MANDI TINSLEY
818-640-8204
Los Angeles, CA
Mandi.tinsley@sbcglobal.net
SUMMARY
Accomplished and collaborative Creative Producer of integrated media, commercials and content. Multifaceted problem solver with 15+ years of marketing, advertising and production leadership. Uniquely skilled in resourcing projects and inspiring visionary work from teams to achieve creative excellence – on budget, in budget! Very detailed and organized, able to evaluate creative and technical needs and implement strategies to reach communication objectives. Creates dynamic, impactful work to raise brand awareness and increase sales. Brings extensive knowledge and unique perspective from producing directly for production companies, advertising agencies, and global advertisers in a broad range of industries.
Building/Leading Creative Teams Service Agreement Negotiation
Complex Productions Budget Management
Multiple Brand Campaigns Production Negotiation
Creative/Innovative Thinking Collaborative Communication
Key Liaison
PROFESSIONAL EXPERIENCE
FREELANCE
Senior Integrated Content Producer
Producer creating branded content for broadcast and social media.
2014-Present
Clients included: Production For The People, Mattel
SPIN MASTER, Los Angeles
Head of Production LA / Senior Producer, Advertising and Media
2011 – 2013
As in-house ad agency, hired and directed freelance creative teams to produce advertising campaigns supporting marketing strategies and communication objectives for multiple brand groups – girls, boys, pre-school and games.
 Streamlined work flow process and resource allocation as EP for multiple brands while simultaneously producing major company brand launches from ‘soup to nuts’ for both traditional and digital media, maintaining creative excellence while improving efficiency and savings.
 Key liaison to support Entertainment, Marketing, Sales, Licensing, and PR departments, improved internal communication and ensured budgets and timelines were met.
 Collaborated with key licensing partners on advertising for licensed properties, including
Nickelodeon, DreamWorks and Pixar Animation Studios for content creation.
 Seamlessly managed communication and political landscape with executives while fostering innovation from creative teams, ensuring universal satisfaction of communication objectives and support of ideas.
 Supervised all budgets and service agreements, maximizing productivity and efficiency.
 Identified and assembled diverse creative resource network to deepen the accessible talent pool in production, music, visual effects, creative teams, and post production to deliver content across all media.
FREELANCE 2007 – 2010

Senior Producer
Produced award-winning advertising campaigns (2010 Telly Award), for global companies launching new brands complete from concept through editorial for both traditional and digital media.
Clients included: Spin Master, MGA Entertainment, 21 st Century insurance and AIG Direct.
MANDI TINSLEY
21 ST CENTURY INSURANCE, Los Angeles, CA
Executive Producer
PAGE TWO
2002 - 2007
Supervised Broadcast production with an annual advertising budget in excess of $80M. Reported directly to President/CEO.
 Conducted advertising agency review process and acted as key liaison for client with ad agency, ensuring all marketing and advertising objectives were met.
 Established, organized and streamlined internal broadcast procedures, which resulted in efficiency of the approval process, reduced costs while maintaining creative/brand integrity.
 Collaborated on strategic / creative development for integrated media projects, maximizing cost benefits.
 Interfaced with key internal department heads for Sales, Corporate Events, Customer Service, and
Claims, maintaining brand consistency on all productions.
 Searched, selected, and supervised broadcast vendors for both the General and Spanish language markets for in-house projects, maintaining cost control without forfeiting creativity.
Partners included: Dailey & Associates, Sedgwick Road, Acento, @Radical Media, Hungry Man, Red Car,
Rhythm & Hues
ADDITIONAL EXPERIENCE
TINSLEY & COMPANY, Los Angeles, CA
Owner & Executive Producer
Independently managed and produced broadcast, corporate and entertainment projects for advertising agencies and nationals advertisers.
Clients included: Foote Cone & Belding, Pittard Sullivan, Paramount Studios, The Walt Disney Co.,
Universal Studios, Mattel.
O’NEIL AND ASSOCIATES, Los Angeles, CA
Partner/ Executive Producer
Produced TV commercials for an award winning film and video production company for multiple clients in the tourism, automotive, entertainment, food, beverage and youth industries.
Clients included: Toyota, Volkswagen, Chrysler, Nissan, Cadillac, Hasbro, Hilton Hotels, The Walt
Disney Company, Burger King, Pepsi, Coke
EDUCATION

Marketing and Business, Glenmeade College, South Africa
Additional Coursework, Film and Television, University of California Los Angeles