RFC Training
We Produce the Future
Maj Billy W. Clark
RDA NE-1
Current as of 1 Oct 13
Overview
Develop America's Airmen Today ... for Tomorrow
• What is the RFC?
• Principles of Recruiting
• AFROTC Instructions That Cover RFC
‒ AFROTCI 36-2011, ARMS, NRS, Det Guidebook
• RDA/RFC Duties
‒ Recruiting Plan, General Recruiting, Targeted Recruiting, Public Awareness,
COI Events, Advertisements, Budget, Lead Tracking, Catalogs, Web Page,
Self Inspection
• Scholarships
‒ HSSP, ICSP, Enlisted Commissioning Programs
• Other Players in Recruiting
‒ RDA, JROTC SASI, ALOs, HQ AFROTC/DOR, High School Counselors,
College Contacts, Base Education Officers, AFRS
• Must Know Web Sites
‒ AFROTC.com, Airforce.com, AFROTC Restricted Site, AFROTC Public Site,
WINGS, ALOWEB, About.com
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2
The RDA
Develop America's Airmen Today ... for Tomorrow
• Introduction
• Responsible for coordinating ROTC recruiting efforts
within their region
• POC for LODs/ALOs
• Provides annual training to RFCs and ALOs
• Supervises Gold Bar Recruiters (Program CNX Jun 2013)
• Conducts SAVs
• Reviews Det RP
APOs
FPOs
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3
RDA Locations
Develop America's Airmen Today ... for Tomorrow
Alaska
1Lt Kaitlin Baird
St. Louis University
Phone: (314) 977-8326
Fax: (314) 977-8332
Email address:
RDANW2@afrotcadmissions.co
m
Capt Jarrod Silcox
Det 643 Wright State University
Phone: (937) 775-4290
Fax: (888) 843-9831
Email address:
RDANE2@afrotcadmissions.com
Capt Brian Hamilton
University of Washington
Phone: (203) 543-2360
Fax: (206) 604-3794
Email address:
RDANW1@afrotcadmissions.co
m
Maj Billy Clark
Manhattan College
Phone: (718) 862-7974
Fax: (718) 862-7900
Email address:
RDANE1@afrotcadmissions.com
APOs
Capt Collette Grosselin
Northwest Region Headquarters
Phone: (719) 333-7737
Fax: (719) 333-3120
Email address:
RDANW3@afrotcadmissions.com
Maj Edwin Berrios
North Carolina St. University
Phone: (919) 515-1551
Fax: (866) 314-5325
Email address:
RDASE1@afrotcadmissions.com
Hawaii
FPO
s
Major Alan Reyes
University of California, Los Angeles
Phone: (310) 825-9755
Cell: (213) 435-9420
Fax: (310) 825-3055
Email address:
RDASW2@afrotcadmissions.com
Major Forrest Williams
University of North Texas
Phone: (940) 565-2075
Fax: (940) 565-4269
Email address:
The Intellectual and Leadership
Center of the Air Force
RDASW1@afrotcadmissions.co
m
Fly – Fight – Win in Air, Space, and Cyberspace
Maj Barbara Perry
Georgia Tech University
Phone: (404) 894-7381
Cell: (404) 545-3461
Email address:
RDASE2@afrotcadmissions.com
Current as of 8 Aug 13
4
Gold Bar Recruiters
Develop America's Airmen Today ... for Tomorrow
• New AFROTC accessions
• One-year assignment
• Diversity recruiting
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San Jose, CA
Sacramento, CA
Los Angeles, CA
Seattle, WA
Phoenix, AZ
Houston, TX
Dallas, TX
San Antonio, TX
Baton Rouge, LA
The Intellectual and Leadership Center of the Air Force
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Chicago, IL
Miami, FL
Tampa, FL
Atlanta, GA
Greensboro, NC
College Park, MD
Columbus, OH
New York, NY
5
AFROTC Publications
Develop America's Airmen Today ... for Tomorrow
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AFROTCI 36-2011, Cadet Operations
2013 HQ AFROTC National Recruiting Strategy
ARMS Messages
Fact Sheets
AFROTC HSSP Interview Handbook
Air Force Officer Classification Directory
AFSC vs. Major Matrix*
The Intellectual and Leadership Center of the Air Force
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6
RFC Duties
Develop America's Airmen Today ... for Tomorrow
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Recruiting Plan
General Recruiting
Targeted Recruiting
COI Events
Locally Produced Advertisements
RFC Budget
Recruiting Training
Tracks Leads in WINGS
Course Catalogs
Web Pages
Self Inspection
The Intellectual and Leadership Center of the Air Force
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7
The Recruiting Flight Commander
Develop America's Airmen Today ... for Tomorrow
• Primary recruiting officer for the detachment
• AOR defined by zip code
• Focuses on in-college and high school markets
AFROTC/CC
Gold Bar
DO (Operations)
Region
DOR
(Recruiting)
Detachment
RDA
Ops
Recruiting
The Intellectual and Leadership Center of the Air Force
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Education
8
Recruiting Principles
Develop America's Airmen Today ... for Tomorrow
• Team Recruiting…main focus will be to recruit for your
detachment, BUT, also represent AFROTC as a
whole…not everyone wants to go to your detachment
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All officers need to be participating in recruiting events
Cadets may not be left unsupervised at off-campus functions
Displays should always be professional
