MARKETING DEPARTMENT
Prepared by Ayla Bossonaro – Team Leader
MARKETING DEPARTMENT
MEMBERS
Adele Mudgway
Promotions Officer
Nanthawan Pinthugat
Products and Services Officer
Emma Neslon Waite
Public Relations Officer
Ayla Bossonaro
Team Leader
MARKETING DEPARTMENT
MEMBERS
Adele Mudgway
Promotions Officer
• Produce promotional material (leaflets, posters, flyers or others)
• Develop a process for obtaining feedback on marketing campaign
•BALYA Cancer Self Help & Wellness Inc.
Nanthawan Pinthugat
Products and Services Officer
• Determine what products and services we are going to deliver
• Determine the price and the manner in which that should take place
• Organise the sales: chocolates, muffins, cupcakes…
MARKETING DEPARTMENT
MEMBERS
Emma Neslon Waite
Public Relations Officer
• Approach Woolworths for sponsorship
• Develop a customer response form and manage the customer complaints
• Monitor the customer service charter
Ayla Bossonaro
Team Leader
• Allocate roles to team members and guide them to the completion of the plan
• Produce the team charter for the department
• Organise an activity in order to test the market
•Create the Gantt Chart and the Budget for the Department
MARKETING DEPARTMENT
TEAM CHARTER
Purpose of Marketing Department
The marketing department is a committed team dedicated to provide the
best Customer Service and to build long term and reliable relationships with
customers and partners.
We strive to exceed customer expectations and to deliver the best quality
products and services.
Mission
The Mission of Marketing Department is to understand and deliver the
customer needs and add value through excellence in quality and customer
service.
MARKETING DEPARTMENT
TEAM CHARTER
Goals
1. To deliver the best quality products and services, anticipating customer
needs and wants.
2. To develop and deliver a quality marketing campaign in order to promote
and spread our customer’s values.
3. To acquire customer loyalty and build relationship with key partners.
RESEARCH THE CLIENT
• The team conducted a RESEARCH into the client.
-Website http://www.amandayoungfoundation.org.au/
-TAYF presentation 26th August
•…to understand which were their needs and expectations.
•…and to establish a relationship with the client. - Rainer
Deliver the right products and services!
RESEARCH THE CLIENT
The Amanda Young Foundation
The AYF is a non-profitable
organisation created in 1998,
after the sad death of Amanda
Young at the age of 18, from a
disease called meningococcal
septicaemia.
The mission of the Foundation is
to reduce deaths from this
disease in WA, as well as to
support survivors.
RESEARCH THE CLIENT
The Amanda Young Foundation
OBJECTIVES
• increase awareness and educate the
community about the meningococcal
disease;
•organise events to raise operation funds;
•raise funds for medical research regarding
the meningococcal disease;
•organise an annual camp for year 11 school students to encourage the
development of leadership skills.
MARKETING TASKS
1. Products - Cadbury Chocolate
Responsible: Nanthawan
• Objective = raise OPERATIONAL
FUNDS
AUGUST
SEPTEMBER
Week 4
week 5
week 6
week 7
week 8
15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
Order chocolate boxes
Orders come in
Sort and Issue box
Chocolate Sales
Money returned
Pay Bill
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MARKETING TASKS
2. Plan Activities
• Objective = raise operational funds.
MORNING TEA
Products: Apples, Cupcakes,
Muffins
When: 29th September
Where: Open Space
Conference
MARKETING TASKS
2. Plan Activities
• Objective = promote THE AMANDA YOUNG
FOUNDATION and raise funds.
SAUSAGE SIZZLE
Products: Hot Dog, Coke, Water and TOYS
When: 20th October
Where: Central Tafe
MARKETING TASKS
3. Test the Market - Meningococcal Day
Responsible: Ayla
Friday 2nd September 2011 was the first "National Meningococcal Day" for
Australia.
OBJECTIVES
•Promote the Amanda Young Foundation;
•Test the market by selling different types of products – the learnings will be used to
plan the next events;
•Start the fundraising (operational budget).
WHAT
The ReachOutt employees helped the Marketing Department distributing flyers,
selling cupcakes, water bottles and yellow roses
WHEN
Thursday, 1st September 2011
From 10:15am to 11:45am
TESTING THE MARKET
The Products
Cupcakes
Medium = $2
Small = $1 or 3 for $2
Yellow Roses
$2,50 each
*fundraising for operational budget
Water Bottles
$2 each
*fundraising for The
Amanda Young Foundation
*fundraising for operational
budget
TESTING THE MARKET
The Results
Cupcakes – SALES
19 un medium (Nan)
16 un medium (Drita&Ella)
29 un small (Drita&Ella)
Yellow Roses
26 un
Water Bottles
7 un
TOTAL PROFIT = $120.73
Operational funds = $112,12
The Amanda Young Foundation = $8,61
MARKETING TASKS
3. Create a BUDGET for the Department
Responsible: Ayla
BUDGET - MARKETING DEPARTMENT
1. Cadbury Chocolates
Cadbury
Product Name
Freddo Chocolate
Freddo White Chocolate
Caramello Koala
Boost Bar
Cherry Ripe Bar
Crunchie Bar
Time Out Bar
Product No.
