Welcome everyone!
Our presentation today is: Getting the word out about #ALW2015
Presenter: Adam Sawell
Session time: 1.00 pm AEDT (Eastern Daylight Savings Time)
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Getting the word out about Adult Learners’
Week
2015 Webinar Series
In Today’s Webinar We Will
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Look at the opportunity presented by Adult Learners’ Week for your organisation
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Look at different ways to engage with your local community
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Look at approaches to take with local media and how to go about it
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Look at social media engagement in and around Adult Learners’ Week
The intention is to inspire you and show you what is possible!
Adult Learners’ Week – The Opportunity
Adult Learners’ Week ‘big picture’ opportunities:
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Provides you with an opportunity to talk about your ‘core business’ – adult education
Gives people (particularly the media) a reason to listen to you
Presented in the right way it makes adult education newsworthy
It presents you with an opportunity to develop ongoing relationships, be they with local
media, local community organisations or individuals
What resources will I need?
• Time & enthusiasm, but surprisingly little money
• Support materials to make your job easier
• Advice and guidance
What Do You Want To Achieve?
Engagement, specifically engagement with your community
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Raise awareness of your centre and the adult education opportunities it offers
Tell your story – who you are, what you do, even why you do it
Position adult learning, and the role your centre or organisation plays in adult learning, as an
important part of your local community
Importantly, WHY do you want to do it?
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Show the thousands of opportunities available for everyone to learn something new
Begin the process of establishing ongoing relationships with other community groups, local
media, the local MP…
Re-establish contact with former students / learners
Develop new revenue streams?
Unlocking learning. Lifelong learning for everyone
Some Community Engagement Ideas
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Take your centre out into the community during Adult Learners’ Week – but think about it…
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Bring the community into your centre during Adult Learners’ Week
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Get local people – your people – to tell your story
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Engage with local traders
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Community radio – not to be under estimated – www.cbaa.org.au
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Plug into the local online community
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Utilise your local MP for something good!
Approaching Your Local Media
Where do I start?
http://www.ourcommunity.com.au/marketing/marketing_article.jsp?articleId=1423
What will work with local media – the story angle…
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Human interest – adult education can change lives…do you have an example of this?
Open day type event with an informed speaker or local celebrity
Our local community’s best kept secret…
New courses or prospectus launched during Adult Learners’ Week
Celebrating an anniversary or special event during Adult Learners’ Week
Creating your own news story
20th anniversary of Adult Learners’ Week!
Who What Where When How Why
Putting Together A News Release
A news release template is available on the Adult Learners’ Week website
What you need to do:
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Insert your details into the headline and adapt the headline to your story
Ensure your news or event information is included in the first couple of paragraphs
Try and include a case study – the human angle – story and quote
Include your website, social media, email details
Include contact details for media to follow up
Get someone else to read it
Get on the phone!
http://www.adultlearnersweek.org
Social Media and Adult Learners’ Week
Adult Learners’ Week resources available to you - easy content for you to share accessible via the
Adult Learners’ Week website:
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Facebook page
Twitter account
YouTube channel
Pinterest board
Social media competition ‘I am #unlockinglearning…’
The basics:
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#unlockinglearning and #ALW2015
Combine your own content and share other people’s content – conversation
Don’t be afraid to have an opinion!
Social Media Content Ideas
You are looking to engage with people, make them think, make them smile…
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Don’t forget the theme – Unlocking Learning. Lifelong learning for everyone
Shared content
Pictures with quotes get shared!
Behind the scenes…
Statistics
Make it local, make it personal – student stories
Feature your traditional media content
Also cover the big picture
List your events on the Adult Learners’ Week event finder
Five Things To Do…
We’ve covered a lot in a short space of time!
1. Access the resources toolkit on the Adult Learner’s Week website
2. Develop a short list of media and social media story ideas
3. Decide who you want to reach out to
4. Explore the Adult Learners’ Week social media platforms
5. Refine your own social media platforms – who you follow, who your message reaches
Until Tomorrow!
Thank you for taking part and we hope that this session will
help you tell your story over the next few weeks!
How to run a successful Adult Learners’ Week event
Wednesday 12 August, 1pm
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Showcasing your organisation, offering and people during Adult Learners’ Week