IT for Farmers
IT enabled Farming
Empowered Famers
Progressive Economy
www.ekisaan.com
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ನಮ್ಮ ರ ೈತ
Educate, Engage &
Empower Our
Farmers
•
eKisaan is a social-organization.
•
We focus on leveraging technology for
benefit of famers and their villages
•
We believe enabling and empowering
our farmers and their immediate family
will have a significant positive impact to
our economy and society as whole.
Smart Village
Water
Land
Health
Smart
village
Energy
Educat
ion
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ನಮ್ಮ ರ ೈತ
Bring IT and BT for Masses, particularly to rural farmers
•ಕನನಡ ಭಾಷ support
•Crop planning tools - for that season
•Soil, Water & Rain information
Crop related
•Fertilizers, Pesticides – composition,
usage & compatibility
•Seeds, Crop combinations
•Packages of practices, disease
management
•Modern equipment, high yield crops
Bring world’s best practices in agri/horticulture etc., to
farmer’s palm
Democratize “Information” – To all sections of society
Enable farmers to increase per capita yield and their
economy
Create a scalable & robust platform to continuously
interact with our farmers
•Weather forecast
•Emergency alert Information system
Real time info
•Real time crop across India
•Live conferences
•Market/Yard prices
•Government schemes & subsidies
•Best-Practice sharing from Agri.
universities & other agencies
Benefits and
Policies
•Statistics – at Village, District, State
level, Focusing on improving crop
yields
•Access to all Govt. department
•eTendering, bureaucrats and public
rep contact details
 04th Mar 2014– Pilot project Launched in Bagalkot
 24th Jan 2015– Project Launched by Hon. CM Sri
Siddaramiah and presided by Hon. Min. to IT, BT, Science
& Technology and Planning & Statistics Sri S R Patil.
 15th Feb 2015– Digital Training & eKisaan tablet
distribution Camp to the farmers of Bagalkot &
Vijayapur districts held at Kudalasangama,
Bagalkot, Karnataka.
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eKisaan Launch
India’s first eKisaan tablet
launched on Jan 2015 in
Karnataka by Hon Chief
Minister Shri Siddaramiah
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eKisaan Launch
eKisaan Tablets successfully
distributed and being used by farmers
in Karnataka
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Launched - Jan 2015, since then …
Engaging 1300+
villages in Bagalkot
& Vijayapur
Districts
Encouraging farmer
interaction via
farmer’s club
Helped farmers get
higher productivity
& higher rev/acre
Touching 20,000
farmer families
First choice for
Farmers to any
Agri related queries
> 70% active users
Enabled farmers
for inter-crops
eKisaan call center
in place having
~100 interactions
every week
Effective use of
video and audio
content to address
low literacy rates
Field visits to
train, interact and
engage with
farmers
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Useful and relevant info …
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Arriving at a success f(x) to engage farmers …
Engaging farmers
on a ongoing
basis
Enabling Farmers,
Academia &
industry interaction
People
Process
Technology
Providing much
needed Last mile
connectivity
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eKisaan success mantra – EEE
Experience
Success
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Having enablers in action …
Two way
engagement
Last mile
connectivity
Timely SME
Knowledge to
Farmers
Comprehensive
extensible
Platform in place
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With focus on farmer’s experience …
•
•
•
Relevant & Useable
Video based
ಕನನಡ language
•
•
•
Handheld
Rugged
Customized
•
•
•
Online & offline access
Bandwidth
Connectivity
•
•
•
1 farmer club / village
Atleast 1 progressive farmer
Support structure
Content
Form
factor
Amazing
experience 
Happy farmer
Delivery
Farmer’s
club
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Problems Resolved … illustrative
Farmer Name
Crop Problem
Solution
Basappa Biradar
Kalahalli
Tq- Sindagi
Bacterial Blight
Streptocycline 0.5gm
+Bacteria nashak 0.5gm
+Blitox 200gm per ltr water
Dr Benagi, UAS Dharwad
Basanagoud Patil
Kesanur
Onion Tip Burn
Sucking Pest in Cotton
Profenophos (Curacron)
2ml/l Spray for 12-15 days
of interval
Dr. Chattannavar,
Vijayapur Agri College
Muttappa S
Jangamashetti
Sarwad
Crown rot in Coconut
Crop Problem
Solution
Ningappa Khavinal
Ukali Vijayapur
Banana Cigatoca
13:0:46 fertilizer
Devu Nalabannavar
Mattikatti
Onion Suckingpest
Anand Naik, 9980021300
Imidaclopride 0.2 - 0.5 ml
Dr. Nooli, Vijayapur Agri
College
Santosh G Biradar
Kalahalli Sindagi
Vijayapur
Farmer Name
Imidaclopride 0.2 - 0.5 ml
Dr. Karabhantanal
Vijayapur Agri College
Narasimha Chappar
Gadyal,
Jhamakandi,
Bagalkot
Banana Cigatoca
Ekanath
Kavalgi, Vijayapur
Mango Leaf Spoot
Propiconazole 1.5-2mi/lit
Mr. Naganagouda,
M.Sc Horti.
9620753561
Antracol 3 gram/ltr.
Rudrakumar- 9448112326
Referred to Dr. Babu
Vijayapur Agri College
Hanamanth B
Onion Tip Burn
Acetamopride 0.25g/lit +
Boron 1g/lit +
Hexaconozole 1ml/lit
Dr Karabhantanal,
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Agri col, Vijayapur.
Most common farmer issues …
#
Farmer’s Issues
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Control measures of Bacterial Blight of Pomegranate.
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Control measures of Black Rot in Grape.
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Management aspects of Yellowing in Pigeon pea.
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Different cropping pattern in Sugarcane.
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Field Mulching to preserve moisture.
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Waste Land Management.
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Increase in Soil Fertility.
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Effective chemicals to control Sucking Pest in Cotton.
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Planned milestone
Timeline
12 months
18 months
24 months
36 months
Milestone
Farmer base on platform
(Tablet + Phone)
Funding, Operation in 50,000
2 states
Operation in 2 states 1,50,000
Operation in 2 states 5,00,000
Operation in 4 states 10,00,000
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Smart Village
Taking India a step forward
Foundation
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ನಮ್ಮ ಹಳ್ಳಿ – Smart village
Model
Village
Infrastructure
Upgrade
Connected
village
Smart
Village
Data collection
& monitoring
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ನಮ್ಮ ಹಳ್ಳಿ – Smart village – Approach
Our Approach is to “Enhance
touch points, actively Engage all
people & their by Empower”
our villages
Enhance
Engage
Empower
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Smart village – Our focus – “WHEEL”
Water
Primary focus on 5 areas, we
call it “WHEEL” of progress.
“WHEEL” stands for Water,
Health, Energy, Education &
Land
Land
Health
Smart
village
Energy
Educati
on
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Smart village – Our focus – “WHEEL”
Launched on Aug 15th, 2015
Pilot village identified, work in progress.
Water
• Drinking water
kiosks
• Solar pumps
• Rain water
harvesting
• Channeled
Drainage
• Land pool
Health
• Efficient
Toilets / Soak
pits (STPs) /
Portable
toilets
• eHealth PHC
• Health &
Hygiene
education
• Veterinary
center
Education
Energy
• Smart
Classroom
• Digital Literacy
• Digital library
• Elders
education
• Handwriting
for kids
• Efficient street
lighting
• Solar home
lighting
• Efficient
kitchen stoves
• Cooking gas
(Bio)
Land
• eAgriculture
• Weather
monitoring
• Organic
Manure
• Community
centers
• Local Banking
• Food storage
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Smart village – “Getting connected”
Bank Account
Aadhar Card
Digital literacy
Child Health
tracking
Panchayat
enablement
Panchatantra
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Pilot Village status
Completed
 Drinking water kiosks
 Digital Literacy
 Efficient Toilets
Assessment done / Started
• Efficient street lighting
• Solar pumps
• eHealth PHC
• Smart Classroom
• Digital library
• Roads and Drainage
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Planned milestone
Timeline
Milestone
Smart-Villages
6 months
5
12 months
Funding, Operation in
2 states
Operation in 2 states
18 months
Operation in 3 states
500
36 months
Operation in 6 states
2000
150
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Team …
Field experts
Technology &
operations
Founding team
Mentors
Alok Sulake
Ashwin
Gourishankar
Prof. Kamal Bawa,
Boston university
Srusthi Kulkarni
Ramesh
Srikanta Bhaskara
Dr. Laura Jana, UNMC
Dr. Pinaki Panigrahi, UNMC
Prof. Ramprasad Arkalgud, UIC
Manjunath Meti
SeethaPrasad
Pramit Makoday
Shiva Prasad
Ramachandra
Vijay
Pradeep
Punit
Erranna
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eKisaan Launch – media mention
http://youtu.be/NVpL_PSE_io  TV9 television coverage
http://www.theweek.in/theweek/statescan/tech-harvest.html
http://indianexpress.com/article/cities/bangalore/indias-first-eKisaan-tablet-forfarmers-launched/
http://www.thehindubusinessline.com/news/states/bijapur-bagalkot-farmers-to-gohitech-with-tabs-preloaded-eKisaan-software/article5743053.ece
http://www.bangaloremirror.com/bangalore/others/IT-BT-minister-to-give-farmersfree-tabs/articleshow/26750822.cms
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Featured report – “The Week” July 2015
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Thank you
Lets make a difference
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Revenue streams – Namma Raitha
Model
Operator Model
NABARD model
Govt model
Details
Farmer buys the phone from the
operator. Operator provides data
for this app at subsided rate.
Operator gets a large customer base
NABARD from the existing farmer
subsidy scheme re-imburses for
Kisaan-phone.
Govt / Govt bodies subsidies Kisaanphone
Revenue streams

