What makes an effective campaign ad?
Emotion
Persuasion
Truth
Style
Three top entities that make campaign ads:
Candidates
Super Pac
Political Party
Red State
Blue State
Democrat State
Republican State
What early 1900s movement fought the political bosses making all the decisions regarding the
nomination process?
Progressive
What type of proposal has been introduced by Senator Sanders from Vermont to end Super
PACs?
Constitutional Amendment
Corporations = ?
People
Money = ?
Speech
Tea Partiers and Occupiers are both angry about the?
Economy
“99 Percent”
Income gap between the super rich and rest of the country
“TEA”
Taxed enough already
1992
Town Hall Presidential debate to allow citizen questioners
Three things to consider when watching a DEBATE:
Watch more than one debate
Identify the images that candidates try to create for themselves
Watch with others
History of “Left” and “Right”
Seating arrangements – French Revolution
Process – learning -beliefs and attitudes of government
Political Socialization
First State to hold Caucus each year
Iowa
Ohio – Nomination Process
Primary
Preference Group Process – Caucus – Party?
Democrats
Viability Factor Process – Caucus – Party?
Democrats
Secret Vote Process – Caucus – Party?
Republican
Blue Dog Coalition
Part of the Democratic Party – Moderate – Fiscal Conservative
Tea Party
Caucus group in House/Senate - reduced government spending – instrumental in change of
philosophy of Republican Party – 2010 Elections
Liberal
Conservative
Believe in government action to achieve equal opportunity and equality for all. It is the duty of
the government to alleviate social ills and to protect civil liberties and individual and human
rights. Believe the role of the government should be to guarantee that no one is in need - policies
generally emphasize the need for the government to solve problems.
Believe in personal responsibility, limited government, free markets, individual liberty,
traditional American values and a strong national defense. Believe the role of government should
be to provide people the freedom necessary to pursue their own goals - policies generally
emphasize empowerment of the individual to solve problems.
Human life begins at conception. Abortion is the murder of a human being. An unborn baby, as a
living human being, has separate rights from those of the mother.
Oppose taxpayer-funded abortion. Taxpayer dollars should not be used for the government to
provide abortions. Support legislation to prohibit partial birth abortions, called the "Partial Birth
Abortion* Ban"
The death penalty should be abolished. It is inhumane and is ‘cruel and unusual‘punishment.
Imprisonment is the appropriate punishment for murder. Every execution risks killing an
innocent person.
The free market system, competitive capitalism, and private enterprise create the greatest
opportunity and the highest standard of living for all. Free markets produce more economic
growth, more jobs and higher standards of living than those systems burdened by excessive
government regulation
Oil is a depleting resource. Other sources of energy must be explored. The government must
produce a national plan for all energy resources and subsidize (partially pay for) alternative
energy research and production. Support increased exploration of alternative energy sources such
as wind and solar power. Support government control of gas and electric industries
The Second Amendment gives citizens the right to keep and bear arms. Individuals have the right
to defend themselves. There are too many gun control laws-- additional laws will not lower gun
crime rates. What is needed is enforcement of current laws.
Gun control laws do not prevent criminals from obtaining guns. More guns in the hands of lawabiding citizens mean less crime.
Support legal immigration only. Oppose amnesty for those who enter the U.S. illegally (illegal
immigrants). Those who break the law by entering the U.S. illegally do not have the same rights
as those who obey the law and enter legally. The borders should be secured before addressing the
problem of the illegal immigrants currently in the country. The Federal Government should
secure the borders and enforce current immigration law.
Support the separation of church and state. The Bill of Rights implies a separation of church and
state. Religious expression has no place in government. The two should be completely separate.
Government should not support religious expression in any way. All reference to God in public
and government spaces should be removed (eg., the Ten Commandments should not be
displayed in Federal buildings). Religious expression has no place in government.
Winner Take All Method
Candidate receives all DELEGATES in State
Proportional Method
Candidates receive DELEGATES based on percentage of votes in State
Primaries and Caucuses
Systems to narrow down candidates within the POLITICAL PARTIES
PAC
Limited Contribution Limits and Spending
Super PAC
May raise and spend unlimited sums of money for the sole purpose of making independent
expenditures to support or oppose political candidates.
2010 Citizens United vs. FEC and Speech Now vs. FEC
Super PAC – beginnings – result of
FEC
Responsible for election laws and campaign financing at FEDERAL LEVEL
Watchdog Organization tracking campaign finances of candidates
Members of Congress - use to provide federal funding to companies, projects, groups and
organizations, often in their district.
EARMARKS
POLITICAL WAR CHEST
Accumulation of money – Need to run a campaign
Republican Party
1854
Democratic Party
1828
Thomas Nast
Political/Editorial Cartoonist – credited for linking the two symbols to parties
“Jackass”
Andrew Jackson
Personal/Social Issues – Limited Government
Personal/Social Issues – More Government
Economic Issues – Limited Government
Economic Issues – More Government
Political Spectrum
Political Attitudes toward the Role Of Government in Personal/Social and Economic Issues