Job Title: Creative Manager
Reporting to: Head of Creative
Responsible for : Merchandising Executive, Design Executive, Junior Creative
To be the Farrow & Ball brand guardian; to support the definition, creation, development and
protection of all visual elements of the Farrow & Ball brand across all markets and ensure that
other employees in the Creative team work to support that goal.
Summary of main duties and responsibilities:
Brand
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Support the Head of Creative in maintaining the quality, consistency & integrity
of all visual elements of the F&B brand, including imagery, video, publications,
advertising, visual merchandising and show stands.
Focus on the long term development of the brand ensuring consistency of look
and message
Research and manage all external creative agencies associated with Farrow & Ball
Put the Farrow & Ball consumer at the heart of decision making, evaluating the
effectiveness of existing activity and thinking of new ways to communicate key
brand messages to the target consumer.
Support the knowledge, understanding and application of key trends across the
business, sharing as appropriate across the business to stimulate new thinking.
Responsible for all creative project management, process and documentation,
embracing and applying business excellence.
Ownership of certain defined projects.
Product
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Ongoing deep understanding of the category and competitor set
Support the Head of Creative with the development of the new colours and new
wallpapers, from portfolio analysis to production.
Marketing
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Support the Head of Creative in building the annual global marketing calendar.
Be a source of creative ideas for all marketing campaigns with authority to
overrule any concepts not in keeping with the brand.
General
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Ensure a global approach and view on all activity encompassing insight from
market research findings.
Continuously review launches, campaigns and brand development work (often in
conjunction with other marketing functions) analysing ROI where possible and
sharing all learning’s.
Responsible for the management of the Creative team budget ensuring effective
use of the spend to maximise returns.
Work with a variety of stakeholders across the business to add value to all
initiatives and ensure consistency of brand look and feel.
Represent the company and the brand appropriately both internally and
externally; above all be an ambassador for the brand.
People
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Effectively manage the creative team, giving clear strategic direction and setting
of objectives, striving for excellence and empowering and motivating team
members.
This is an outline job description and employees are expected to undertake other duties
as directed.
Must be prepared to work as part of a team and assist or carry out other duties during
periods of high workload, sickness holidays and emergencies.
Skills / Experience / Behaviours
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Strong creative instinct and ability to empathise with a brand’s style and look
Experience working with global luxury brands
Experience and passion for interiors and lifestyle
Strategic brand planning
Project management skills
Strong communication and presentation skills at all levels and to varied audiences
Team player - able to work cross-functionally and effectively within marketing team
Drive for results and excellence
Self starting, proactive, dynamic, highly motivated
Tenacious and able to challenge
Conscientious, taking personal ownership
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Flexible, adaptable and excels in fast moving environment
Man-management experience
Creative and resourceful
Inquisitive and passionate about brand marketing
Background in adobe creative suite
Key relationships
 Directors
 Marketing team
 Sales teams
 Operations and Customer Services
 Third party agencies