TEXT QUESTION
• In 10 words or less, what do you think constitutes a healthy relationship?
• Text: 32491 and your answer to 37607
• EX: 32491 Lots of sex!
INTRODUCTIONS
• Elisabeth Nails
Assistant Director
Art & Global Health Center at UCLA
• Erin Manalo
MPH Candidate
UCLA Fielding School of Public Health
THE [WHAT] WE WANT
• The [WHAT] We Want is not your ordinary sex ed video
and facilitation guide – it is a four-episode mini soap opera
created by and for UCLA students, in collaboration with
PCI Media Impact and the UCLA Art & Global Health
Center.
• Based on students’ own experiences in college, and on
research readily available on the topics of sexual assault
and consent, the product is designed to engage students
in conversations about urgent sexual health issues on
campus.
THE [FUN] WE WANT
EPISODE 1
ENTERTAINMENT EDUCATION
• Audience can safely and collectively discuss
sensitive issues by talking about fictional
characters
• Based on Social Cognitive Theory (Bandura)
• E-E uses characters to model consequences
Pervasive
Popular
Passionate
Personal
Participatory
Persuasive
of behavior to
• promote socially-desirable behaviors
• dissuade socially-undesirable behaviors
Practical
Profitable
Proven
effective
(Piotrow et al., 1997)
5 ELEMENTS FOR SUCCESSFUL E-E
Creativity
Technical
Knowledge
Cultural
Sensitivity
Intervention
Context
Time and
Patience
(Singhal & Rogers, 2004)
STEPS
Values grid
Character
type
development
Character
creation
Character
map
Storylines by
character
Create
treatment
VALUES GRID
OPEN & RESPECTFUL DIALOGUE
EDUCATIONAL ISSUE
NEGATIVE VALUES
POSITIVE VALUES
What we want to change Negative characters of the drama
Positive characters of the drama
The ways we learn about
sex (institutions and
media) are set up to
inhibit the conversation.
Practice: Open conversations of what you
physically & emotionally want out of the
act, continuing dialogue throughout sex
Practice: Slut shaming
Attitude: Close minded
Knowledge: Misinformation about
facts around sex
Attitude: Sex positivity
Knowledge: Accurate information about
safe sex practices
THE [TALK] WE WANT
EPISODE 2
THE [RESPECT] WE WANT
EPISODE 3
DISCUSSION DEMO
THE [CHANGE] WE WANT
EPISODE 4
STUDENT FEEDBACK
SOAP OPERAS FOR
SOCIAL CHANGE
STUDENTS
“I am 21 and I never had the proper sex
ed. The readings from this class taught me
so freaking much about STD's and safety
that I didn't know!!”
“Instead of being a nurse I'm positive that
I want to stay in the realm of edutainment
and teach through art activism.”
“Participating in this course allowed me to obtain hands on
experience. It was literally what we do in our core program
planning and evaluation classes - but not abstract: it was
real time, with real people, real limitations, budgets, and
deadlines. Soap Operas for Social Change was probably the
best course I took while at UCLA. This doesn't even begin
to cover the knowledge and personal growth that a project
like this forces you to take in and explore. When you are
working with such a beautiful group of people dedicated to
social change, exploring, and eliminating the "status quo"
for the good of a community, you learn things that a
classroom cannot teach you.”
--Brittnie Bloom, MPH ‘14
Program Manager, San Diego State University
FRESHMEN SCREENING OUTCOMES
Most students…
Really enjoyed the videos (n = 53, 86.9%)
Think friends/other students would benefit from an event like this (n =52 , 85.2%)
Learned something valuable from the event (n = 51, 83.6%)
Feel comfortable talking about these topics with friends / fellow students (n = 44, 72.1%)
FRESHMEN SCREENING OUTCOMES
Mutual Consent
Tonight, I • the vagaries of consent, and
learned…
agendas behind others'
actions.
In the
future, I
plan to…
• become a more aware
bystander by recognizing
situations where one person
feels uncomfortable.
• make sure intoxicated girls
are safe and to take care of
my friends.
Holistically Healthy Sex
Open & Respectful Dialogue
• how to put on a condom...
in great detail.
• that it's really, really
important to value myself.
• the importance of consent
and the importance of
talking to your partner.
• how to act like Nolan.
• get tested for STIs.
• talk about consent with
• go visit the awesome Dr. in
residents so we can end
Ashe Student Health
sexual assaults.
Center.
• discuss these issues with
• utilize the resources
friends.
offered by the center.
LESSONS LEARNED
• Facilitation guide: less is more
• Stakeholder engagement: Ashe Center PSA
• Strategies for dissemination
• National collaboration
HOW TO GET THE [WHAT] YOU WANT
Contact
Screenings
Social Media
• Elisabeth Nails, e.nails@arts.ucla.edu
• www.artglobalhealth.org/twww
• www.mediaimpact.org/production/the-what-wewant
• www.tiny.cc/iwantthewhatwewant
• #thewhatwewant
• Facebook / Twitter / Instagram: @thewhatwewant
Q&A