Opt to recruit with university, this will build strong relations
between detachment and university (sometimes university will
pay for travel if you assist them in bringing in students)
‒ Many on-campus recruiting events should involve local OA
recruiters (targeted) (i.e. NASA Engineering Symposium…seniors
will benefit more from OTS than ROTC)
The Intellectual and Leadership Center of the Air Force
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National Recruiting Strategy
Develop America's Airmen Today ... for Tomorrow
• Purpose
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Focuses AFROTC recruiting efforts
Defines key markets
Provides proven recruiting concepts
Identifies key focus areas
“Interest the qualified, not qualify the interested”
The Intellectual and Leadership Center of the Air Force
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10
National Recruiting Strategy
Develop America's Airmen Today ... for Tomorrow
• National Recruiting – HQ AFROTC
‒ Provides national recruiting overview based on Air Staff priorities
‒ Researches, schedules, and attends national conferences and
fairs
• Regional Recruiting – RDA
‒ Focuses on high school and enlisted markets within AOR
‒ Researches, schedules, and attends regional conferences and
fairs
• Local Recruiting – RFC
‒ Focuses on in-college market at host and crosstown schools
‒ Focuses on “feeder” high school and enlisted markets as a
second priority
The Intellectual and Leadership Center of the Air Force
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Recruiting Concepts
Develop America's Airmen Today ... for Tomorrow
• Market ID
‒ “Identify the target market and then apply directed resources
toward securing it”
• Critical Path Recruiting
‒ “Increase recruiting effectiveness by focusing on specific
targets—and promises a larger ‘return’ when compared to a
broad ‘shotgun’ approach”
• Communication
‒ “It is the duty of every recruiter to enlighten and dispel
misconception [regarding AFROTC and its scholarships]
whenever possible“
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Recruiting Concepts
Develop America's Airmen Today ... for Tomorrow
• Cooperation
‒ “Positive relationships developed through partnering and
cooperating with other entities [in the community] will yield
recruiting benefits for years thereafter”
• Capitalization
‒ “Making the most effective use of funding in order to get the
greatest possible benefit”
• Cadet Recruiting Team Utilization
‒ “Recruiting teams can exponentially improve the number of youth
attracted to local AFROTC detachments by making use of its
single greatest asset– positively motivated cadets”
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Focus Areas
Develop America's Airmen Today ... for Tomorrow
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Foreign Language
Nursing
Engineering/Technical Majors
Diversity
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Race
Ethnicity
Gender
Geographic
Socioeconomic
Cultural
Educational
Language
• Tailor your recruiting approach based on market analysis
The Intellectual and Leadership Center of the Air Force
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14
Recruiting Plan
Develop America's Airmen Today ... for Tomorrow
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Sets objectives
Identifies markets
Lists recruiting events
Serves as continuity
“Living document”
Timeline
‒ Draft due to RDA by 1 July
‒ RDA returns draft with comments by 1 Aug
‒ Final signed copy due to RDA by 1 Sept
• Stop the vicious cycle; help the next RFC
‒ Provide good continuity info
‒ Provide solid recruiting info to make their job easier
The Intellectual and Leadership Center of the Air Force
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15
Recruiting Plan
Develop America's Airmen Today ... for Tomorrow
• Tips on creating your Time Phased List of Events
‒ Create a matrix to ensure you have all applicable recruiting
efforts covered
‒ Follow instruction guidelines & RDA recommendations
‒ Put everything the instructions require in your TPLE
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Plan Submission
Recruiting Events
Recruiting Training
RFC activities
The Intellectual and Leadership Center of the Air Force
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16
Recruiting Plan
Develop America's Airmen Today ... for Tomorrow
• Section III: Target Markets
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17
Recruiting Plan
Develop America's Airmen Today ... for Tomorrow
Section IV: Time Phased List of Events
Date
Event
Society of
Women
3-Sep
Engineers
Meeting
POC
Market Location How
Use COI funds to buy pizza for
Crossschool's meeting; talk about
Suzie Q Tech
town
in-college engineering
College
scholarships
National
10-Oct Hispanic
College Fair
J.
