Dr. Rado Kotorov
Director Strategic Product Management & Competitive Strategy
September 2011
Core Beliefs & Principles
 Maximize Utilization:
• Offer robust set of tools and technologies for
every need and employee skill level
 ROI and Value Maximization:
• Ease of use, deployment, and scaling
• Integration of auxiliary tools and technologies
• Unique model & architecture to leverage
open source
 Customer Driven:
• 70-80 % of all features
Copyright 2007, Information Builders. Slide 2
Core Philosophy: Continuous Innovation & Capability
Expansion to Support Business & People Growth Over Time
Copyright 2007, Information Builders. Slide 3
At IBI Innovation Is an Institutionalized Process
Industry &
Technology
Conferences
Market
Perspect
ive
WF
Advisory
Board
Plans &
Prototypes
Customer
Cross
Reference
Industry
Analysts
Executive
Team
Hype vs.
Reality
Hands on
Ethical
Competitor
Research
Employee
Innovation
Council
Customer
Input
Strategic
Develop
ment
User
Croups
Copyright 2007, Information Builders. Slide 4
Empowering Stakeholders
The Extended BI System
Copyright 2007, Information Builders. Slide 5
Empowering Individual Users
The User Spectrum
Trends
TDWI Executive Poll
 Methods/techniques that will
 Technologies that will be most
be most important to you in
the next three years:
1. Agile BI development *
2. Data quality *
3. BI Governance
4. Recruiting and
maintaining talent
5. BI Center of
Competence
6. Marketing BI
7. Usage monitoring *
important to you in the next
three years:
1. Predictive analytics *
2. Visualization *
3. MDM *
4. Dashboards *
5. The Cloud *
6. Analytic databases *
7. Mobile BI *
8. Open source *
9. Text analytics
Copyright 2007, Information Builders. Slide 7
Trends
How do you use Business Intelligence?
Technology Priorities
Business intelligence applications
1
Enterprise applications (ERP, CRM,
others)
2
Servers and storage technologies
3
Legacy modernization, upgrade,
or enhancement
4
Technical infrastructure
5
Security technologies
6
7
73% of organizations
do not use BI as a
competitive
differentiator
Collaboration technologies
8
44% of organizations
Document management
do not use BI 9for
strategic
Service-oriented architecture
(SOA) decision10
& business applications (SOBA
)
making
Source: Forrester Research, Global BI and Data Management Study
Trends
Is your Business Intelligence application easy to use?
Technology Priorities
Business intelligence applications
1
Enterprise applications (ERP, CRM,
others)
2
Servers and storage technologies
3
Legacy modernization, upgrade,
or enhancement
4
Technical infrastructure
5
Security technologies
6
Networking, voice,
andof
data
7
68%
organizations
do not find their
BI
8
applications easy to
Document management
9
use
Collaboration technologies
Service-oriented architecture (SOA)
& business applications (SOBA)
10
Source: Forrester Research, Global BI and Data Management Study
Core BI + Extended BI
10%
40%
Enterprise BI Penetration
Copyright 2007, Information Builders. Slide 10
IBI Accomplishments & Future Direction
Today IBI Is Rated As a Leader …
• “IBI offers full stack
•
•
alternative to large
software vendors.”
“If you are not looking
for a software stack
lock-in from a large
vendor, but still have
larger enterprise BI
requirements, IBI indeed
offers such a choice.”
Key add-ons to close
gap & LEAD:
• Data Quality
• Advanced analytics
• Active Technologies
Copyright 2007, Information Builders. Slide 11
IBI Accomplishments & Future Direction
Completeness of Platform
 Front-end Capabilities
 Analytics, Production Reporting, Power
User Ad-hoc, Business User Ad-hoc,
Dashboards, Custom apps, Performance
Management, Predictive Analytics,
Visualization, Mobile, MS-Office
integration, Electronic Distribution,
Electronic Publishing, Search
 Back-end Capabilities
 Data Access/Integration, Batch-based ETL,
Real-time Data Transformation, Business
Activity Monitoring, Complex Event
Processing, Data Profiling, Data Quality
Management, Master Data Management
Copyright 2007, Information Builders. Slide 12
WebFOCUS
77xx, 8 and
Beyond
Copyright 2007, Information Builders. Slide 13
Trend 1: Mobility
WebFOCUS toGo
Enterprise Mobile Enablement
Mobility
Trends & Fads
Some users
become more
mobile ….
… other less mobile.
Copyright 2007, Information Builders. Slide 15
Device Proliferation
The Challenge
Our Strategy: Design once, deploy on any Device
Phone
Tablet
Touch Screen
Varying Form Factors
Copyright 2010, Information Builders. Slide 16
The Challenge
The Behavior is Different
Copyright 2010, Information Builders. Slide 17
The Form Factor Challenge
The Resolution Is Different
Copyright 2010, Information Builders. Slide 18
Mobile Development
Five Paradigms
 iOS Apps: Developed using iOS SDK; Installed to run
natively on the device; Leverage iOS functionality.
 Web Apps: Web pages conforming to iOS UI and behavior.
 Optimized Web Pages: Content scales appropriately to
device size.
 Compatible Web Pages: Display content as is without
Optimizing for form factor.
 Hybrid Approach: Combine native UI with web content via
content viewing area.
Copyright 2010, Information Builders. Slide 19
WebFOCUS toGo
Any Device, Any Form Factor, Any OS Platform
 WebFOCUS toGo Strategy:
 Offer device independent BI



