Liezel Huber (SA)
2005 Wimbledon
Ladies Doubles
Champion
Wesley Moodie (SA)
2005 Wimbledon
Men’s Doubles
Champion
South African Tennis Association
Presentation To The
Portfolio Committee on Sport and
Recreation
August 2005
Cape Town
The South African Tennis Association is the
national tennis authority established in terms of
a constitution. The Association is a registered
Section 21 Company with Articles of Association.
The Association is made up of some fifteen (15)
provincial associations, with 2 members from
each province making up the Council. The
Council elects members to the Board, who are
accountable to the Council, but who have full
executive and fiduciary responsibilities in terms
of the Constitution.
The South African Government, through
SRSA, the Sports Commission and the
National Lotteries Board, have been very
supportive in recent times, but it is clear to
all concerned that the game cannot survive,
let alone grow, without substantial funding,
which will allow for growth in development
and junior/ school/ club programmes, as
well as efficient administration at all levels.
•
3
President Thabo Mbeki, in his address at a
Sponsors of Sport dinner said, “The legacies of
apartheid and the social divisions it generated
has meant and still means that the ongoing
transformation of our country’s sport is not an
easy one. Divisions along the lines of race,
class and gender, entrenched under the
apartheid system, will take time to be ironed
out.” The President went further to say that,
“We must continue to focus on infrastructure,
building programmes in underdeveloped
areas…
4
…Sports disciplines that have been sidelined and
given Cinderella status must be brought in from
the cold and receive sponsorship....For this is a
crucial step towards nation building, that is
necessary for our moving forward as a
people.”
According to the former South African Sports
Commission, a survey done in 2000 revealed that
sport and recreation contributed some 2%, in
1997, towards the GDP of the country and
provided well over 50 000 jobs.
5
Mr. Mbeki added, “The continuous raising of
the profile of sport, particularly amongst
decision makers both in the country and
internationally, through communicating key
and strategic sporting related plans,
programmes, sponsorships and
achievements, is paramount for ensuring
that sport continues to play its rightful
developmental role in the country’’. Currently
tennis is seen as one of the Cinderella sports.
6
Youngsters being addressed by Davis cup squad
[PMG note pictures not include]
Coach Joshua Nkachela, with his assistant and a few
youngsters at our development programme in
Zwelitsha
[PMG note pictures not include]
The most recent statistics still place
tennis at No. 6 in South African adult
participation, out of more than 80
sporting codes and 5th in the junior
circles.
According to the BMI report, nearly 1.2
million adults play either socially or on a
competitive basis. …….
The development of the game in the PDI
areas is, understandably, foremost in
SATA’s plans and is essential in
revitalizing the game in our country.
9
At tournament level, the number of
entries of PDI youngsters is poor,
due to transport and affordability.
Provincial structures are unable to
assist due to cash flow restraints.
This has, unfortunately, left SATA with
an unacceptable participation rate of
6% from the PDI communities, in
SATA’s national and regional
tournaments.
10
The schools from PDI areas also do not
participate in the suburban school
leagues, because of transport and
affordability restrictions.
Teachers often do not have their own
vehicles and public transport becomes
expensive.
The emphasis must be on mass
participation, with the exceptionally
talented individuals identified at an early
age and developed into international stars.
……..
……..
11
More players = Better players
SATA Organogram
General Council
SATA Board
Bol, Bdr, EP, FS, GC, GE, GN, Griq, KZN, Limp, Mpum, NW, SWD, Tkei, WP
Development
12
Juniors and
Schools/ squads
Tournaments
Seniors
Veterans
Coaching
Officiating
SATA Board Members
J. Koorts - President
J. Letuka - Vice President
I. Smith
- C.E.O
H. Adams
H. Bassingthwaighte
C. Beukes
M. De Jongh
K. Jacobs
D. Vincent
B. Zondi
13
TENNIS AS A PARTICIPATION SPORT
Tennis Participants by
Population Group [2004]
# of Adult # of Junior
Participants Participants
Total
Participants
©Copyright_ BMI-Sport Info
Black
White
Coloured
Asian
TOTAL
308,000
320,000
42,000
35,000
705,000
235,200
114,700
87,100
30,300
467,300
Adult Tennis Participants According to
Population Group
45%
6%
44%
5%
BLACKS
©Co pyright_ B M I-Spo rt Info
14
WHITES
COLOUREDS
INDIANS
543,200
434,700
129,100
65,300
1,172,300
LEVEL OF PARTICIPATION
Tennis By Level of Participation
30%
64%
6%
SERIOUS
OTHER CLUB
CASUAL
©Co pyright_ B M I-Spo rt Info
• To the Department of Sport, codes must be able to justify the number of
participants formally registered with that code. (Financial contributions
are at stake).