Cuervo
31-Mar TAPS Briefing
SSgt
Snuffy
Freshman
14-Apr Orientation
Tour
Van
Wilder
Notes
Great event! Turnout was
larger than expected
thanks to the free pizza.
Generated 5 solid leads.
Ran out of promo items
Work with RDA to man table
JFK
due to high interest.
HS
and pass out detachment
Feeder HS
Generated 4 leads for next
fliers
year.
Invited back next quarter.
Briefed separating airmen on
Nearby
Did not generate any
Enlisted
using GI benefits to attend
AFB
leads but a worthwhile
college and enroll in ROTC
event.
This event always
Set up a table in the quad and generates a lot of interest,
InHost Univ talked to incoming freshmen especially when talking
College
and their parents about ROTC about scholarships. MUST
ATTEND NEXT YEAR.
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18
General Recruiting
Develop America's Airmen Today ... for Tomorrow
• Events designed to reach a broad spectrum of your
markets to attract prospects into your program
• At least one recruiting effort should be completed at each
market (host college, cross-town colleges, feeder high
schools) each year
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High-School College Fairs
Booth at College Freshman Orientations
Booth in College Public Venues
Posting Flyers and Posters
Visiting JROTC units and High-School Seniors
Training High-School Counselors
Training College Admissions & Orientation Staff
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19
Targeted Recruiting
Develop America's Airmen Today ... for Tomorrow
• Events designed to reach a target group of your markets
to attract specific prospects into your program
• At least one targeted recruiting effort should be
completed at each market per year…that is, if a school
has minority groups or targeted majors, you need to
reach out to them
‒ Contacting/Briefing minority influenced groups such as
fraternities, sororities, minority affairs office, etc
‒ Posting of specialized flyers in targeted major areas (nursing
dept, engineering dept, etc) and minority affairs office
‒ Training of targeted major professors
‒ Training of minority affairs/HBCU/HSI administration
‒ Obtaining targeted lead lists (Deans list, minority students with
2.5 GPA+, technical majors with 2.5 GPA+, etc)
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Public Awareness Events
Develop America's Airmen Today ... for Tomorrow
• Events designed to spread general awareness of the Air
Force and specifically your AFROTC program to the
general population
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Aircraft flyby at college football games
Posting colors at sports games, graduation ceremonies, etc
Attendance in local Veteran’s Day parades
AFROTC booth at local air shows
AFROTC intramural participation (cadets wear PT uniform)
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Recruiting Budget
Develop America's Airmen Today ... for Tomorrow
• O&M – $1000
‒ Office supplies, advertisements and promotions if no A&P funds are available
‒ Dets must manage funds using their GPC
• COI – zero
‒ Used to purchase food items (no cups or plates)
‒ Targeted towards prospects and influencers (counselors, school
administrators, parents, etc.)
‒ Requests made through XNET website
• A&P – zero
‒ Requests made through XNET website
‒ Must provide artwork and a quote from a vendor
‒ AFROTC/DORM will make the purchase on their GPC
• XNET – 2,000 points
‒ Used to obtain generic AFROTC promo items
• The RDA
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COI Events
Develop America's Airmen Today ... for Tomorrow
• A COI is a planned event where meals or snacks appropriate for
the occasion are served to provide a setting for Air Force personnel
to make a recruiting presentation
• Whether the recruiter is meeting with prospective applicants or
community influencers, the recruiter is trying to accomplish a
specific recruiting goal. The goal may be to generate an
application/accession or to “sell” the idea of public service support.
• A COI event pays for something; fees, lunches, snacks, etc.
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New student orientation program – purchase lunch
Take Target Market Influencers to lunch
JROTC “Spend the day with the corps” – purchase lunch
Meet with feeder high-school counselors – purchase snacks
‒ NOTE: AFROTC COI funds are currently suspended, however you could
use university funds for the same things if allowed
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COI Rules
Develop America's Airmen Today ... for Tomorrow
• COI Events must be requested through HQ AFROTC/DOR via XNET
• Holding a COI event requires you follow certain rules per AFROTCI 36-2011
‒ Plan all activities at least 30 days before the event to allow enough time to overcome problems
and to provide a professional event.
‒ Request funding for the event through the Extranet at least 15 days before the event.
‒ Once an approval has been secured, the requestor will make payment for food, drinks, gratuity or
college fair via the detachment or RDA GPC
‒ Negotiate COI events only with vendors agreeing not to charge for no-shows.
Currently
Suspended
!
‒ Complete the after-action portion
of the COI request
via the Extranet
no later than five duty days
after the COI event.
‒ COI funds are exclusively for consumable items (i.e. food and beverages excluding alcoholic
beverages), gratuity expenses and college fairs.
