Motivational Profile
Southwest Airlines
The Airlines have altered how we realize the
world
Southwest considers in the significance of the employee
Capitalize in their organizations
Build confidence
Build associations
Southwest Airlines Business History
Started by: Herb Kelleher & Rollin King
Love Field, Texas 1971: 1st Southwest Flight
Heart Shaped Candies: Given to voyagers
Stock Exchange: LUV
Goods and Facilities Offered
Two Carry on Bags Fly Free
Early Bird Check In
Business Select
Mobile Charging Stations
Wi-Fi
Pets Welcome
Mobile App
No Change Fees
Financial Information
2010: Net Income $459 million, .61 per share
2009: Net Income $ 99 million, .13 per share
2008: Net Income $178 million, .24 per share
2007: Net Income $645 million, .84 per share
2006: Net Income $499 million, .61 per share
Mission Announcement
The mission announcement of Southwest Airlines is “devotion to
the top quality of Customer Services carried with a wisdom of
warmth, openness, individual pride, and Company Spirit”
 Value
 Alike Opening
 Servant’s Heart
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Organizational Arrangement
Worker Involvement
Foremost by Illustration
Emerging Team Background
Decision-Making Strategies
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Deliberate Administration and Marketing
Trusting on Morals
Applicable Preparation
How Southwest rentals Staffs
Motivational Strategies
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What is worker authorizing?
The impotence of endowing Southwest workers.
What dose the United States Chamber of
Commerce consider about Southwest?
Motivational Strategies
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Why Southwest train their staffs?
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What is an extrinsic reward?
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How does Southwest reward their staffs?
ANALYSIS
INSPIRATION IS SOMETHING THAT AMBITIONS THE PERSONNEL AND GROSSES THEM
TO THEIR TERMINUS OF TRIUMPH (MASLOW, 1977).
Negative
POSITIVE
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contribution of enticements
rewards
boosting optimistic and
healthy antagonism amongst
the workforces.
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staffs sense inspired if they
feel helpless at the workplace
with punitive activities and
yelling at them.
Techniques used by Southwest:
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comprises the specific attention on each member of staff
extremely attractive extrinsic recompenses along with
intrinsic rewards
well-adjusted reward range
supplies
sensibility of specific staffs
group building
contribution in judgments making
What makes Southwest Airlines reward system unique and
competitive?
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The motivational approaches recycled by the business effort in
a double way by enticing the new workers and serving to retain
the prevailing.
- worker gratitude
- progress occasions
- energetic working environment
1967-Present
Sense of
friendliness
Separate
Smugness
Business spirit
Sociability
Worth
References
Airline. (2011). Southwest.com. Retrieved from http://www.southwest.com/html/about-southwest/index.html?int=GFOOTER-ABOUTABOUT
Anderson, C. (n.d.). Siliconfareast.com. Google. Retrieved from http://www.siliconfareast.com/employee-empower.htm
BCLC Business Civil Leadership Center. (2006). Southwest Airlines. Retrieved from
http://bclc.uschamber.com/about/companies/southwest-airlines
Maslow, Abraham H. Olten et al. (1977). Motivation und Personlichkeit, P.74- 105.
Prime Performance. (n.d.). Prime Performance. Retrieved from http://insights.primeperformance.net/index.php/post/best-practices-inclient-experience-strategy-southwest-airlines/
Reeve, J. (2009). Understanding motivation and emotion. (5th ed.). Hoboken, NJ: Wiley.
Renk, K. (2011). Incentive Marketing Association. Incentive Marketing Association. Retrieved from
http://www.incentivemarketing.org/displaycommon.cfm?an=1&subarticlenbr=39
Robbins, Stephen P.; Judge, Timothy A. (2007). Essentials of Organizational Behavior
(9 ed.), Upper Saddle River, NJ: Prentice Hall.
Southwest Airlines Co. (2010). Southwest Airlines. Retrieved from
http://www.southwest.com/html/about-southwest/index.html?int=GFOOTER-ABOUT-MISSION
U.S. Chambers of Commerce. (n.d.). BCLC. Retrieved from http://bclc.uschamber.com/about/companies/southwest-airlines
Wright, L. (, Month 2010). Southwest Airlines Co, 2010 annual report to shareholders. . Retrieved from
http://www.southwest.com/assets/classic/pdf/swaar07.pdf
Wright, L. (, Month 2009). Southwest Airlines Co, 2010 annual report to shareholders. . Retrieved from
http://www.southwest.com/assets/classic/pdf/swaar07.pdf
Wright, L. (, Month 2008). Southwest Airlines Co, 2010 annual report to shareholders. . Retrieved from
http://www.southwest.com/assets/classic/pdf/swaar07.pdf
Wright, L. (, Month 2007). Southwest Airlines Co, 2010 annual report to shareholders. . Retrieved from
http://www.southwest.com/assets/classic/pdf/swaar07.pdf
Wright, L. (, Month 2006). Southwest Airlines Co, 2010 annual report to shareholders. . Retrieved from
http://www.southwest.com/assets/classic/pdf/swaar07.pdf
YouSigma. (2008). "Southwest Airlines Employee Development and Retention." From
http://www.yousigma.com.