TQF 3
Course Description
Name of University:
Rangsit University
School/Faculty/Department: International College Program
1. General Information
1.
Course ID and Course title
ICT323 Electronic - & Mobile Commerce
2.
Credit units (Number of hours per week for lecture, lab, and self-study)
3 hours (3-0-6)
3.
Programme and Categorization of course
This subject is under free elective courses in Information Communication and Technology
program’s curriculum for International College Program of Rangsit University
4.
Responsible faculty member and list of instructors
Aj. Sascha Funk
5.
Semester/Year level
Semester 2-2014 / 3rd year
6.
Pre-requisite course(s) (if any)
None
7.
Co-requisite course(s) (if any)
None
8.
Place of study
Rangsit University, Muangake Campus
9.
Date of preparation or latest update
April, 2015
Section 99, 100
1
TQF 3
2. Learning Objectives and Development Objectives
1.
Learning objectives
The students will be able to:
1. Understanding concepts and developments of electronic and mobile commerce platforms.
2. Understanding electronic commerce related issues.
3. Understanding how electronic commerce functions and what influences successful ecommerce development..
4. Relating the current marketing concepts to e-commerce.
5. Developing fundamental skills required to design profitable electronic commerce outlets.
6. Developing fundamental skills required to run and maintain electronic and mobile
commerce websites.
2.
Objectives for course development/improvement
1. Understanding theory, concepts in Electronic and Mobile Commerce.
2. Developing skill for capturing fundamental requirements in order to design and build
electronic commerce websites.
3. Understanding how to apply Electronic Commerce, Usability and Design concepts onto
website development.
4. Be able to analyze needs and implement successful electronic commerce startegies.
3. Course Content and Activities
1.
Course content
This course introduces electronic and mobile commerce concepts as well as basic online
marketing strategies and usability ideas to students in order to develop a broad understanding
of mobile and electronic commerce. If necessary the course will also introduce or further the
understanding of current web development and security related programming principles.
Moreover topics such as mobile development, user experience, encryption and responsive web
design will be covered.
2.
Number of hours per each semester
Lecture
Tutorial
Lab/Field
Study/Workshop
Self-study
Lecture 45 hours
Upon request
Homework, assignment,
presentation
6 hours per week
2
TQF 3
3.
Number of hours per week for advising and academic counseling for individual students
- Students can request for academic advices prior/after classes or in class hours.
- Students can make appointment or stop by at the faculty members’ offices during the
specified office hours (18 hours per week).
- Students can use mobile media to contact the instructor
- Students can request academic help through the Department or emails of faculty members.
4. Learning Outcomes
1.
Morals and ethics
The course aims to develop students to have morals, understand ethics and codes of conducts
in their real life. The students will be able to possess ethical, moral and honest behavior
academically and professionally, especially performing in the environment of electronic
commerce.
1.1
Morals and ethics needed to develop
- The students will developed a working knowledge of Electronic and Mobile
Commerce and their implementation and management in general which should be
abided by professional codes of conducts, rules, regulations and mobilely
acceptable ethics.
- The students need to have self discipline and punctuality in attending the class and
submitting assignments.
- The students need to pay respect to other’s people’s rights and opinions.
1.2
Methodology
- Lecture and case studies on Electronic and Mobile Commerce, website development
and management; causes of unethical behaviors and effects on performance.
- Encourage students to express their opinions in class.
- Case study analysis of E-Commerce and Mobile Commerce websites and
applications.
- Check attendance and apply classroom policies.
1.3
Assessment
- Observing students behavior and manner in class.
- Evaluating homework and assignments.
2.
Knowledge
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TQF 3
The students will be able to understand the fundamental concept of Electronic Commerce,
Mobile Commerce and their respective implementation and management, problem solving and
also apply theories to solve real world commerce issues.
2.1
Expected knowledge to be gained
The students will be able to:
- Gain overall knowledge in electronic and mobile commerce and develop ideas in
problem solving.
- Possess analytical skills, problem-solving skills, communication skills, IT skills,
business skills.
- Possess understanding of theories and principles of and new development in the
field of electronic and mobile commerce.
- Update and understand changes in technologies, standards, rules, and regulations
according to Electronic Commerce concepts applying to daily lives.