‒ Events may not exceed $500 in total cost or the following cost for each individual:
•
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Educators and professionals: $25 each.
Prospective applicants and students: $8 each
‒ An organized guest sign-in procedure must be followed at COI events.
‒ Do not have more than 1 military member or contracted AFROTC cadet for every 3 civilian guests.
‒ AAR must be completed for event within 5 duty days. Save AAR, sign-in rosters, and receipts
from COI event for current and previous academic year.
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24
Locally Produced Advertisements
Develop America's Airmen Today ... for Tomorrow
• As RFC, you are provided funds to produce detachment specific
advertisements
‒ Flyers & Posters
‒ Special Promotional Items – Pens, Frisbees, etc
‒ Advertisements in college publications
• $0 Marketing (A&P) Budget
‒ The RFC has the proposed artwork created and obtains an estimate
‒ The RFC uploads the artwork/quote in to XNET for approval, which will not be
completed until Marketing funds are made available via AFRS
‒ Upon Approval, AFROTC/DORM purchases items & mails to RFC
• $1000 O&M Budget may be used for Marketing if Marketing (A&P)
is not available; O&M funds are spent via the detachment GPC
‒ The RFC must still have artwork approved by AFROTC/DORM
NOTE: Current guidelines are O&M to be used for print media/support only
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25
Locally Produced
Advertisement Rules
Develop America's Airmen Today ... for Tomorrow
• May use university or off-campus printing press, office
printer, DAPS (may need MFR to show cheaper estimate)
• Must have approved USAF symbol
‒ Download from
http://www.trademark.af.mil/downloads/mediagallery.asp?galleryI
D=6588
• Must follow rules of use for USAF symbol at:
‒ http://www.trademark.af.mil/symbol/displaying/index.asp
‒ http://www.trademark.af.mil/symbol/formats/index.asp
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Spell out Air Force in AFROTC
Printed ads must include “Current as of (date)”
Must direct reader to www.AFROTC.com
Guidelines/restrictions listed in AFROTCI 36-2011, Sect
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Marketing Purchase
Requirements
Develop America's Airmen Today ... for Tomorrow
• May use university or off-campus printing
press, office printer, DAPS (may need MFR
to show cheaper estimate)
• Must have approved USAF symbol
‒ Download from
http://www.trademark.af.mil/downloads/mediagallery.asp?galleryID=6588
• Must follow rules of use for USAF
symbol at:
‒ http://www.trademark.af.mil/symbol/displaying/index.asp
‒ http://www.trademark.af.mil/symbol/formats/index.asp
•
•
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Spell out Air Force in AFROTC
Print ads must have “Current as of date)”
Must direct reader to www.AFROTC.com
Must include “QR code” if feasible
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Recruiting Training
Develop America's Airmen Today ... for Tomorrow
• The RFC must train the other cadre members on
recruiting every 6 months
‒ Training must be documented
‒ Training should cover the detachment recruiting presentation,
scholarships, current scholarship matrix, special recruiting
programs
• The RFC must train a cadet recruiting team; this shall be
done each semester
‒ Training must be documented
‒ Training should cover the detachment recruiting presentation,
setting up a recruiting booth, what can be said & what can not be
said (cadets should not try to explain scholarships to leads)
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Tracking Leads in WINGS
Develop America's Airmen Today ... for Tomorrow
• WINGS is the only approved lead tracking system
• WINGS is populated when:
‒ You enter a prospect that you have been in contact with
‒ A prospect fills out an on-line scholarship application
‒ A prospect fills out and sends in a Blue Card to the National Call
Center or RDA
‒ A prospect calls in to the National Call Center
‒ A prospect fills out the “Request for Information” link on the
www.afrotc.com website and lists your school as an interest
‒ The RDA comes into contact with a prospect that identifies your
host/cross-town school as their #1 choice
• You should check WINGS often to ensure you are making
contact with all leads as they come from multiple sources
• Place your comments into WINGS as you work the leads
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AFROTC Info Request
Develop America's Airmen Today ... for Tomorrow
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Entering WINGS Contact
Develop America's Airmen Today ... for Tomorrow
The Intellectual and Leadership Center of the Air Force
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Entering WINGS Contact
Develop America's Airmen Today ... for Tomorrow
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Course Catalogs
Develop America's Airmen Today ... for Tomorrow
• Your detachment AFROTC program must be listed in
your host college and cross-town college catalogs
• You should work with the education officer to ensure that
this is accomplished
• Make sure that the catalog listing proves a contact phone
number for interested students to contact you
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Web Pages
Develop America's Airmen Today ... for Tomorrow
• Detachments must coordinate their web pages through
AFROTC/DOR and AU/PAS for approval.
‒ Save this documentation of approval
• Detachment web pages will have a link to the AFROTC
web page at www.afrotc.com.
