Name ______________________
FASHION MERCHANDISING
CH. 12 & 22 REVIEW
1. What retail establishments sell merchandise at lower than market-level prices and offer no customer
service?
Discount stores
2. What retail establishments sell brand name or designer merchandise at lower than normal prices?
Off-price discounters
3. What retail establishments are manufacturer owned and operated that only sell merchandise that the
manufacturer makes?
Factory outlets
4. What retail establishments specialize in bulk sales of a limited selection of nationally branded staple
merchandise?
Warehouse clubs
5. What is it called when too many goods are produced?
Overruns
6. What are surpluses or overstocks of goods called?
End-of-season goods
7. What are discontinued goods called?
Closeouts
8. What are goods with slight imperfections called?
Irregulars
9. What does NRF stand for?
National Retail Federation
10. What type of merchandiser markets all types of goods in multiple price ranges to try and satisfy the
needs of a broad range of customers?
General
11. What type of merchandisers offer limited lines of related products targeted to more defined
customers?
Specialized
12. What type of retailing allows consumers to use communication devices to place merchandise orders?
Telecommunications
13. What type of stores are independent owner operated either run by a husband and wife or a proprietor and a
few employees?
Mom and pop
14. What type of store sells large scale general merchandise that groups it into separate departments?
Department
15. What type of stores are owned, managed, and controlled by a central office?
Chain
16. What type of stores support the many small stores located in shopping malls?
Anchor
17. What type of stores are the established department store’s satellite stores opened in other locations?
Branch
18. What store is the original parent or main department store?
Flagship
19. What is the supervising of the budget and spending activities of the retail store called?
Financial control
20. What is the physical management of the store called (includes, marketing, security, and customer service)?
Store operations
21. What is the planning, buying, and selling of apparel and accessories called?
Merchandising
22. The hiring, training, and rewarding of employees (with raises or bonuses) is part of what?
Personnel
23. Advertising, displays, public relations, publicity, and special events are all part of what?
Sales promotion
24. Name at least two licensed merchandise stores.
Disney, MTV, etc…
25. Name at least two non-store retailers.
Mail order, telecommunications, personal selling, vending machines
26. What is the physical display of goods in the most attractive and appealing way called?
Visual merchandising
27. What is the interior arrangement of retail facilities known as?
Store layout
28. What are the parts of the store called where merchandise is displayed and customers interact with sales
personnel?
Selling areas
29. The way that goods are hung and placed on shelves is called what?
Merchandise presentation
30. What type of layout has one or more primary aisles running through the stores, with secondary aisles
intersecting them at right angles?
Grid
31. What type of layout has a free-flowing arrangement without a set pattern?
Maze
32. What type of fixtures hold large amounts of merchandise?
Capacity
33. What type of fixtures hold small amounts of merchandise?
Feature
34. What is the main purpose of visual merchandising?
Sell goods/promote the store
35. What percent of the store does the selling area occupy?
75-80%
36. What is the most valuable area of the store?
Entrance
37. What is the store’s style and appearance called?
Decor
38. What are individual and notable physical presentations of merchandise called?
Displays
39. Added objects that support the theme of the display are called?
Props
40. What type of props are used to establish a mood or an attractive setting?
Decorative
41. What type of props are used to physically support or hold merchandise?
Functional
42. What type of props are used to support functional and decorative props?
Structural
43. To make displays more interesting, should the products be featured in even or odd numbers?
Odd
44. What type of displays feature items that “go together,” such as soccer shoes, shin guards, and bags?
Related groupings
45. What type of displays highlights a specific type of item, such as holiday sweaters, in different colors and sizes?
One-category groupings
46. What type of displays feature items for special events, such as New Years Eve or Mardi Gras?
Theme groupings
47. What type of displays features unrelated items that are sold in the same store?
Variety groupings
48. What is the NRF’s trade publication called?
STORES
49. Name at least two examples of functional props.
Mannequins, pedestals
50. Put these merchandising terms in order: arranging, buying, planning, selling, receiving.
Planning
Buying
Receiving
Arranging
Selling