Flintshire Booking
How to…
Write a great job advertisement
Write a great job advertisement
Recruitment professionals all agree that the one thing recruiters most often get wrong is the advert
text. They simply don't put in the effort to write good job adverts.
You are writing a job advertisement: sell the job, the salary and benefits, sell the prospects and sell
your school. We want you to be able to attract the best candidate possible for your job as quickly as
possible. To help you write a compelling job advert, we’re giving you some handy hints and advice to
make sure you have a great advert to attract great applicants.
‘Employers…must present themselves in a way that will attract the jobseeker, and build a relationship
with them so that they want to apply for a role. This can be done by creating a content-rich website
that is interactive and interesting…and by making the site quick and easy to use, so that jobseekers
can find the information they want within three or four clicks. Finally, the application process should be
as simple and quick as possible.’
Chartered Institute of Personnel and Development
For further information and advice, please call our Education Recruitment Specialists on 0845
226 1906
Top tips

First impressions count
Your advert is a candidate’s first impression of you. Attract the best candidates by making
your advert clear, concise and easy to apply for.

Think like a Job Seeker
A good advert attracts good candidates and job seekers are evaluating job opportunities
against a shopping basket of personal criteria. Read through your job information from their
perspective. Will the message draw them in to apply?

What to include in your text
The main part of your advert should include an overview of the school, the role, closing
date/time, interview dates and a safer recruiting statement. Keep the advert to fewer than 700
words and include keywords to make your job searchable.

Make your school stand out
Emphasise unique characteristics about your school to catch the candidates’ eye and sell
your job. Also make sure you tailor school information to match job role. For example if
recruiting for a ‘Design and Technology Teacher’ and your school is a specialist Design and
Technology school, be sure to mention this.
Advert structure
Use the information below to structure your job posting, then transfer the information to eteach.com.

Full school name and institution type.

Catch the candidate’s eye with a short phrase or description at the top
of your advert.
eg ‘over-subscribed’ / ‘award winning’ / ‘forward thinking’.

Avoid jargon. Simplify language and choose search engine friendly
descriptions.
*Check out our keywords guide featured below.

Keep this clear and concise.

Make it searchable with popular keywords to improve your online
advertising.
*Check out our keywords guide featured below.

Be specific about role type. Where possible, avoid using ‘Other’.

Candidates only want the main details about the job. Try to keep to a
maximum of 700 words.

Check spelling, punctuation and grammar for accuracy.

Be specific to win their trust. Jobseekers can be sceptical about generic
terms used in adverts. Ensure all required elements are requested here
e.g. DBS check.

Keep it professional and avoid using humour.

Check that your advertisement grabs attention – sell your job!
Location

Always specify the town and consider mentioning a well-known place or
landmark nearby.
Salary

Specify the salary in £s. Alternatively, if you do not wish to disclose this
put MPS (Main Pay Scale). If the position is part-time, put the ACTUAL
salary, not the FTE.

State any benefits your school can offer. eg. an onsite nursery where
teachers can send their children.

If the role is specialist and you require only the highest quality
applicants, ensure you are prescriptive in your specification.

You may want to be less specific if you are looking for a greater volume
of CVs.

Determine the ‘Necessary’ vs. ‘Desirable’ skills, including whether
NQT’s will be considered.
Name of school
Job title
Job summary
Person
specification
Advert structure (continued…)
School
description
How to apply
Additional
information

Take the time to promote your school. Don’t just copy information from
your school’s website.

Emphasise what is unique about your school and always mention its
achievements.

In the first couple of sentences include information about the type of
school including, where it is, current staffing levels and why the opening
has occurred.

Use the opportunity to advertise your Talent Pool to candidates too;
even if they’re not right for this vacancy, they could be perfect for a
position in the future

Select one application route only.
Consider using the new Eteach Online Application System for one easy
application form and ability to view applicant’s information in one view.

If you choose a different method, ensure your details on how to apply
are easy to follow and state the documentation applicants must supply.

Put in contact details (incl. name, telephone number and email
address) and a ‘Call to action’.

Detail the time and date the job application closes, it’s a legal
requirement.

If you wish to, why not add a ‘Letter from the Headteacher' or some
Department information to set the scene for your candidates.
Making your job advert searchable
Over 65% of jobseekers start their job hunt on search engines, and the majority that use Eteach.com
tend to search the job title first followed by the location/area.
To capture this growing audience, you need to ensure your job advert is optimised for this. We’re sure
you’ve heard of Search Engine Optimisation (SEO) before, and it’s not as tricky as it sounds.
It’s simply a case of knowing the best keywords to include, to easily attract the greatest response,
helping the best candidates find your advertisement. We’ve even taken out the hard work, and a list of
the top keywords for the education sector are included below.
How to incorporate keywords for SEO

Job title
So how much of a difference does the job title actually make? A huge difference!
According to Google, ‘Maths Teacher’ is 20 times more popular a search term compared to
‘Teacher of Mathematics’. Whereas ‘English Teacher’ is searched for 20 times more than
‘Teacher of English’.
Search through our keywords featured below, and choose the most relevant and most
searched for term for your advert to make a huge impact on the level of exposure your advert
receives.

