tiers of mobility
• Interworking
• Multiple frequencies
• Multiple channel widths
8
WiMAX is a Cornerstone For
Next-Generation of
Broadband Connectivity
9
Why WiMAX?
• Delivers wireless broadband anytime, anywhere
• Internet technology from the ground up
• One common standard delivers a global
platform for mobile Internet services
• Delivers the highest capacity and greatest
throughput at the lowest cost - OFDMA
10
Wireless Technologies are Evolving to
OFDMA
OFDMA offers better spectral efficiency –
Directly translates to higher throughput and capacity
Delivered
Throughput
OFDMA
CDMA
SPECTRUM
EFFICIENCY
LEVERAGES
BANDWIDTH
SIMPLIFIES
ADVANCED
RF
TECHNIQUES
OPTIMIZES
SPECTRUM
ALLOCATION
GSM
Early ’90s Mid-’90s Early ’00s Mid-’00s
11
WiMAX is NOT a Cellular Voice
Replacement
• WiMAX was not developed to
compete with cellular voice
market
WiMAX WILL Complement
3G Data Services
• WiMAX is a technology choice
delivering high-capacity and highthroughput data services
12
Contrasting Wi-Fi / WiMAX / Cellular
Wi-Fi
WiMAX
•
•
•
•
Fast dynamic scheduling
Contention access for bandwidth
requests only
Resource allocation exclusively by BS
– retains tight policy control by
network
Efficient for both bursty, unpredictable
traffic and voice
•
•
•
•
•
CSMA/CA
Efficient for unpredictable traffic in an
unlicensed band
Inefficient for predictable traffic (voice)
“Sharing model” designed for unlicensed
band
No control of resource allocation policy
2G/3.xG Cellular
•
•
•
Packet overlays but based on slot
based, circuit switched resource
allocation
Efficient for voice traffic
Inefficient for bursty traffic (email,
http)
WiMAX is the Optimal Solution for Mobile Internet
13
Benefits of a WiMAX All-IP Network
• Increased Revenue: rapid
roll-out of advanced
services
• Lower CAPEX and OPEX
• Higher Compatibility, Lower
Complexity
• Simplified internetworking
with other IP technologies
Internet
BS
IP Core
BS
PSTN
BS
ASP
• WiMAX fits easily into wired
and wireless ecosystem
14
WiMAX Forum is
Accelerating this Thriving
Ecosystem
Members are Key to
Worldwide Momentum
15
WiMAX Forum
Content /
Ecosystem
(28%)
Component
Suppliers
WiMAX
Forum
(17%)
• 414 Members
• Global Representation
• 28 WiMAX Forum
Certified Products
Service
Providers
System
Vendors
(33%)
(22%)
• Deliver a trusted certification process
• Develop a framework for a high performance end-to-end IP mobile network
architecture supporting all usage models
• Promote WiMAX as the leading business model to to deliver global wireless
broadband services
• WiMAX Forum contributes to foster a thriving ecosystem
16
Incredible Opportunity for
Wireless Internet Worldwide
We Have Momentum !
17
More Than 250 Operator Trials and
Deployments in 65+ countries!
* Other names and brands may be claimed as the property of others
Source: Intel, the WiMAX Forum
18
Sprint – Nextel
Internet-on-the-Go
Sprint Nextel selects WiMAX as next generation 4G technology
platform – 8/8/2006
"None of us today can envision our lives without wireless
connectivity or the Internet," explained Gary Forsee, president and
chief executive officer of Sprint Nextel. "Sprint Nextel is taking a
major step forward by linking the incredible potential of these two
cornerstones of daily communications. We'll give customers the power to
harness business information and personal entertainment easily and
inexpensively -- and in ways that they will one day wonder how they lived
without.
• Cost-per-megabit and performance advantage over 3G
• With Intel, Motorola, and Samsung
• Use 2.5 GHz spectrum in US
• Expect to cover 100 million people in 2008
19
Samsung Unveils World's First Mobile
WiMAX Handset - Jan 06’
•
•
•
•
•
•
•
•
•
Weight: 184 gms
2.8 inch QVGA (TFT LCD)
Slide away QWERTY keyboard
OS: Windows Mobile 2003
CPU: PXA 272 / 520MHz
Dual cameras – 3/1.3 megapixel
Video telephony support
DMB tuner (ability to receive
satellite TV)
TV out function to watch the videos
+ photographs on a big screen.
LAS VEGAS, Jan. 4 /PRNewswire/ -- For the first time
in the United States, Samsung demonstrates WiBro
(Korean Wireless Broadband) service on one of the
world's first Mobile WiMAX phones, the Samsung
M8000. Samsung's WiBro service demonstration is an
exciting precursor to the first commercial service in the
Korean market slated for the first half of 2006.
20
KT (Korea Telecom) WiBro Services
• Commercial Mobile WiMAX service since June 2006
• Mobile TPS (Triple Play Service)
– Communication : Fixed mobile convergence communicator
including SMS, MMS, chatting, VoIP, video conferencing
– Data : Mobile internet access
– Media : Real-time media service (VoD, MoD),
Personal media blog
21
M-Taiwan Program Taps WiMAX for Wireless
• Science and Technology Advisory Group ( (STAG) states:
• 2.50-2.69 GHz band
allocated for WiMAX
• 30K WiMAX base stations
& 3M CPEs by 2008
• 8 Million users by 2012
22
Summary and Conclusion
• Demand for wireless Internet is real and it is
here today
• WiMAX is the right technology for answering
the demand
• The WiMAX Forum is fostering a thriving
ecosystem
• Worldwide momentum
Image Courtesy of
23NASA
Thank You!
www.wimaxforum.org
24
Download