solutions
Offer develop once, deploy
anywhere environment
Offer highly interactive,
device exploitive Web Apps
with built in analytic
capabilities
Make it easy to embed BI Web
Apps in custom applications
 WebFOCUS toGo Components:
 Active Technologies
 Mobile Favorites
 Mobile Faves
 WebFOCUS Maintain
 ..and forthcoming extensions
Copyright 2007, Information Builders. Slide
20
WebFOCUS toGo
Active Technologies for Mobile Web Apps
 Ease of Use
 Single-tap UI paradigm
 Full gesture & screen rotation support
 Embedded data analysis and

visualization
Full offline data interactivity
 Ease of Development
 Dynamic device detection
 Build once, fit in any device
 Industry Standard
 Web Apps technology
 iPhone App-like UI
 Available in HTML or Flash
WebFOCUS toGo
Maintain for User Input Mobile Applications
Copyright 2010, Information Builders. Slide 22
Trend 2: Self-Service Analytics
InfoAssist
Empowering the Power User
Copyright 2007, Information Builders. Slide 23
WebFOCUS InfoAssist
Query & Analysis for The Power User
Drivers for Power User Empowerment
 Faster analysis: The business cannot wait
 Custom analysis: Multiple iterations
 Independence from IT:
 IT perceived as a bottleneck
 More technically savvy power user:
 Demand for GUI driven development
 Demand for advanced Web-based
development features
 Tool customization
Copyright 2007, Information Builders. Slide 24
Trend 3: User Engagement within Portals
BI Portal
Operational Information Empowerment
Copyright 2007, Information Builders. Slide 25
New Business Intelligence Portal
An Information Engagement Platform
 i-Google like End User
engagement experience
 Built with Rich Internet
Application approach
 Consistent ribbon-style
navigation for both building
new portal views and userbased personalization
 Flexible, component based
approach to development
and content customization
Copyright 2007, Information Builders. Slide
26
Application
Studio
Productivity & Usability Enhancements
Copyright 2010, Information Builders. Slide 27
Application Studio
Zero Coding Application Development IDE
Customer Feedback:
 Faster and easier
development of
customer-facing guided
adhoc applications
 Consistent and
modern UI, as in
InfoAssist
 Improved workflow
and templates
 Less reliance on
specialized FOCUS
language skills
Copyright 2009, Information Builders. Slide 28
BI Extensions: Enable, RStat, Magnify, Mapping
Copyright 2007, Information Builders. Slide 29
Enable for Adobe Flex
Branded Customer Facing Applications
 Demand from strategic

customers for Flash-based,
specialized, highly visible
applications
Adobe’s Flash Builder
development environment:
 Strong industry adoption
with a huge development
community
 New version of Adobe’s
Flash Builder with built in
capbilities to compile on
any device
 Strong IDE for
development of custom
components
Enable for Adobe Flex
Build In Enable, Customize in InfoAssist
Copyright 2010, Information Builders. Slide 31
What is the best that can happen?
Predictive Modeling
What will happen next?
Forecasting/Extrapolation What of these trends continue?
Statistical Analysis
Why is this happening?
KPIs/Alerts
What actions are needed?
Query/Drill Down
Where exactly is the problem?
Ad Hoc Reports
How many, how often, where?
Standard Reports
What happened?
Rear View
Optimization
Forward View
RStat
Culture of Competing On Analytics
Degree of Intelligence
Note: Adapted from “Competing on Analytics”
RStat
Business Analytic Applications
Copyright 2007, Information Builders. Slide 33
Magnify
Application Example
Magnify Quick Feed
Create Magnify Applications Easily
 Challenge: Building Search Based Applications (SBA)
required specialized skills
 Realization: Building Search Based Applications is no
different than building reports
 New Feature: FORMAT MAGNIFY for quick feeds
 Create a report in Dev Studio
 Magnify category fields equal BY fields in WebFOCUS
 Searchable content equal PRINT fields in WebFOCUS
 Change format to Magnify ….. AND YOU ARE DONE!
Thank you
Copyright 2007, Information Builders. Slide 36