• Scholarship information is not permitted on detachment
web pages, unless it covers specific college/university
subsidies.
‒ For AFROTC scholarships, link to http://afrotc.com/scholarships/
• Detachment web pages must be placed on the host
universities web server, no .com or .org sites
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34
Web Page Approvals
Develop America's Airmen Today ... for Tomorrow
1. Send request for review to AU/PA
‒ john.coyle@maxwell.af.mil
‒ (334) 953-3779
2. AU/PA will approve and forward AF2519 to DORM
‒ linda.colvin@maxwell.af.mil
‒ (334) 953-5908
3. RFC will receive email approval from DORM w/ attached
AU/PA signed AF2519
4. Retain both signed form and emails for inspection purposes
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35
Self-Assessment Checklist
Develop America's Airmen Today ... for Tomorrow
• Self-Assessment Checklist
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Cover each element in detail
Utilize Monthly Activity and AAR
If you have a cross-town agreement, you need to recruit
If you have Target Recruiting Area(s), you need to recruit
Diversity Recruiting is a major part of our program
Document Cadre and Cadet Recruiting Training
Check for website discrepancies/broken links, approval, etc
Pass on “Best Practices” of other dets
Work on getting “Best Practices” implemented into Region site
• Complete the checklist with a “prove-it” attitude
‒ If you can’t prove you did it, you didn’t do it
• Documentation and robust SAP are “key” to SAV/CI, program
success
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Staff Assistance Visits
Develop America's Airmen Today ... for Tomorrow
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RDAs run the Recruiting portion of the SAV
Region manages the SAV schedule
We are there to help
Run your Self-Assessment Checklist
Documentation is key!
‒ TPLE, Monthly Activity Reports, correspondence, cadet after action reports,
etc.
• Common write-ups include:
‒ No documentation
‒ Not paying attention to your job description
‒ Failing to recruit a focus area in your AOR due to poor market analysis of your
schools
‒ Having a host university-centric recruiting approach
‒ Late Recruiting Plans
• Be prepared! Consolidate info to readily answer checklist item
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Scholarships
Develop America's Airmen Today ... for Tomorrow
• Used to recruit and retain the best and brightest
• Information on scholarships
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AFROTCI 36-2011
ARMS messages
HSSP Detachment Guidebook
Scholarship Matrix
• Types of Scholarships
‒ High School Scholarship Program
‒ In-College Scholarship Program
‒ Enlisted Commissioning Programs
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HSSP Scholarship Types
Develop America's Airmen Today ... for Tomorrow
• Type 1 - provides full tuition and fees (with no cap on tuition and
authorized fees). ~5% of scholarship offers; all Tier 1 Technical.
• Type 2 - provides up to $18,000 per towards tuition and fees. At
schools where tuition and authorized fees are over the scholarship
cap, students are liable for the difference even if the tuition is below
the cap when the student starts at the school, but then increases
above the cap during the student’s academic program. ~15% of
scholarship offers; all Tier 1/2 Technical, Foreign Lang, Nursing
• Type 7 - provides up to the equivalent of the in-state rate tuition
at a public school, & $900/yr for textbooks. Selectee must attend
a state school or school in which they qualify for the in-state tuition
rate. Type 7 selectees cannot attend a higher cost institution and
pay the difference. ~80% of scholarship offers; all type majors; cost
effective and regulated by law
NOTE: AFROTC scholarships pay out after any other tuition scholarships pay
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HSSP Process
• 1 June– Online application opens
Develop America's Airmen Today ... for Tomorrow
‒ Min academic reqs: 3.0 un-weighted GPA, 1160 SAT or 26 ACT
‒ Potential candidate must declare an approved HSSP major
• 1 Dec – Online application closes
• 10 Jan – Supporting documents due
• 31 May – Letter of Acceptance and Statement of Intent due
May
Jul
Aug
Sep
Oct Nov Dec
Jan
Feb Mar Apr May Jun
Online Application Opens
Online Applications Closes
Supporting Documents Due
Interview Period
Scholarship Boards
Board Results Released
HS Presentation Period
LOA and SOI Due
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HSSP Historical Numbers
Develop America's Airmen Today ... for Tomorrow
• Board meets in Dec, Jan, Feb, and Mar
‒ Results released w/in 2 weeks of board convening via email &/or
letter to candidate from DOR
• ~1,500 offers / 12,000 applicants = 12.5%
• ~1,500 offers / 3,500 boarded = 42.9% (80% Tech, 20%
Non-tech)
Offers SAT ACT GPA
Type 1
Type 2
74
229
1468 33.1
1361 31.0
3.90
3.87
Type 7 1195 1270 28.8
2013 Avg ~1500 1296 29.3
2012 Avg ~1450 1309 29.4
3.74
3.77
3.79
2011 Avg ~1000 1289 29.1
2010 Avg 1602 1263 28.2
3.82
3.78
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HSSP
Develop America's Airmen Today ... for Tomorrow
• The primary purpose of the AFROTC HSSP is to attract high quality high
school seniors (or high school graduates who have not attended college as
full-time students) to AFROTC.