• This represents a major problem to many codes, as often very few club
members are formally licensed.
• The same applies to a sport like tennis, which has one of the highest
social components of all sports.
• While Tennis itself presents a formal licensed figure of about 15 000 to
the Dept, the real figure for people playing at clubs is much higher. BMI
Adult Sporttrack has it at about 300 000 players, and this has been
consistently confirmed by our year on year samples.
15
SUMMARY OF TENNIS PARTICIPATION
• Tennis is a sport truly representative of all population groups, for both
adult [44% black, 45% white] participants as well as junior [50% black,
25% white, 19% coloured] participants.
• There is also a nice spread amongst all age groups, with however a
slight youth bias [64% of adult participants aged 18-34 years]. Amongst
all participants, 40% are juniors aged between 13-18 years.
• Biased towards the higher LSM groups with approximately 60% of all
adult participants falling within LSM 7-10.
• Well representative of both genders with a small female bias amongst
adults [55%]. Amongst juniors, the female bias rises to 59%.
• Tennis is the sixth most popular sport participated in amongst all adults
and ranks 5th amongst juniors.
• Tennis ranks third overall amongst women and seventh overall amongst
men.
• Amongst juniors aged 13-18, tennis ranks 5th overall in terms of the
most participated-in sports at school
16
TENNIS AS A SPECTATOR SPORT
POPULATION GROUP 2004
Copyright_ BMI-Sport Info
Black
White
Coloured
Asian
Total Tennis Spectators
Spectator Numbers for Tennis
ADULTS
JUNIORS
TOTAL
3,036,000
1,497,100
4,533,100
1,784,000
166,500
1,950,500
925,000
156,300
1,081,300
293,000
54,200
347,200
6,038,000
1,874,100
7,912,100
• Consistently one of the top ten most popular adult and junior spectator
sports amongst all population groups.
• Very representative of all adult population groups with 50% Black, 25%
White and the balance of 25% distributed amongst the Coloured and
Asian markets.
• Overall amongst adults, tennis ranks 6th [4th amongst whites and 6th
amongst blacks]. Amongst juniors tennis ranks 5th overall
• Slight female bias [55%] amongst adult spectators
17
TENNIS SPECTATORS BY LSM PROFILE
LSM Analysis of Tennis Spectators
37%
22%
15%
LSM 1-4
LSM 5-6
26%
LSM 7-8
LSM 9-10
©Co pyright_ B M I-Spo rt Info
•
Nice distribution amongst all LSM groups with more than 50%
falling within the LSM 1-6 bracket, but only 15% within LSM 1-4.
•
Given that more than 99% of the total 2003 Televised coverage of
tennis was aired on DSTV/ SuperSport, continued growth
amongst the PDI market will become an ongoing challenge
•
Note: In 2003 there was only approximately 8 hours of coverage
on SABC & eTV combined. (i.e.; AR’s therefore become fairly
meaningless).
18
Development Programmes in South Africa
Funded through SRSA until March 2005
Eersterivier
Zwelitsha
Mdantsane
Atteridgeville
Soweto
Adams Mission
Kgotsong
Mmabatho
Oudtshoorn
Lebowa-Kgomo
Mitchells Plein
19
-
Boland
Border
Border
Gauteng North
Gauteng Central
KZN
Free State
North West
SWD
Limpopo
W. Prov.
A Development clinic with our Davis Cup squad
Mamelodi
[PMG note pictures not include]
The South African Tennis Development
Programme, in the PDI areas, is currently
funded by revenue from SRSA. It is
extremely difficult to find corporate
sponsorship for this facet of tennis and
growth is therefore hampered. We have
programmes in the above listed areas, but
the sustainability is not secure, as we
cannot pay the coaches that give of their
time to coach these youngsters.