Job description
The first 150 words are the most important. Think about the terminology and words you would
search for if you were looking for a new career move. Particularly think about maximising the
terms you think they’ll want to know e.g. Subject, Job title and Location. Job adverts stating
the actual location generate 3 times the responses of those that don’t.
Using popular searched for terms will have a significant positive impact on the visibility of your
vacancy and therefore generate more views and ultimately applications. Carry out a search
for the role that you’re advertising using Eteach, research similar job postings to see what
phrases other recruiters use, then include in your advert.
Making these simple changes, will have a huge overall impact on your recruitment and could
make all the difference in finding a good or great candidate.
Recommended Job Titles for Subject Positions
Keyword or Phrase
Accounting
Accounting Teacher
Accounts Teacher
Teach Accounts
Art
Art Teacher
Teaching Art
Teach Art
Art and Design
Art and Design Teacher
Teacher of Art and Design
Behavioural Studies
Behavioural Studies Teacher
Teacher of Behavioural Studies
Biology
Biology Teacher
Teach Biology
Teacher of Biology
Business Studies
Business Studies Teacher
Teacher of Business Studies
Teach Business Studies
Chemistry
Chemistry Teacher
Teacher of Chemistry
Teach Chemistry
Children’s Development & Learning
Child Development Teacher
Teach Child Development
Children’s Development & Learning Teacher
Citizenship
Citizenship Teacher
Teach Citizenship
Teacher of Citizenship
Dance
Dance Teacher
Teach Dance
Teacher of Dance
Design and Technology
Design and Technology Teacher
Design Technology Teacher
Teach Design and Technology
Teacher of Design and Technology
Search Popularity
320
170
70
6,6000
1,600
260
40
10
10
0
1,970
70
40
390
40
30
2,400
90
40
110
10
0
110
30
0
4,400
210
30
90
80
20
10
Recommended Job Titles for Subject Positions
Keyword or Phrase
Drama
Drama Teacher
Teach Drama
Teacher of Drama
Early Years
Early Years Teacher
Early Years Teachers
Teach Early Years
Economics
Economics Teacher
Teach Economics
Teacher of Economics
Electronics
Electronics Teacher
Teach Electronics
Teacher of Electronics
English
English Teacher
Teacher of English
Teach English
English as a Foreign Language
TEFL Teacher
English as a Foreign Language Teacher
English as a Second Language
English as Second Language Teacher
Teach English as a Second Language
Teach English as an Additional Language
Environmental Studies
Environmental Studies Teacher
Teacher of Environmental Studies
Expressive Arts
Art Teacher
Teach Expressive Arts
Expressive Arts Teacher
Food Technology
Food Technology Teacher
Food Tech Teacher
Teach Food Technology
Foundation
Foundation Teacher
Teacher of Foundation Studies
Search Popularity
1,300
70
40
1,300
90
0
590
50
30
50
30
0
33,100
1,600
0
720
170
40
20
0
10
0
6,600
0
0
170
40
10
50
0
Recommended Job Titles for Subject Positions
Keyword or Phrase
French
French Teacher
Teach French
Teacher of French
General Studies
General Studies Teacher
Teach General Studies
Teaching General Studies
Geography
Geography Teacher
Teach Geography
Teacher of Geography
Geology
Geology Teacher
Teach Geology
Geology Lecturer
German
German Teacher
Teach German
Teacher of German
Global Studies
Global Studies Teacher
Teach Global Studies
Teaching Global Studies
Graphic Design
Graphic Design Teacher
Teach Graphic Design
Teacher of Graphic Design
Greek
Greek Teacher
Teach Greek
Teacher of Greek
Health and Social Care
Health and Social Care Teacher
Teach Health and Social Care
History
History Teacher
Teach History
Teacher of History
Humanities
Humanities Teacher
Teach Humanities
Teacher of Humanities
Search Popularity
5,400
390
110
170
0
60
1,000
110
40
50
10
10
2,400
170
30
10
0
0
90
10
0
210
40
10
90
20
3,600
210
70
320
10
20
Recommended Job Titles for Subject Positions
Keyword or Phrase
ICT
ICT Teacher
Teach ICT
Teaching ICT
International Baccalaureate
International Baccalaureate Teacher
Teach International Baccalaureate
