2013 Area Conference Team Decision Making Event Instructional Areas Area Event Business Law & Ethics Buying and Merchandising Financial Services Hospitality Services Marketing Communication Area Role Play 1 Operations • Describe crucial elements of a quality culture. • Utilize quality control methods at work. • Identify routine activities for maintaining business facilities and equipment. • Discuss the role of ethics in operations. • Explain employee’s role in expense control. • Discuss managerial considerations in staffing. • Discuss the nature of environmental law. Selling • Explain the nature and scope of the selling function. • Acquire product information for use in selling. • Analyze product information to identify product features and benefits. • Discuss motivational theories that impact buying behavior. • Explain the concept of product mix. • Enlist others in working toward a shared vision. • Coach others. Financial Analysis • Explain the need to save and invest. • Describe the role of financial institutions. • Explain types of financial markets. • Describe the relationship between economic conditions and financial markets. • Describe sources of securities information. • Explain the nature and scope of financial globalization. • Discuss the nature of convergence/consolidation in the finance industry. Communication Skills and Promotion • Employ communication styles appropriate to target audience. • Write persuasive messages. • Write informational messages. • Explain the role of promotion as a marketing function. • Explain the types of promotion. • Identify the elements of the promotional mix. • Explain types of advertising media. Marketing • Explain marketing and its importance in a global economy. • Describe marketing functions and related activities. • Explain customer/client/business buying behavior. • Demonstrate connections between company actions and results. • Explain the concept of market and market identification. • Explain the nature of corporate branding. • Describe factors used by businesses to position corporate brands. Sports and Entertainment Travel and Tourism Market Planning • Explain the concept of marketing strategies. • Explain the concept of market and market identification. • Explain the nature of marketing plans. • Explain the role of situation analysis in the marketing planning process. • Describe the use of technology in the selling function. • Explain customer/client/business buying behavior. • Demonstrate connections between company actions and results. Customer Relations • Identify desirable personality traits important to business. • Discuss the nature of human resources management. • Explain the nature of positive customer relations. • Determine ways of reinforcing the company’s image through employee performance. • Reinforce service orientation through communication. • Respond to customer inquiries. • Orient new employees.