2.2
Methodology
Lecture and case studies on fundamental E-Commerce and Mobile Commerce
concepts, Usability, web design, A/B testing, security and payment options. Using
standard lecture and project based learning approaches. Online course materials are
available for students to do self-study and self-assessment parallel to the lecture.
2.3
Assessment
-
3.
Examinations on theories and application related to E-Commerce concepts,
Usability, Web design, A/B testing and payment options & security.
Assignments, quizzes and examinations on respective lectures.
Evaluating case study analysis.
Check class attendance.
Intellectual Skills
The students will be able to critically and logically analyze on E-Commerce concepts,
especially related online business, usability and payment options and also utilize theoretical
knowledge to design and implement E-Commerce solutions in pre-existing websites.
3.1
Intellectual skills needed to develop
The students will be able to:
- Critically and logically analyze on E-Commerce and Mobile Commerce concepts
- Fundamentally find solutions to basic E-Commerce and web design issues related
to online business.
- Solve the problems intellectually and professionally.
- Analyze, relate and explain current e-commerce approaches.
- Relate, compare and contrast E-Commerce concepts with offline commerce
concepts.
3.2
Methodology
4
TQF 3
3.3
Assessment
-
4.
Lecture and case studies on E-Commerce concepts.
Design case study analysis on E-Commerce and Mobile Commerce
Assignments, quizzes and examinations on respective lectures.
Individual projects, design and implementation of e-commerce concepts
Project presentation, discussion, analysis of other people’s work.
Examinations on theories and application related to Electronic Commerce
concepts.
Assignments, quizzes and examinations on respective lectures
Design project
Project presentation
Project implementation
Check class attendance.
Interpersonal skills and responsibility
The students will be able to cope with changing environmental issues and continuously engage
in self and professional development
4.1
Interpersonal skills and responsibility needed to develop
The students will be able to:
- Identify a simple research topics and keyword to build effective action plans for
designing Electronic Commerce solutions.
- Open and willing to learn and reasonably accept criticism.
- Work individually and independently on project assignment related to ECommerce.
- Work as a team to analyze critically about E-Commerce designs of other people in
class.
- Show responsibility with assignments and term paper.
- Possess ability of being a good leader and a good follower and solving problems
based on their priority in the assigned term paper.
4.2
Methodology
-
4.3
Assignments and quizzes from time to time.
Self-study materials related to E-Commerce are provided
Design project assignment
Implementation project assignment
Complete implementation report related to E-Commcer and Mobile Commerce
Discuss on given E-Commerce solutions.
Assessment
5
TQF 3
5.
Examinations on theories and application related to Electronic Commerce design,
implementation and management concepts.
Assignments, quizzes and examinations on respective lectures.
Evaluating case study analysis and report.
Check class attendance.
Quantitative skills, communication skills, and ICT skills
-
5.1
The students will be able to possess ability in acquiring and analyzing information in
fundamental E-Commcer and basic usabiltiy design and implementation.
The course also develops quantitative analysis skills and ICT skills to facilitate ECommerce concepts design and implementation, case study and related topics.
Quantitative skills, communication skills, and ICT skills
The students will be able to:
- Possess and able to apply appropriate quantitative skills and techniques in
Electronic Commerce, implementation and management to solve problems.
- Possess ability in acquiring and analyzing information in conducting a small
academic investigation on E-Commerce topics.
- Possess ability in summarizing, communicating and presenting topics and issues
related to E-Commerce, Usability and related topics.
- Possess discretion in the use of E-Commerce technology in an appropriate manner.
5.2
Methodology
-
5.3
Self study on modern E-Commerce topics, case study and issues from ECommerce group website.
Assign individual assignments, presentation and encourage to discussion about
individual E-Commerce techniques.
Assessment
-
Examinations on theories and application related to E-Commerce solution
implementation and management concepts.
Assignments, quizzes and examinations on respective contents.
Evaluating case study analysis and report presentation.
Check class attendance.
5. Course Planning and Assessment
1.
Wee
k
Course planning
Topics/Details
Hours
6
Learning
Activities
/Media
Instructor
TQF 3
1
Introduction to E-Commerce & Mobile
Commerce
3
Lecture
Discussion
PowerPoint
Pre-test
Examples
Aj. Sascha
2
The E-Commerce Revolution. Offline vs. online.