Italian
Italian Teacher
Teach Italian
Teacher of Italian
Key Stage 1
KS1 Teacher
Key Stage 1 Teacher
Teach KS1
Key Stage 2
KS2 Teacher
Teach KS2
Key Stage 2 Teacher
Key Stage 3
KS3 Teacher
Teach KS3
Key Stage 3 Teacher
Key Stage 4
Key Stage 4
Teach KS3
Languages
Languages Teacher
Teach Languages
Latin
Latin Teacher
Teach Latin
Law
Law Teacher
Teacher of Law
Teach Law
Learning Support
Learning Support Teacher
Teach Learning Support
Teacher of Learning Support
Leisure and tourism
Tourism Teacher
Travel and Tourism Teacher
Search Popularity
880
480
50
10
0
1,600
110
50
590
550
0
140
0
50
1,000
0
210
1,000
0
70
40
480
70
2,400
70
30
590
0
0
40
20
Recommended Job Titles for Subject Positions
Keyword or Phrase
Literacy
Literacy Teacher
Teacher of Literacy
Mathematics
Maths Teachers
Mathematics Teacher
Teacher of Mathematics
Media Studies
Media Studies Teacher
Teach Media Studies
Teacher of Media Studies
Modern foreign languages
MFL Teacher
Foreign Language Teacher
Modern Foreign Language Teacher
Music
Music Teacher
Teach Music
Teacher of Music
Numeracy
Numeracy Teacher
Teach Numeracy
Teacher of Numeracy
Pastoral
Chaplain
Pastoral Teacher
Performing Arts
Performing Arts Teacher
Teacher of Performing Arts
Personal social and health education
PSHE Teacher
Personal Social and Health Education
Teacher
Philosophy
Philosophy Teacher
Teach Philosophy
Teacher of Philosophy
Physical Education
PE Teacher
Physical Education Teacher
Teacher of PE
Search Popularity
260
180
2,900
2,400
140
480
70
0
480
260
40
9,900
260
260
10
10
0
480
50
70
0
40
0
210
70
30
5,400
2,900
30
Recommended Job Titles for Subject Positions
Keyword or Phrase
Physics
Physics Teacher
Teach Physics
Teacher of Physics
Politics
Politics Teacher
Teach Politics
Teacher of Politics
Primary
Primary School Teacher
Primary Teacher
Psychology
Psychology Teacher
Teach Psychology
Teacher of Psychology
Religious Education
RE Teacher
Religious Education Teacher
Resistant Materials
Technology Teacher
Woodwork Teacher
Resistant Materials Teacher
Science
Science Teacher
Teacher of Science
SEN
SEN Teacher
Special Needs Teacher
Social and Political Studies
Social Studies Teacher
Social and Political Studies Teacher
Social Science
Sociology Teacher
Social Sciences Teacher
Sociology
Sociology Teacher
Teach Sociology
Teaching Sociology
Spanish
Spanish Teacher
Teacher of Spanish
Search Popularity
3,600
140
40
170
10
0
9,900
8,100
590
70
40
320
70
480
70
10
4,400
70
14,800
1,600
590
0
260
40
5,400
1,000
5,400
8,100
140
Recommended Job Titles for Subject Positions
Keyword or Phrase
Speech and Drama
Speech and Drama Teacher
Teach Speech and Drama
SpLD
SEN Teacher
SpLD Teacher
Textiles
Textiles Teacher
Teacher of Textiles
Welsh
Welsh Teacher
Teach Welsh
Search Popularity
50
0
14,800
20
90
0
40
590
Recommended Job Titles for ‘Position’ Roles
Keyword or Phrase
Assistant Head Teacher
Deputy Head Teacher
Assistant Headteacher
Assistant Head
Head of Department
Head of Department
Department Head
Head Teacher
Headmaster
Headteacher
Head Teacher
Head of Year
Head of Year
Head of Faculty
Head of Faculty
Faculty Head
Search
Popularity
1,300
320
140
1,900
500
8,100
2,400
1,900
60,500
8,100
250
Keyword or Phrase
Lecturer
Lecturer
Lecturing
Leadership
Leadership
School Leadership
Management
School Business Manager
School Manager
Subject leader
Subject Leader
Teaching assistant
Teaching Assistant
Assistant Teacher
Search
Popularity
18,100
1,900
201,000
1,300
1,000
720
4,400
14,800
1,900
Recommended Job Titles for Support Functions
Keyword or Phrase
Search Popularity
Higher Level Teaching Assistant
Higher Level Teaching Assistant
1,000
High Level Teaching Assistant
90
Higher Level Teaching Assistants
30
Teaching Assistant
Teaching Assistant
14,800
Higher Level Teaching Assistant
1,000
Nursery Nurse
Nursery Nurse
3,600
Community Nursery Nurse
390
Nursery Nurse Assistant
70
LAB/IT Technician
Lab Assistant
5,400
ICT Technician
880
Science Technician
590
Sports Coach
Sports Coach
Sports Coordinator
1,600
260
Exam Invigilator
Exam Invigilator
1,600