• The HSSP is targeted primarily to students interested in pursuing engineering and
scientific/technical degrees. 80%
• Normally, some scholarships are available to students pursuing non-technical
degrees. 20%
• There are four distinct phases of the HSSP application process
‒ Online, follow-up paperwork, interview, scholarship award presentation
• A detachment commander can offer a CLS during the process
• There are 3 types of scholarship normally awarded during HSSP
‒ Type 1 (Unlimited), Type 2 ($18K Cap), Type 7 (In-state public university)
• All HSSP scholarship awards come with some extras
‒ $900/yr for books
‒ Most lab and incidental fees
‒ Monthly stipend ranging from $250-400/month during academic yr based upon year of program
• Freshman Option – HSSP winner can walk away at end of Fr yr w/ no obligation
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HSSP Phases
Develop America's Airmen Today ... for Tomorrow
• Online Application: A prospect goes to www.afrotc.com and applies for
the HSSP scholarship; Applications open ~ 1 Jun; Deadline = 1
December
• Follow-up paperwork: The prospect is sent an email/letter from HQ
asking for additional paperwork; Deadline = 10 January
‒ Resume, Counselor Statement, ACT/SAT Scores, PFA, Transcripts
• Interview: Qualified candidates will be awarded an interview with an
AFROTC officer or ALO; interview comments uploaded in ALOWEB;
Potential CLS
• Interviews conducted by 31 March; Boards conducted ~Dec-March
• Scholarship Awards: Candidates awarded a scholarship will be notified by
HQ; RDA will contact awardees to coordinate the scholarship offer
presentations
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Commander Leadership
Scholarship (CLS)
Develop America's Airmen Today ... for Tomorrow
• Each detachment commander has one CLS offer to award to HSSP applicants.
The objective of the CLS for HSSP is two-fold:
‒ Increase the acceptance rate of CSP selectees by making 4-Year scholarship offers as
early as possible in the student's search for a college/university and funding
‒ Provide detachment commanders a powerful tool to recruit high quality students to their
detachments to help establish and maintain a solid leadership core for the cadet wing.
• All CLS scholarships are 4-year offers. The offer is a Type 1 scholarship for
nominees who will major in a technical major and a Type 2 scholarship for
nominees who will major in non-tech major.
• Detachment commanders cannot tender a CLS to an applicant who has already
met a HSSP board.
• Detachment commanders cannot tender a CLS offer to an applicant who did not
submit his or her application on or before the 1 December application deadline or
who did not gain eligibility by the 14 January eligibility deadline.
Tech:
Non-Tech:
Foreign Language:
1300 SAT
1280 SAT
1300 SAT
30 ACT
29 ACT
30 ACT
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Scholarship Presentations
Develop America's Airmen Today ... for Tomorrow
•
•
•
•
•
ALL presentations will be coordinated through the RDA
Taskings will come through your Maxwell email account
Assign a presenter
Verify information and update WINGS
Print out presentation package for the presenter
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In-College Scholarship Program
Develop America's Airmen Today ... for Tomorrow
• Open to qualified cadets
‒
‒
‒
‒
CGPA ≥ 2.5
Passing current PFA
General AFROTC POC requirements
Started DoDMERB
• Critical Tech, ABM, CSO, Tech, Foreign Lang, Non-Tech,
HBCU, HSI, and Nursing
• See ARMS messages for full details and requirements
• Offer based on
‒
‒
‒
‒
SAT
CGPA
ROM
PFA
35%
30%
25%
10%
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ICSP Phase 1
Develop America's Airmen Today ... for Tomorrow
•
•
•
•
AS200 and AS250 only
November nominations
3 yr scholarship
Activate in Fall
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ICSP Phase 2
Develop America's Airmen Today ... for Tomorrow
•
•
•
•
•
AS100, AS200/250 possible
Jan nominations
3-3.5 yr scholarship
Activate in Spring, Fall at latest
Certified DoDMERB by 31 May
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ICLS
Develop America's Airmen Today ... for Tomorrow
•
•
•
•
In-college Commander’s Leadership Scholarship
3 yr scholarship
Activate in Fall
Requirements
‒
‒
‒
‒
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AS200/250
CGPA ≥ 2.5
SAT ≥ 1150 or ACT ≥ 25
Passing current PFA
General AFROTC POC requirements
Certified DoDMERB
• Type 1 for Tech
• Type 2 for Non-Tech
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Scholarship Extras
Develop America's Airmen Today ... for Tomorrow
• Book Allowance = $900/year
• Tax-free Stipend
‒
‒
‒
‒
Freshmen: $250/month, stops over summer
Sophomore: $300/month, stops over summer
Junior: $350/month, receive over summer
Senior: $400/month, ends at commissioning
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Enlisted Commissioning Programs
