Cuyahoga County Economic Development
Commission - Progress Report
December 12, 2012
Construction Update
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Facility 80+% complete
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Schedule still on track
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Labor performance holding solid
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2
“Soft” opening of Convention Center with 3 events in June
Ribbon cutting and community open house around the formal
opening of the Convention Center for the National Senior Games
on July 21
Medical Mart grand opening in mid October
SBE participation of 29.7% vs. 25% target
169 SBE firms for $85 million of work
City residence at 21% vs. 20% target, and County at 54% vs. 40%
Convention Center: Customer and Market Reaction
Praise for the Building
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“This is way beyond what I imagined here… I had no idea”
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“Great exhibit space”
“Love the promise of state-of-the-art technology”
“Lots of loading dock space … located in the right place”
“Medical Mart is a real plus” (health related tradeshows and conferences)
Regard for Our Town
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“Lots of terrific things to do”
“The walkability is great”
“Medical community is superb”
“You make me feel welcome and important”
“United Hub is a real plus”
Detractions/Concerns (excluding weather)
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3
“What convention center?”
“Call us back when you’re open”
“Hotel situation isn’t so good… no connected facilities, no convention size hotel”
“Tell me again about the parking”
“Can we get to the lakefront?”
Convention Center Meetings Overview –
November 2012
Booked/Confirmed Events
2013
2014
2015
2016
2017
2018
2019
24
Meetings/
Conferences/
Special Events
15
Proposals Pending: 31
16
4
11
3
9
4
12
4
8
2
2
2
2
0
2
2
Total Attendees
214,396
90,846
63,900
44,050
200
7,900
0
7,500
Total Room Nights
97,289
22,650
28,049
31,110
400
7,940
0
7,140
Convention Business - 2012
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End of 2011
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June, 2012 Snapshot
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46 Conferences/Events Booked (contract)
17 events (2013); 12 events (2014); 9 events (2015)
Today - Snapshot
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5
26 Conferences/Events Booked (contract)
7 events (2013); 8 events (2014); 7 events (2015)
October, 2012 Snapshot
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27 Letters of Intent (LOIs)
Moving LOIs to contracts
Increased from 26 conferences/events to 59 conferences/events
28 Meetings/Conferences and 31 Trade/Consumer Shows
214,396 estimated attendance
97,289 group hotel room nights
Nearly $100,000 million in economic impact
Significant Announcements – 13 Conferences in Last
4 Months
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2015, 2017, 2019 Rubber Expo (announced May 3)
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2013 National Senior Summer Games (announced July 13)
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Hosted 200 meeting planners on site July 25-27, 2012
2014 Case Management Society of America (announced July 24)
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6
Mall C media event with County Executive FitzGerald and Mayor Jackson
Nearly 35,000 visitors to Cleveland in summer, 2013
Facility will open two months early in July, 2013
2012 Ohio Society of Association Executives (announced July 18)
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5,500 attendees
4,565 group hotel room nights
120,000 gross square feet of exhibit hall space
$ 7.1 million in economic impact
1,800 attendees
5,500 group hotel room nights
125,000 gross square feet of exhibit hall space
$ 4 million in economic impact
Largest healthcare conference in Cleveland history
Significant Announcements – 13 Conferences in Last
4 Months
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2015, 2017, 2019 Ohio Music Educators Association (announced August 10)
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2014 Practice GreenHealth CleanMed (announced August 17)
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1,500 attendees
1,125 group hotel room nights
32,000 gross square feet
$ 1 million in economic impact
2015 Industrial Supply Association (announced September 19)
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7
One of the nation’s largest healthcare industry sustainability conferences
850 attendees
1,100 group hotel room nights
$ 1 million in economic impact
2013, 2014, 2015 Ohio Optometric EastWest Eye (announced August 27)
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9,000 attendees
2,575 group hotel room nights
80,000 gross square feet
January/February event
$ 2.8 million in economic impact
Thanks to ‘Cleveland Champion’ Jack Schron
1,500 attendees
2,800 group hotel room nights
160,000 gross square feet
$ 2.78 million in economic impact
Positive PR – Last 4 Months
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8
Significant Media Events (18 press releases in last 12 weeks)
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“Topping Out” ceremony on Mall B (June)
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National Senior Games/Opening Early media conference on Mall C (July)
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Washington Post and national Convention media site visit (August)
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Local Media Hard Hat Tour (September)
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Promotional video release (October)
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Medical Mart Tenants – Cleveland Clinic/GE Healthcare, Johnson Controls,
UH/Philips
Press Coverage
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29 features in Convention industry publications/websites, including Meetings
Focus, Meetings & Conventions, Successful Meetings, and Convene
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24 features in Healthcare industry publications/websites, including Modern
Healthcare, Med City News, and Plastics in Medical Devices
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18 national features, including AP, Wall Street Journal, Washington Post, NPR,
MSNBC, CNBC, and Yahoo!
