CVB
Partnership
Yields Big
Events
FEBRUARY 19, 2015
TWIN CITIES REGION
“Twin cities are a
special case of two
cities or urban centers
that are founded in
close geographic
proximity and then
grow into each other
over time, losing most
of their mutual buffer
zone.” –wikipedia.org
-mspairport.com
MEASURING GROWTH
% Occupancy
% Occupancy: 2012-14
100
95
90
85
80
75
70
65
60
55
50
Mpls
Bloom
St Paul
2012
68
69
60
2013
72
70
63
2014
72
73
63
MEASURING GROWTH
ADR
ADR: 2012-14
160
150
140
130
120
110
100
90
80
Mpls
Bloom
St Paul
2012
129
98
89
2013
141
101
93
2014
148
108
97
MEASURING GROWTH
RevPAR
RevPAR: 2012-14
120
110
100
90
80
70
60
50
Mpls
Bloom
St Paul
2012
88
69
53
2013
101
71
58
2014
107
78
62
DESTINATION OVERVIEW
Minneapolis-Saint Paul (MSP) International
Airport and hub for Delta Airlines
Three cities now connected via Light Rail Transit
Stadiums, Ballparks, and Arenas
Two Convention Centers
Mall of America
19,000 hotel rooms in metro
3 CITIES, 1 DESTINATION
 Marketing Minneapolis-St. Paul-Bloomington
partnership to meeting planners:
 Tradeshows
 Familiarization (FAM) Tours
 Client Site Visits
 Joint Sponsorship Opportunities
 Referrals
 Cross-promotion
MINNEAPOLIS
A LOOK BACK AT 2014
2014 Highlights – Best Year Ever
 Major Leagues Baseball All-Star Game, USA Volleyball
Girls Championships, Meeting Professionals
International (MPI) 2014 World Education Conference,
Shriners International Convention
 All 4 KPI’s met (Group Room Nights, Minneapolis
Convention Center Revenue, Partnership/Sponsorship
Revenue, and Leisure/Tourism Room Nights
MINNEAPOLIS
2015 & BEYOND
Looking ahead…
 Short Term Leads are UP
 Corporate Travel is UP (but budgets are still/always flat
)
 Key 2015 Groups
 Railway Interchange (5,000 contracted peak rooms and
10,000 people attend
 American Society of Agronomy-Crop Science Society of
America-Soil Science Society of America (2,600 contracted
peak rooms and 7,500 people attend)
 National Senior Games
BLOOMINGTON
A LOOK BACK AT 2014
 Phase 1C expansion, a $325 million project on the north
side of the Mall of America that will include 150,000
square feet of office space, over 30 new retail shops and
restaurants.
 Hyland Ski Jump is awarded a $750,000 grant to improve
their facilities and make the jump a year round
destination.
BLOOMINGTON
2015 & BEYOND
Under construction
Under construction
Under construction
Under construction
Under construction
SAINT PAUL
A LOOK BACK AT 2014
2014 Highlights
 Green Line opens in June; transportation hub at
revitalized Saint Paul Union Depot
 BMW International Rally, Big Ten Men’s Ice Hockey
Tournament, Community Transportation Association of
America
 Crashed Ice wraps up 4 th Year with record crowd
SAINT PAUL
2015 & BEYOND
Looking Ahead…
 Saint Paul Saints open at new CHS Field on May 21
 Key Groups:
 2015 Association on Higher Education And Disability Annual
Conference
 2016 Alliance for Innovation Transforming Local Government
 2016 U.S. Figure Skating Championships
CITYWIDE EVENTS: 2015 & BEYOND
The Twin Cites will host:
2015 Society of Gov’t Meeting Planners
2018 National Education Association Annual Meeting
2018 American Legion National Convention
CITYWIDE EVENTS: 2015 & BEYOND
The Twin Cites will host:
2015 National Senior Games
2016 United States Figure Skating National Championships
2016 Coors Light Stadium Series (Wild vs. Blackhawks) at TCF Bank
2016 PGA Ryder Cup
2018 NFL Super Bowl
2018 NCAA Men’s Frozen Four
2019 NCAA Final Four
THAT’S GREAT, NOW WHAT?
Get engaged with your CVBs
Attend networking events
Partner on FAM tours, tradeshows, and other
marketing opportunities
We can get them here, you give them the
experiences
Q&A