Develop America's Airmen Today ... for Tomorrow
• Check the Holm Center public website for the latest
information
• Four programs, each unique
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Enlisted Commissioning Programs
Four Programs
Develop America's Airmen Today ... for Tomorrow
• These programs are for enlisted members that are not nearing their
date of separation and would like to transfer to the officer corps
• http://www.au.af.mil/au/holmcenter/AFROTC/EnlistedComm/EnlistedCommissioning.asp
• Four Programs
• Airman Scholarship and Commissioning Program (ASCP)
‒ Other branches may apply for this program
• Scholarships for Outstanding Airmen to ROTC (SOAR)
‒ USAF enlisted members only
• Professional Officer Course-Early Release Program (POC-ERP)
‒ Other branches may apply for this program
• Airman Education and Commissioning Program (AECP)
‒ USAF enlisted members only
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Enlisted Commissioning Programs
ASCP
Develop America's Airmen Today ... for Tomorrow
• 2 – 4 year program (waiver for 1.5 years)
• Eligibility
‒ 24 ACT / 1100 SAT
‒
or
‒ 24 Sem Hrs GRADED college work (2.50 cum GPA)
‒ Meet all other scholarship requirements (age, citizenship,
AFOQT, etc.)
‒ 1 year TOS / TIS
‒ Recommended by CC
• Selection board at Maxwell in November (Submission
Deadline 15 Oct)
• Type 2 scholarships -- open to any major (majority
awarded to technical majors)
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Enlisted Commissioning Programs
SOAR
Develop America's Airmen Today ... for Tomorrow
• 2 – 4 year program (waiver for 1.5 years)
• Eligibility
‒ Same as ASCP
• Selected by MAJCOMS
‒ 15 Oct submission deadline to start college next fall term
• Type 2 scholarships -- open to any major
• Type 1 scholarship opportunities – top 10%
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Enlisted Commissioning Programs
POC-ERP
Develop America's Airmen Today ... for Tomorrow
• NOT a scholarship program
• 1.5 - 2 year program
• Eligibility
‒ Within 2 years of a BA / BS (hint: look for CCAF transfer-friendly
schools)
‒ Commission by age 35
• Selection board at Maxwell in November (Submission
Deadline 15 Oct)
• All get stipend and can use MGIB
The Intellectual and Leadership Center of the Air Force
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Enlisted Commissioning Programs
AECP
Develop America's Airmen Today ... for Tomorrow
• 12 – 36 month program
• Eligibility
‒ Numerous unique requirements – see web site:
• http://www.afoats.af.mil/AFROTC/EnlistedCommissioning/
Default.htm
‒ Commission by age 35
Currently Suspended!
• Members stay on active duty -- full pay, benefits
• Students complete commissioning requirements through
OTS
• Open to students in most tech majors, nursing, and
foreign language/area studies
• Selection board at Maxwell in March (Submission
Deadline 15 Feb)
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Other Players in Recruiting
Develop America's Airmen Today ... for Tomorrow
•
•
•
•
•
•
•
•
Regional Director of Admissions (RDA)
JROTC Senior Aerospace Instructor (SASI)
Admissions Liason Officers (ALO)
HQ AFROTC/DOR
High School Counselors
College Contacts
Base Education Officers
Air Force Recruiting Service (AFRS)
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RDA
Develop America's Airmen Today ... for Tomorrow
•
•
•
•
•
Assigned to HQ AFROTC/DOR, not the Region, not DET
Trains the RFC
Reviews Monthly Activity Reports
Conducts SAVs; but may assist whenever needed
Assist with College/High School Fairs & recruiting events
‒ If I have your recruiting materials, I can represent your program
• Assisting with additional funding
‒ Travel, COIs, A&P once you have expended your money
‒ Forecast if possible so that I may include in my monthly budget
• Scholarship Presentation Coordination
• On-Call for Assistance; Liaison between you & HQ ROTC
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AFROTC/DOR
Develop America's Airmen Today ... for Tomorrow
• This office is overall in charge of recruiting for AFROTC
• Offices you need to know
‒ DORM: Approve XNET expenditures such as A&P, COI, and
XNET Promos; Approves Detachment Web site (along with
AU/PA)
‒ DORT: In charge of targeted recruiting that may take place in
your AOR
‒ DORR: Recruiting activities, RDA, Gold Bars (currently
suspended)
The Intellectual and Leadership Center of the Air Force
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JROTC SASI
Develop America's Airmen Today ... for Tomorrow
• JROTC can provide you with many viable leads for your
program
• JROTC students are already interested in the military, not
all will be qualified
• RFC Actions:
‒
‒
‒
‒
Schedule visits with as many SASIs as possible
Work JROTC Honors camps in your area
Work any JROTC Summers Camps in your area
Coordinate JROTC Drill Meets with RFCs