3
Lecture
Discussion
PowerPoint
Examples
Calculation
Aj. Sascha
3
History & Development of Electronic
Commerce
3
Lecture
Discussion
PowerPoint
Examples
Calculation
Aj. Sascha
4
Categorizing E-Commerce
3
Lecture
Discussion
PowerPoint
Examples
Calculation
Quiz
Aj. Sascha
5
The influence of mobile media on e-commerce
3
Lecture
Discussion
PowerPoint
Examples
Calculation
Quiz
Aj. Sascha
6
Differences in web development. Responsive vs.
Mobile vs. Apps
3
Lecture
Discussion
PowerPoint
Examples
Calculation
Exercises
Aj. Sascha
7
Managing E-Commerce websites, CTR, Bounce
Rate and tracking
3
Lecture
Discussion
PowerPoint
Examples
Calculation
Exercises
Aj. Sascha
7
TQF 3
8
3
Wrap-up Review
Discussion
PowerPoint
Examples
Aj. Sascha
***** Midterm Examination *****
9
Payment options
3
Lecture
Discussion
PowerPoint
Examples
Calculation
Exercises
Aj. Sascha
10
Security & Encryption
3
Lecture
Discussion
PowerPoint
Examples
Calculation
Aj. Sascha
11
Usability & U/X design, Testing
3
Lecture
Discussion
PowerPoint
Examples
Calculation
Exercises
Quiz
Aj. Sascha
12
Understanding user behavior. Web vs. Mobile.
3
Lecture
Discussion
PowerPoint
Examples
Calculation
Exercises
Aj. Sascha
Marketing concepts for electronic and mobile
commerce services
3
Lecture
Discussion
PowerPoint
Examples
Calculation
Exercises
13
8
Aj. Sascha
TQF 3
14
The check-out process, converting users.
3
Lecture
Discussion
PowerPoint
Examples
Calculation
Exercises
Quiz
Aj. Sascha
15
Conclusion and Wrap-up Review
Final project presentation
Final report submission
3
Lecture
Discussion
PowerPoint
Examples
Calculation
Exercises
Aj. Sascha
***** Final Examination *****
2.
Assessment
Activity
1
Learning Outcome
Assessment Method
Assessment
Week
Marks
Allocation
2.1, 2.2, 2.3, 3.1,
3.2, 3.3, 4.1, 4.2,
4.3, 5.1, 5.2, 5.3
Examination 1 (Midterm)
Week 8
35%
Examination 2 (Final)
Week 15
35%
2
1.1, 1.2, 1.3, 2.1,
2.2, 2.3, 3.1, 3.2,
3.3, 4.1, 4.2, 4.3,
5.1, 5.2, 5.3
Quiz and Homework
Week 4, 8, 10,
12
5%
3
1.1, 1.2, 1.3, 2.1,
2.2, 2.3, 3.1, 3.2,
3.3, 4.1, 4.2, 4.3,
5.1, 5.2, 5.3
Academic report
Week 8,15
20%
4
1.1, 1.2, 1.3, 2.1,
2.2, 2.3, 3.1, 3.2,
3.3, 4.1, 4.2, 4.3,
5.1, 5.2, 5.3
Class attendance
Week 1-15
5%
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TQF 3
6. Course Resources
1.
Required text books and readings
An always updated list of required readings can be found on the instructor’s website
2.
Supplementary reading list/references
3.
Recommended reading list/references
Recommended readings will be shared and discussed in the classes’ mobile media group
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TQF 3
7. Course Feedback and Improvement
1.
Course evaluation by students
-
2.
Discussion with students
End-semester questionnaire
Class evaluation/peer evaluation
Questioning and answering session in class
Other methods of course evaluation
- Discussion with faculty staff
3.
Course development and improvement
-
4.
Quality assurance of the course
-
5.
Course workshop and meeting
Course mentor
Class observation
Knowledge sharing
Internal committees
External committees
Internal quality assurance
External quality assurance
Course revision and development plan
- Major revision every 5 years
- Minor revision where appropriate
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