| Basel
Discovering Windows Azure
Mobile Services and Media
Services
Ken Casada
kcasada@microsoft.com
Windows Azure Mobile Services
40’
Windows Azure Media Services
20’
Agenda
What is Windows Azure Mobile Services?
Framework: create backend services
Built with Node.js, based on Windows Azure Websites
Target group: mobile apps
Create Windows Store, WP, iOS, Android and HTML/JS apps super-fast
Need one common backend to store and exchange data
How you need to think about it?
Need backend services for your apps…and your apps only
Not a replacement for Websites or cloud services which offer higher level of control
Mobile Services App Architecture
SDKs
REST API
Node.js
Your Scripts (insert / update / delete / read)
| Basel
DEMO
Working with data within a script
Request (parameter of insert/update/del/read .js scripts)
Execute the default operation
Query (parameter of read.js script)
Contains all information for filtering, paging, sorting
Can be edited to add custom query logic
Table/s
CRUD operations + query
MSSQL
Direct SQL Statements
Script Sample available here: http://www.windowsazure.com/en-us/develop/mobile/
Server script reference: http://msdn.microsoft.com/en-us/library/windowsazure/jj554226.aspx
Server Script example how tos: http://msdn.microsoft.com/en-us/library/windowsazure/jj591477.aspx
A couple of preview features
Scheduler
Execute scripts on a Schedule (by minutes / hours /months...)
Execute scripts on Demand
(ex: schedule sending push notifications for a given time of the day)
Scale
Scale out instance count / scale up VM size / scale up SQL DB
| Basel
(DEMO)
Adding Push Notification using VS2013
Authentication support in Mobile Services
Out of the box (tutorial available here):
Microsoft Account, Facebook, Twitter, Google
 Register your app with an identity provider
 Restrict permissions to authenticated users
 Add authentication to the app
Customer authentication
Josh Twist: http://www.thejoyofcode.com/Exploring_custom_identity_in_Mobile_Services_Day_12_.aspx
Josh Twist Tip: (caching user’s identity)
| Basel
Azure Media Services
Challenges
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Infrastructure costs
Managing costs
Monetizing contents
Digital Rights Management
Security
What Do We Mean by Media Services?
Ingestion
Encoding
Format
Content
Conversion Protection
On-Demand
Streaming
Live Streaming: today in private preview (early adopters program)
Analytics: will be rolled out as they become available
Live
Streaming
Analytics
Advertising
Using Media Services for ....
Delivering training video to the employees of your
company
Streaming video content for your web site
Streaming video on demand premium content
Streaming live video for big events (ex: London
Olympics games)
Azure Media Services for developers
Controlling Media Services
Building a custom media app workflow that can automatically upload, encode and deliver videos.
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REST API for all platforms  http://msdn.microsoft.com/en-us/library/windowsazure/hh973618.aspx
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.NET SDK  http://msdn.microsoft.com/en-us/library/windowsazure/hh973613.aspx
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Java SDK  https://github.com/windowsazure/azure-sdk-for-java - Windows/Mac/Linux
Developing Azure Media Services client
Building client applications that can consume streaming media from Media Services
(Windows 8/WP/iOS/xBox/Flash Player/SL/Android/ Embedded devices – Connected TV, IPTV)
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Client SDK's and player frameworks
Docu: http://msdn.microsoft.com/en-us/library/windowsazure/dn223283.aspx
Windows Azure Media Services MSDN documentation
http://msdn.microsoft.com/en-us/library/windowsazure/hh973629.aspx
What Do We Mean by Media Services?
Ingestion
Encoding
Format
Content
Conversion Protection
On-Demand
Streaming
Live Streaming: today in private preview (early adopters program)
Analytics: will be rolled out as they become available
Live
Streaming
Analytics
Advertising
| Basel
DEMO
Pricing and SLA
Encoding
Service
Free Trial
(3mths)
Shared
Reserved
Encoding
Price
Free
(100GB limit)
$1.99 Per GB
$1.99 Per GB +
$99 per month/RU
Encoding
SLA
NA
Streaming
Service
Streaming
Price
Streaming
SLA
Availability = 99.9%
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Measured as REST API availability
No guarantee on wait time between
tasks
Availability = 99.9%
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Measured as REST API availability
Media tasks running concurrently =
Number of reserved units
Free Trial
(3mths)
Shared
Reserved
Free
(100GB limit)
Standard Egress Rates
Standard egress rates +
$199 per month
NA
Availability = NA
Availability = 99.9%
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No bandwidth guarantee
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Measured as server availability based on
response time
Peak bandwidth of 200 Mbps per
Reserved Unit allocated for Origin
Windows Azure Media Services Pricing Details
New Feature - Dynamic packaging
Allows you to re-use your encoded content and bring it to various streaming formats without repackaging the content.
Traditional Encode and Package
HLS
Encode
Video sources
Multi-bitrates Mp4
Dynamic Packaging
Smooth
Streaming
Origin Server
Origin Server
Encode
Dynamic
Packaging
HLS
Smooth
Streaming
Video sources
Multi-bitrates Mp4
DASH
Input format: Mp4 or Smooth Streaming
Output format: Smooth Streaming , Http-Live-Streaming v4, MPEG-DASH
You need to have at least 1 reserved streaming unit to enable dynamic packaging!
DEMO: Channel 9 video
What is MPEG-DASH?
Currently there are three major vendor-centric streaming formats (all takes
H.264 as input)
Smooth Streaming
Http Live Streaming
Http Dynamic Streaming
Dynamic Adaptive Streaming over HTTP (DASH) also called MPEG-DASH
international standard (ISO/IEC 23009-1)
More...
How am I going to get 5 Terabytes of media up to
the cloud?
http://blog-ndrouin.azurewebsites.net/?p=561
Additional resources
http://www.windowsazure.com/en-us/services/media-services/