The mia A FIRST CLASS CHOICE FOR YOUR BUSINESS Who we are and what we do • The association for organisations in the meetings, conference and events sector • Created and led by the industry • With a Board and Council of elected members • Supported by a professional secretariat • Operating as a not-for-profit • Remit to share industry intelligence, best practice and raise standards • Committed to delivering education, networking and business opportunities • The creators, owners and keepers of AIM, the industry’s accreditation scheme • Delivering tangible benefits Our members 530 accredited members Representing every sector: • Hotel groups • Independent hotels • Historic venues • Educational establishments • Institutes • Sporting venues • Conference centres • Booking agents • Online lead generators • Destinations • AV suppliers AIM Features of the AIM Scheme: • Identifies quality and professionalism • Provides a third party assurance to buyers • Offers continuous improvement through a three level scheme: • AIM Entry Level • AIM Silver • AIM Gold • It’s a commitment to service excellence • All members of the mia are accredited with AIM at entry level What does AIM mean for customers? It means: doing business with venues and suppliers that care and have integrity events and meetings where commitment to service excellence is paramount hosting an event where the facilities and event spaces are fit for purpose and operated at the highest standard accountability through an ethical code of conduct knowing every element of costs in advance industry-approved contracts and terms and conditions doing business with credible, legally compliant venues and suppliers standardisation of best practice procurement boxes ticked stress free venue and supplier selection total peace of mind AIM Expert for Agents Recognition that a booking agent has: Appointed an AIM Champion Included AIM awareness training in staff induction Included AIM in RFP and enquiry processes And can: Talk knowledgably to their corporate clients about AIM Benefits of being an mia member Traditional support • Industry advice • Business support • Documents library • Lobbying Tangible benefits • Research • Accreditation • Promotional tools • Networking • Learning & development • • • • • • • • • • Monthly benchmarking Reviews rate and demand Compares regionally and nationally Compares by type and size An invaluable business planning tool Accessed through your own secure portal Free of charge to participating venue members Free of charge report each quarter provided to suppliers £600 per annum to non participating venue members £1200 per annum to non members – participation essential Educational events • Workshops and training - Enhancing your brand - Venue contracts workshop - Show rounds to conversions - Selling the wedding dream • Seminars with guest speakers - Social media - AIM Expert for venues - Smarter procurement Peer group networking Business breakfast masterclasses covering topics such as: - Industry research - Social media - Branding Leaders lunches with guest speakers - Strategic thinkers - Financial gurus - Futurists Annual events miaHub • Dozens of ‘dip in’ workshops • Networking with peers and customers. miaList • The event of the year • Recognising excellence in individuals and teams Events with extra opportunities Agent Connect Days • Relaxed networking with booking agents • Relationship building • Informative and fun Agent Hosted Dinners • Business dinners with a purpose • Networking with agents • Learn about your customers • An evening of opportunity Exhibitions Live marketing and stand sharing opportunities at national events including: • International Confex • The Meetings Show UK • Office* Exhibitions – Confex Offer As an MIA member achieve a 15% discount at Confex 2016 Terms: • To receive the discount you must clearly display the AIM brand on your stand. • The discount will be applied retrospectively for exhibitors already booked at rate card price. Discount on a stand priced at £5000 =£750 Average price of MIA membership £650! Promotional tools – AIM website A resource for buyers which includes: • Detailed venue search powered by VenueDirectory.com • Featured venues • Banner advertising • Special offers and news • Jobs in events Promotional tools -Eshots Opportunities to send emarketing material to the mia database of >5000 corporate, agency and government buyers PR opportunities Regular articles and features in relevant press reaching - Executive PA’s - Professional trainers - Professional conference and event organisers - Government buyers Directory of accredited members in two formats - Digital - DL pocket size exhibition give away Social media Members website The place to go for all of your membership information including: Events calendar Documents Library Association news Industry news AIM updates Marketing opportunities Members newsletter Monthly newsletter ‘Meeting Minutes’ delivered to your desk: • Updates • Industry news • Industry Campaigns • Exhibition news • People news • Jobs news For more information on membership benefits available telephone 0845 230 550 and speak to any of the mia team.