Industry Advisory Board – The Strategy Engine
Industry Members
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Cardinal Health
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Johnson Controls
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Cisco Systems
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Johnson & Johnson
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Foundation Medical Partners
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Medtronic, Inc.
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GE HealthCare Systems
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Philips Healthcare
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IBM
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STERIS
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Invacare
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Stryker
Ex-Officio Members
9
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BioEnterprise
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Cleveland Clinic
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University Hospitals
Medical Mart Strategy
Vision
Mission
MISSION
To serve as a catalyst for
fundamental
improvements in health
and in health care
quality, access, and cost
VISION
STRATEGIC
PRIORITIES
ORGANIZATIONAL
CAPACITY
REQUIREMENTS
CORE VALUES AND PRINCIPLES
By the end of 2015, the Cleveland
Medical Mart will be globally regarded
as the leading facility of its type in the
world
• It will serve health and health care
innovation, education, and commerce
by aspiring to show the best of what
is possible today through a number of
state-of-the-art spaces, programs,
and virtual offerings
• It will contribute materially to the
reputation and the economic
development of Cleveland, Cuyahoga
County, and Northeast Ohio, and will
build on and enhance the rich
heritage and distinctive capability of
Northeast Ohio health care
Core Values and Principles
Collaborative; Innovative and leading-edge; Interesting all the time, not just when
staffed/major meetings happening; Refreshed periodically; Flexible
10
Medical Mart Strategy
Strategic Priorities
The spaces, programs, and virtual
offerings—and the Medical Mart
itself—will be as broadly interesting,
accessible, interactive, and fun as
possible, but the overarching
touchstone of the facility will be
meeting the commercial purposes of
its participants
Organizational Capacity
Requirements
MISSION
The building will offer a number of
services and capabilities, some on a fee
basis, including:
•
An integrated approach to
developing meetings that leverage
the Medical Mart and Convention
Center to their mutual benefit
•
“Smart building” services, including
inbound and outbound virtual
capabilities
•
A service that will facilitate customer
access to real clinical settings
•
A state-of-the-art
education/simulation program
design, delivery, assessment and
certification service
•
A tour guide/docenting service
•
Sponsored, reservable flex space to
support rotating themes or meetingkeyed new themes, and sponsored
“gathering spaces”
•
The staff support needed to deliver
and manage the above
VISION
Spaces will highlight not only state of
the art offerings of individual
organizations, but also will include
collaboratively-executed, state-of-theart themed multi-organization spaces
Both types of spaces will:
•
Improve the research/product
development/branding/sales/
service results of their participants
•
Show and be a spark to innovation
•
Provide a setting in which multiple
educational/training programs are
delivered—ranging from self-guided
tours to device rep training to
thought leadership in challenging
areas
•
11
Include virtual offerings
STRATEGIC
PRIORITIES
ORGANIZATIONAL
CAPACITY
REQUIREMENTS
CORE VALUES AND PRINCIPLES
Themed Floors
Approximate
Usable
Square Feet
12
30,000
4.
Health Care IT (Example: Interoperability Showcase)
30,000
3.
Clinical Spaces (Example: Operating Room of the Future)
30,000
2.
People, Patients, and Caregivers (Example: Breast Cancer
Disease Journey)
5,000
1.
Health and Home (Example: Home of the Future)
Medical Mart Prospects: Prominence and Location
Internationally/Nationally
Prominent
30
Prominence
14
TOTAL: 84
24
16
Regionally / Locally
Known
Local
Outside NEO
Location
13
Medical Mart Prospects: Industry Category and
Location
Location
Category
Devices and Equipment
Based
Outside
NEO
Local
Total
17
7
24
4
4
Education
Furnishings
5
Health Care
Information Technology
12
Health Care Provider
System
5
17
6
6
Specialty Materials
2
4
6
Services and Other
10
12
22
46
38
84
TOTAL
14
5
Nashville Announced Tenants
Prominence
Internationally/Nationally
Prominent
Regionally / Locally
Known
•
Vanderbilt University
•
•
•
Lipscomb University
Specialty Care
Information Corporation of
America
V. Alexander
Rewind America
•
•
•
•
HIMSS
Steelcase
•
•
MDI Consulting
Huida Investment
Management
RFID in Healthcare
Consortium
SSI Group
Human Scale
Ergo Centric
•
•
•
•
Nashville
Elsewhere
Location
In active discussion with CMMCC
15