1609819
1683747
1683777
1609760
1617269
1629459
1628796
Quantity
2
1
1
2
1
1
1
Cost/Bulk
$
$
$
$
$
$
$
Sell Price/Box
$
48,00
$
48,00
$
48,00
$
48,00
$
48,00
$
48,00
$
48,00
Total Revenue
$
96,00
$
48,00
$
48,00
$
96,00
$
48,00
$
48,00
$
48,00
$
432,00
Sell Price/Unit
0,77 $
2,00
$
1,00
$
1,00
0,68 $
2,00
0,88 $
2,50
Total Revenue
14,00
29,00
16,00
38,00
65,00
162,00
28,80
28,80
28,80
28,80
28,80
28,80
28,80
Total Cost
$
57,60
$
28,80
$
28,80
$
57,60
$
28,80
$
28,80
$
28,80
$
259,20
Total Profit
$
38,40
$
19,20
$
19,20
$
38,40
$
19,20
$
19,20
$
19,20
$
172,80
Total Cost
$
$
$
$
$
$
Total Profit
$
8,61
$
29,00
$
16,00
$
25,00
$
42,12
$
120,73
2. Market Testing - Meningococcal Day
Product Name
TAYF water bottles
Cupcakes (small)
Cupcakes (medium)
Cupcakes (big)
Flowers
Quantity
7
29
16
19
26
Cost/Unit
$
$
$
$
$
$
$
$
$
$
$
5,39
13,00
22,88
41,27
MARKETING TASKS
3. Create a BUDGET for the Department
3. Morning Tea
Audience: 70 people
Product Name
Tea
Plastic Cup
Sugar
Plastic spoons
Apples
Cupcakes
Muffins
Napkins/Plastic Utensils
Quantity
100
100
100
100
30
40
25
100
Cost/Unit
$
$
$
$
$
$
$
$
Quantity
80
200
80
80
2
2
1
60
60
Cost/Unit
$
$
$
$
$
$
$
$
$
0.10
0.15
0.08
0.08
0.67
0.65
1.07
0.03
Sell Price/Unit
$
1.50
$
$
$
$
1.00
$
2.00
$
2.20
$
-
0.03
0.50
0.55
2.80
3.10
3.00
0.77
0.06
Sell Price/Unit
$
4.50
$
$
$
$
$
$
$
2.50
$
-
$
$
$
$
$
$
$
$
$
Total Revenue
Total Cost
Total Profit
150.00
10.00 $
140.00
15.00 -$
15.00
8.00 -$
8.00
8.00 -$
8.00
30.00
20.10 $
9.90
80.00
26.00 $
54.00
55.00
26.67 $
28.33
3.00 -$
3.00
315.00 $
116.77 $
198.23
$
$
$
$
$
$
$
$
$
$
Total Revenue
Total Cost
360.00
6.00
40.00
44.00
5.60
6.20
3.00
150.00
46.20
3.60
510.00 $
154.60
4. Sausage Sizzle
Audience: 100 people
Product Name
HOT DOG
Napkins/Utensils
Bun
Sausages ($11 for 20)
Tomato sauce
Barbcue sauce
Mustard sauce
Coke
Straw
Total Profit
$
360.00
-$
6.00
-$
40.00
-$
44.00
-$
5.60
-$
6.20
-$
3.00
$
103.80
-$
3.60
$
355.40
MARKETING TASKS
3. Create a BUDGET for the Department
5. Toys (supplied by Joseph)
Product Name
LED Rose
Lens Cup
Lens Cup
Spider Mats
Spider Mats
Little Light
Writing Board
Head band
The Zero Gravity Car
Quantity
1
1
1
1
1
1
1
1
1
Cost/Unit
$
$
$
$
$
$
$
$
$
4,00
12,00
24,00
4,00
3,00
2,00
3,00
3,00
15,00
Sell Price/Unit
$
5,00
$
20,00
$
30,00
$
8,00
$
6,00
$
5,00
$
5,00
$
5,00
$
20,00
Quantity
2
5
2
2
35
310
2
Cost/Unit
$
$
$
$
$
$
$
0,50
1,00
1,00
1,00
2,00
0,15
20,00
Sell Price/Unit
$
$
$
$
$
$
$
-
$
$
$
$
$
$
$
$
$
$
Total Revenue
Total Cost
5,00
20,00
30,00
8,00
6,00
5,00
5,00
5,00
20,00
104,00 $
$
$
$
$
$
$
$
$
Total Revenue
-
4,00
12,00
24,00
4,00
3,00
2,00
3,00
3,00
15,00
70,00
Total Profit
$
1,00
$
8,00
$
6,00
$
4,00
$
3,00
$
3,00
$
2,00
$
2,00
$
5,00
$
34,00
1,00
5,00
2,00
2,00
70,00
46,50
40,00
166,50
Total Profit
-$
1,00
-$
5,00
-$
2,00
-$
2,00
-$
70,00
-$
46,50
-$
40,00
-$
166,50
6. Promotional Material
Product Name
Yellow tissue paper
Meningococcal Day Poster - A4 Colour
Yellow Roses Poster Yellow Roses Poster
Price List Poster A4 Colour
Promo Poster A3 Colour
Flyers A4 Black & White
Other decorative materials
Total Cost
$
MARKETING TASKS
4. Promotional Material
Responsible: Adele
MARKETING TASKS
6. Develop a Customer Service Response Form
Responsible: Emma
Thank you!
Prepared by Ayla Bossonaro – Team Leader