NIKE BRAND MARKETING PLAN
PRODUCTS
Clothes
 Hoodies, sweatpants, polo style shirts, hats, socks!
Shoes
 Basketball, football, tennis, wrestling, golf style shoes!
Personal Accessories
 Watches, headbands, bracelets, shoe strings, Necklaces!
Golf Gear
 Golf clubs, golf gloves, golf shoes, golf balls!
Athletic Gear
 Basketballs, footballs, golf balls, and other sport materials!
MEANS OF ADVERTISING
Slogans
 Just Do It!
Promotions
 Buy one get one half off!
Television commercials
 Youth athletic programs wearing Nike Material!
Blogs
 Tumbler!
Social Networking
 Facebook, Twitter, MySpace!
Celebrity Advertising
 Sports Celebrities, Worldwide Models!
FOREIGN PRODUCTION
Finding product market in other countries.
 Creating Nike Factories Worldwide, Seeking Foreign Employment, Worldwide
Advertising!
Locate target market
 Adults ages (40-90)
 Young adults ages (20-39)
 Teenagers ages (13-19)
 Children ages (1-12)
DISTRIBUTION
Nike’s internally developed Warehouse Management System (WMS) directs
all activities either through terminals or through light-weight radio
frequency units carried by operators, some of which are voice activated
allowing the operator to talk directly to the system.
High-tech sorting equipment will make it easy to fulfill customer orders,
especially large orders requiring multiple products in the same shipping
carton, efficiently and accurately.
Nine kilometers of conveyor belts connect every functional area of the
facility so products can easily flow through the different processes
INFORMATION MANAGEMENT
Management Strategies
Taking Yearly intake after subtracting
expenses and using profit to increase business
Such as opening new stores and creating more
Jobs.
Providing competitive advantage to
take in more revenue then competing companies.
Supporting improved decision-making, for example, project prioritization, selection of
appropriate data warehouse and business intelligence technology, and identification of
relevant skills and resources
Identifying the right organizational structures and governance processes needed to
facilitate effective information management
ANNUAL PRICE RANGING
 Youth Prices Range
o
Shoes ($10-$30)
o
Clothes ($15-$35)
o
Accessories ($1-$20)
 Young Adult Pricing
o
Shoes ($30-$70)
o
Clothes ($10-$60)
o
Accessories ($10-$50)
 Adult Pricing
o
Shoes ($40-$400)
o
Clothes ($15-$120)
o
Accessories ($15-$60)
NIKE CATALOG