ECONOMICS
Encourage Enterprise and
Entrepreneurial Skills
Unit 9 Project
OBJECTIVES
In this project students will:

Have a budget of 10,000 AED which they have gathered from their school salary to start up a business. They
will prepare a business plan, budget, analyse the market needs and sell their product at a profit. Each
member will have a role in this team, therefore, each and every member will have to collaborate to
guarantee the success of this project. Teachers will have a minimum role and will only provide very little
help.

SO…, Students will:

Design, plan, analyze and prepare a budget for a business of their choice.
 Be divided into groups of at least 4 members, where each group with have a:
1) Finance & Personnel Manager 2) Research & Development Manager 3)Marketing & Sales Manager 4) CEO

Justify choices through research

Display findings using charts/graphs and give a presentation.
 This activity can be accomplished in the classroom once you have completed unit 9.
CORE SKILLS
Students will take part in many activities. These activities will include:
 Collecting, analyzing, organizing and applying information in a given
context.
 Collaboration between students within their group to work towards
and defined outcome.
 Little support from teachers and minimum instruction to support
independent learning.
 Initiating and organizing self and activities.
 Becoming motivated, exploring and being creative.
 Applying information and communication technology.
MUST HAVES, ELECTIVES AND EXTRAS
WHAT YOU NEED TO CONSIDER
Must Haves
•
•
•
•
•
•
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A creative and original business
idea [team]
A name for your business [team]
Description of your business’
product or service [R&D]
Budget (costs of production,
employees, rent, delivery,
advertising / revenue from sales =
profit) [F&P]
Target customers (justify who will
you sell to and how you’ll interest
them) [M&S]
Business structure (price, place,
promotion and product) [CEO]
Presentation [team]
3 Electives
1 Extra
• Infographic to show
your budget with a
written description
• Advertisement /
video commercial
• Written report to
describe and
evaluate the
business plan
• Evaluate
weaknesses and
strength in your
business.
• A website for
the company
• Interview
clients to
collect data
about the
chosen
product
• Suggest ways
your business
can save
money
• Video game
product
placement
• Logo
UNIT 9 PROJECT BUSINESS PLAN JOBS
 1) Finance & Personnel Manager
 (Investigates the funding and spending for your company.)
 2) Research & Development Manager
 (Creates and describes new Products and services)
 3) Marketing & Sales Manager
(creates brand awareness to sell the product)
 4) Chief Executive Officer
 (The CEO is the chosen leader group)
 1) Finance & Personnel Manager (Investigates the funding and spending for your company.)
 Helpful Questions:
 What is the cost of producing your product?
 Where will you produce the Product?
 How much will you pay your employees?
 Factor in the cost of the materials from the R&D Manager.
 Factor in the cost of the marketing from the M&S Manager
 How can you get more money?
 What will be the cost of that money?
 What will your profit margin be?
 When will you make a profit?
 Tasks:
 Helps make a spread sheet
 Present description of business costs and revenue expectations
 Make info graphic.
 2) Research & Development Manager (Creates and describes new Products and services)
 Helpful Questions:
 When was your product or service invented? Give a short history.
 Who will be your competitor?
 How will you set yourself apart to be different/better than your competitors?
 Compare yourself to a competitor, what does your product have that competitor does not?
 What materials will you use for your product or service?
 How much will the cost of the materials be?
 Where will you source your materials?
 Tasks:
 Research
 Design or Draw a picture of your product or service.
 Describe the product or service.
 Describe the current economic sector for your Business’ industry
 Help make a logo.
 Helps make a spread sheet.
 3) Marketing & Sales Manager (creates brand awareness to sell the product)
 Helpful Questions:
 Who is your target customer?
 Describe your ideal customer's age, interests, financial situation.
 Is your product something they need or something want?
 How will you reach your customer?
 Where will you sell your product?
 Will you have your own store or Will you be sold in other stores?
 Where will you put these ads to reach your target customer.
 How much will the ads cost?
 Tasks:
 Research
 Make an advertisement/commercial
 Describe your target customer
 Present how you will create brand awareness.
 Helps make a spread sheet
 4) Chief Executive Officer (The CEO is the chosen leader group)
 Make sure tasks are getting done
 Helps with work in all departments so the team works together
 Puts together the presentation
 Helps decide business’ location
 Helps make a spread sheet
 Help make a logo.
 Help make a name.
LESSON ONE
 In lesson one students will:
 Divide into Groups and divide jobs.
 Look at the Must Haves, Electives and Extras.
 Brainstorm business ideas.
 Make a list of items needed for this project..
 Decide what is needed for the next class.
WATCH THIS VIDEO AND TAKE NOTES
 The Junior Apprentice :
 https://youtu.be/FuiPcA1Mj2s
 https://youtu.be/2rHxyQqo2R8
 https://youtu.be/wTuhOkBxdio
LESSON 2
 In lesson 2 students will:
 Decide on the product or service they will promote or sell.
 Research it and choose your target customers.
 Answer questions… What? Who? When? Where? Why? How?
 Information about your business
 Name your business
LESSON 3
 A description of the economic sector.
 Start budgeting for your business ensuring that your are generating
profit . (Remember, support your ideas with research)
 Think of a place and a price for your product.
 How are you going to promote it and package it.
LESSON 4
In lesson 4 students will:
 Write an introduction to the presentation
 Write down the information that will be used in the presentation.
 Prepare the infographics and description
 Prepare some counter-arguments for what audience members will say
during the presentation.
LESSON 5
Time to finalise your project!!!
Prepare a slideshow / presentation showing your
business plan
Identify how to give great presentations.
Plan the presentation.
Give each group member a part to present.
PRE-PRESENTATION
 Make sure that your presentation :

Is clearly organised and interesting.

Provides a clear description of the of your business.

Has all the must haves, 3 electives and an extra.
NOW, MAKE SURE THAT YOU:
 Know what you will say.
 Practice your words many times.
 Make eye contact with your audience.
 Know which student is before you and after you in my group.
 Make sure the videos in my presentation work.
LESSON 6 AND 7
In lesson 6 and 7 students will:
 Give group presentations.
 Evaluate the presentations of their peers.
 Learn how to self-reflect on their performance.
 Build a self-improvement plan for presenting.
RUBRIC: WRITING
RUBRIC: PRESENTATION AND BUSINESS
PLAN