21
In the suburban areas, coaches are
able to earn a living from coaching,
whereas in the PDI areas, the
communities are unable to afford
these payments. Each day, trained
PDI coaches conduct clinics in these
areas, with the promising talented
players moving on to provincial
squads.
22
Unfortunately, unlike many other
sports, tennis is an individual
sport that requires personal
attention to each player.
We appeal to the government to
kindly assist with additional
funding, which will enable SATA to
take the game to many other
parts of the country on a
sustainable basis.
23
SATA and Provincial Board Representivity Targets
S.A.T.A.
BOLAND
BORDER
E.PROV
FREE STATE
GAUT. CENT
GAUT. EAST
GAUT. NORTH
GRIQUAS
KZN
LIMPOPO
MPUMAL.
NORTH WEST
S.W.D.
TRANSKEI
W.PROV
25
2004
50%
50
15
20
26
20
50
10
25
50
60
30
50
20
100
50
2005
50%
50
40
0
26
45
50
30
30
63
60
30
50
20
100
50
2006
50%
50
50
30
35
50
50
50
40
50
50
40
50
30
50
50
2007
50%
50
50
50
50
50
50
50
50
50
50
50
50
50
50
50
• PDI - Junior Squads and touring teams
2004
2005
138 / 1493
165 / 2112
2006
•
Participation in tournaments
•
Junior Inter provincial
25%
25%
33%
•
Europe
30%
40%
50%
•
England
30%
40%
50%
•
Africa Jnr Champs/ ITF regional circuits
14%
33%
40%
•
SRSA National Development clinics
500
•
High Performance Centre Univ. PTA
0
26
220 / 2200
1000
1400
50%
50%
Current Events/ Programmes
•
National Development Programme and Clinics
•
Men's and ladies ITF futures Tournament, in SA, at the end of
each year
•
Wheelchair tennis programme with sponsorship from ACSA.
•
Fed Cup Team Home and Away Ties
•
Davis Cup Team Home and Away ties
•
SATA Senior Interprovincial Championships
•
SATA Senior National Ranking Tournaments
•
Junior Tournaments incl. IPT, Super 7’s and Nationals
•
Junior Squads touring abroad
•
Broadcast Rights to International Tennis
•
Highly qualified Tennis Coaches in South Africa
•
High Performance centre at University of Pretoria, with plans
for regional academies
2005 highlights
•
•
•
•
•
2005 Wimbledon Men’s and Ladies Doubles Champions
2005 Africa Junior Champions
5th in Euro Africa Group Ladies Fed Cup tournament
Narrowly lost to Germany in Men’s Davis Cup Tie
8 very talented youngsters at SATA National academy, of
which 4 are from PDI communities.
• Revival of Arthur Ashe Stadium, Soweto
[PMG note pictures not include]
29
• SATA lacks funds to enable it to really produce stars for the
future. Most major corporates in South Africa are already
aligned to the big sports, viz. Soccer, Rugby, Cricket. It is an
ongoing struggle to get sponsors to partner the lesser
sporting codes.
• At grassroots and junior level, we urge the government and
National Lotteries Board to largely assist the lesser funded
sports, to enable them to catapult the careers of the juniors,
from a larger and far stronger entry level base. Once they are
equipped with the necessary coaching etc. they will be able
to compete on the international circuits. One only has to look
at the government funding policies of countries like
Australia, Argentina and Spain, to witness what government
funding has meant to their sports.
[PMG note pictures not include]
30
Help us to let them Play
[PMG note pictures not include]
Public Interest in Tennis
Tennis has a total interest of 5.6
Million South African television
viewers.
Ranks 5th and 6th respectively for
overall junior and adult spectators
and TV viewership.
Growth in 2004 on 2003 was positive
across the board, increase of 1.5
million spectators.
Copyright_BMI_Sport info
Market
Status of Tennis in SA- BMI 2004 Survey
Recent BMI statistics show tennis to be
rated 5th in adult participation
(800 000 players)
Amongst the junior market, tennis ranks
7th or better amongst all population
groups, and 5th overall.
Copyright_BMI_Sport info
•
[PMG note pictures not include]