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ALO
Develop America's Airmen Today ... for Tomorrow
• ALOs are a valuable force multiplier for you; they meet
with many students and guidance counselors
• RFC Actions:
‒ Attend Training at ALO Area Annual Meetings, brief them on
AFROTC HSSP process, provide them AFROTC materials, let
RDA know when these meetings are
‒ Coordination for High School/College Fairs; Partner with them on
these events for a team effort; USAFA candidates should also be
working HSSP applications
‒ Coordination for HSSP Interviews; they can do interviews for
HSSP; USAFA candidates’ interviews can be used for HSSP
‒ Coordination for HSSP Scholarship Presentations; ALOs can be
a big help in this area
‒ Ask about Joint AFA/AFROTC Grassroots event
• AFA sponsored info event usually conducted over Thanksgiving/Christmas
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High School Counselors
Develop America's Airmen Today ... for Tomorrow
• You should try to meet with as many HS counselors as
possible in your AOR so they know about AFROTC and
about your program
• Use the counselor’s guide and local flyers
• Can have a COI to pay for lunch with a group of
counselors
• Many school systems have counselors meetings right
before school begins
• If they are educated on HSSP, they will send leads your
way
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College Contacts
Develop America's Airmen Today ... for Tomorrow
• You should meet with certain personnel at your host and
cross-town universities to ensure they know about your
program and the benefits of AFROTC
‒
‒
‒
‒
‒
Admissions Office to include admissions recruiters for the school
Financial Aid Officers
Orientation Coordinators
Targeted major deans (foreign language, engineer, nurse)
Targeted group personnel (minority-influenced group heads,
diversity affairs office)
‒ Tour Ambassadors
• If they’re educated on AFROTC, they’ll send leads your
way
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Base Education Officers
Develop America's Airmen Today ... for Tomorrow
• Base education officers are the first stop for enlisted
members of the USAF to find out about commissioning
opportunities; most do not know about AFROTC program
‒ Should meet with them once a year to accomplish training on
AFROTC and enlisted commissioning programs
• Ensure that your detachment flyers are posted at this
office
• Consider meeting with Airman Leadership School
leadership to brief ALS classes on commissioning
opportunities
• TAPS, VA briefings
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AF Recruiting Service (AFRS)
Develop America's Airmen Today ... for Tomorrow
• AFRS is in charge of accessing personnel in to the USAF for both
enlisted and officer categories
‒ Meet with the local AFRS to ensure that the local and regional recruiters know
about AFROTC and your program
‒ If you have a highly competitive college senior, you may send them to the
Officer Accessions (OA) recruiter for application through OTS
‒ If OA recruiters have a noncompetitive OTS applicant, they should refer them
to you for possible ROTC consideration
‒ If you have a student that is more interested in an enlisted career field or may
need to put their education on hold for financial reasons, you may refer them to
the enlisted recruiter
• Coordinate with AFRS on recruiting events…you should know what
they know and they should know what you know
• You can schedule recruiting assets through AFRS…see next slides
• http://www.rs.af.mil/
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Develop America's Airmen Today ... for Tomorrow
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Develop America's Airmen Today ... for Tomorrow
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Must Know Websites
Develop America's Airmen Today ... for Tomorrow
•
•
•
•
•
•
•
AFROTC.com
Airforce.com
Holm Center/AFROTC Restricted Site
Holm Center/AFROTC Public Site
WINGS
ALOWEB
Military.about.com
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About.com US Military
Develop America's Airmen Today ... for Tomorrow
• http://usmilitary.about.com/od/officerjobs/a/afoffjobs.htm
• Exceptional information & descriptions of officer jobs in
USAF
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Final Thoughts
Develop America's Airmen Today ... for Tomorrow
• Know your market; document efforts or reasons for
minimal/no efforts IAW NRS, AFROTCI, Det RP
• Find most effective/efficient way to become
compliant and meet AFROTC/unit objectives; then
“focus” efforts on most ROI
• Recruiting is meeting people & sharing information;
RFC must get away from the desk/phone even with
busy schedule & positive cadet/graduation numbers
• Use all available resources
• Direct recruiting questions or concerns to your RDA
or AFROTC/DOR as we are the functionals/SMEs
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