Ashley Norberg & Silian Xu
DISNEY COMPANY OVERVIEW
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The company was founded in 1923 and is based in
Burbank, California
It operates the ABC Television Network and 10 owned
television stations, the ESPN Radio and Radio Disney
networks, and 46 owned radio stations.
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ABC-, ESPN-, ABC Family-, SOAPnet-, and Disney-brand
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Walt Disney World Resort in Florida.
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Disneyland Resort in California, Disney Cruise Line, and
ESPN Zone facilities; Disneyland Resort Paris and Hong
Kong Disneyland Resort; Tokyo Disney Resort in Japan
DISNEY COMPANY OVERVIEW
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Produces and acquires live-action and animated
motion pictures, direct-to-video programming,
musical recordings, and live stage plays.
License Disney characters, and visual and
literary properties to manufacturers, retailers,
show promoters, and publishers; and publishes
books and magazines.
Creates and delivers Disney-branded
Entertainment and lifestyle content across
interactive media platforms.
GIVE A DAY GET A DISNEY DAY
Commercial
GIVE A DAY GET A DISNEY DAY
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Goal- Provide certified volunteers with a one-day
ticket to any park at Disneyland in California or
Walt Disney World Florida in 2010.
Disney is partnering with HandsOn Network, a
clearinghouse for volunteer opportunities, to
connect people with projects and to certify that
the work was done.
HandsOn Network has 70,000 affiliated agencies,
from Habitat for Humanity to local food banks,
churches, health care centers, and educational
programs.
TERMS
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You must pre-register and sign up through this site to
volunteer
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Ticket quantities for this program are limited 1,000,000
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You must be at least 18 to sign up.
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One ticket per person
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Program begins January 1, 2010 and continues until
tickets are distributed or until December 15, 2010
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Your voucher for a free ticket must be redeemed by
December 15, 2010, and used on the same day of
redemption.
GIVE A DAY GET A DISNEY DAY
 Disney
Website
REASON FOR PROGRAM
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It is good publicity and economically it could make
sense
Stimulate some incremental demand
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Increased sales in T-shirts and popcorn etc.
The free offer will also bring in visitors who wouldn't
otherwise have made the trip, and they'll bring
paying guests with them
A timely promotion
increased needs of nonprofits in the weak economy
 President Obama's national volunteering initiative
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SOCIALLY RESPONSIBLE
Raise awareness for grass-roots community
volunteerism
 Encourage volunteerism, especially among
families
 Make positive difference in communities
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INDUSTRY TREND
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Free admission offer is
part of a larger trend in
the tourism industry
3.5 million people
registered for the birthday
promotion and about 30
percent of them have
taken advantage of it so
far
CONCLUSION
Increases brand image
 Encourages volunteerism
 Promote community activism
 Positive marketing strategy
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HOW THINGS GOING ON?
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Five-City "Give a Day, Get a Disney Day" Tour
SOURCES
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"Disney Offers Free Entry to 1 Million Volunteers - ABC News." ABCNews.com Breaking news, politics, online news, world news, feature stories, celebrity interviews
and more - ABC News. Web. 10 Jan. 2010.
<http://abcnews.go.com/Travel/wirestory?id=8700087&page=2>.
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"The Walt Disney Company and Affiliated Companies - Corporate Press Releases 090929." The Walt Disney Company and Affiliated Companies - Corporate
Information. Web. 10 Jan. 2010.
<http://corporate.disney.go.com/news/corporate/2009/2009_0929_volunteer_free_day.
html>.
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"Walt Disney Co. (DIS)." Walt Disney Co. (DIS). Yahoo Finance. Web. 10 Jan. 2010.
<http://finance.yahoo.comq/pr?s=DIS>.
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Videos
 http://www.youtube.com/watch?v=M_jvVl4uySo
 http://www.youtube.com/watch?v=X8uq_K3Vk28&feature=related