HELPING HANDS
HELPING YOU, HELP YOURSELF

HELPING YOU, HELP YOURSELF

▪ Working parents have difficulty balancing work, childcare, and maintaining an efficient household.
▪ We organize FOR you more efficiently
▪ Demonstrate how to maintain organization
▪ Use aesthetically pleasing décor

▪ Provide hands on, in-home organizing services
▪ Use organization to provide a more efficient running household
▪ Services offered in contract or single service
▪ 3-month contracts offered

▪ Go to your home and organize whatever is needed
▪ Organizational methods tailored to your tastes
▪ It is efficient and convenient
▪ We help create systems of organization for you
▪ We bring order, calm, and control to your home and family life
▪ Includes a consultation to cater to your needs, schedule and lifestyle

Definition of One Unit
A full kitchen Organize
Economics of One Unit
Selling Price
Cost of materials $34.00
Cost of labor $57.75
$00.00
Other variable costs
Total COGS/ COSS
Contribution Margin
$350.00
$91.75
$258.25
$691.00
$258.25
Monthly Break Even Units
= 2.67
≈ 3 jobs
One unit is equal to a seven hour job, or doing a full kitchen organizational job

Market Analysis
Industry Name: Consumer Services
Market Statistics
Annual Industry Sales: $1 Billion
Description of Target Consumer
Demographics
Busy families with annual incomes of
$60,000 +, college education, may be stay at home mothers
Geographic
My customers are expected to live in the
Greater-Hartford area, this includes Hartford, and the surrounding Suburban areas. They shop at popular groceries store, like Stop and
Shop, and go to family centers like parks, and
YMCA’s
Psychographics
Conservative families, with a middle-class to wealthier lifestyle. They hire people to help with the upkeep of their home, (gardeners, nannies, maids). Makes them more likely to hire a business like mine to come into their home
Buying Patterns
Hiring maids, nannies, to come several times a week, or paying for daycares
Target Market Size
Total population of targeted geographic area
1,059,870
Population of target market
347,205
Market size
3,472

PROMOTION
AND SALES
• Business Cards
• Word of mouth
• Pamphlets
• Website
• Social Media
• Personal
Selling/Consultations

INDIRECT
▪ Home organizational supplies
▪ HGTV
▪ Strengths/weaknesses
▪ Only have supplies, not actual instructions.
▪
DIRECT COMPETITION
Direct Competition
▪ Merry Maids
▪ Home Cleaning Solutions
▪ Professional Organizers (NAPO)
▪ Strengths/Weaknesses
▪ Come to your house, have experience.
▪ Don’t provide personalized service.

▪ In charge of cleaning and maintaining my household for the past 4 years.
▪ Great sales and customer skills
▪ Will gain a NAPO license.
▪ Took a Marketing and Entrepreneurship class

Total Units
54
Gross Revenue
$18,900
Net Profit
$5,111
Units Sold
5
4
3
2
1
0
8
7
6
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
Units Sold

Item
Label Maker
Agenda
Website Design
Laptop
DBA
Workspace
Car
Business Cards
Pamphlets
Why Needed
For organizing
For scheduling
For advertising
For record keeping
For legal purposes
To handle business, and hold files
For transportation
Promotions
Promotions
Total Startup Expenditures
Emergency Fund
Reserve for Fixed Expenses
Total Startup Investment
Cost
$35.00
$12.00
$50.00
$0.00
$15.00
$0.00
$0.00
$10.00
$2.00
$124.00
$62.00
$1698.00
$1878.00

Thank you for your consideration.
Joshalyn Burgos