One time fee for every handset sold

Charge farmer for value added services
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Analytics
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One time fee for every handset sold
Charge farmer for value added services
Analytics
One time fee for every handset sold
Charge farmer for value added services
Run Helpdesk/call center for govt / govt agencies and
charge them per farmer interaction
Analytics
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Revenue streams – Smart village
Model
TV reality show
model
CSR model
MP/MLA fund /
Govt model
Details
Smart-Village reality show (various
formats) with sponsors funding the
most. Famous personality anchoring
the show.
Must have for TV channel, producer
& villages
NABARD from the existing farmer
subsidy scheme re-imburses for
Kisaan-phone.
Govt / Govt bodies subsidies Kisaanphone
Revenue streams
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Fee for every village implemented
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Services for Project oversight, review and any value
added services

Analytics
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Fee for every village implemented
Services for Project oversight, review and any value
added services
Analytics
Fee for every village implemented
Services for Project oversight, review and any value
added services
Run Helpdesk/call center for govt / govt agencies and
charge them per interaction
Analytics
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Next steps …
eCommerce Platform / eMandi
Link crop insurance
Link Subsidy to bank accounts via AADHAR
State wide roll out
Nation wide roll out
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Big picture – everything revolves around farmer...
Water
Enhancing
villages
Health
Educat
ion
Energy
Smart Village
ನಮ್ಮ ರ ೈತ
Empowering
farmers
हमारा किसान
Our farmer
Land
…
…
Kisaan
phone
…
Extending
reach
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