Toshiba Corporation.
Semiconductor
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A semiconductor is a material that has electrical
conductivity between those of a conductor and an
insulator.
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Semiconductor devices include the transistors, many
kinds of diodes and digital and analog integrated
circuits.
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The most common devices that use
semiconductor devices are laptops, PCs, cell
phones, calculators, flash drives, digital cameras,
radios, and MRIs etc.
The most common material that used in
semiconductor is Silicon.
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Agenda
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History and Current & Future profile –
Bilguun
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SWOT Analysis – Amarsanaa
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Global Market Analysis – Nick
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Competitors and Recommendations - Al
History
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Toshiba was founded by the merging of two companies,
Tanaka Seizosho and Hakunetsusha, Tokyo, Japan, in
1939.
Tanaka Engineering Works, was Japan's first
manufacturer of telegraph equipment.
Hakunetsusha was Japan's first producer of incandescent
electric lamps.
1970, Toshiba started expending strongly by acquiring
many heavy engineering and primary industry firms.
In 1987, Toshiba was accused of illegally selling CNC
milling machines used to produce very quiet submarine
propellers to the Soviet Union.
In 2004, Toshiba announced it would discontinue
manufacturing traditional in-house cathode ray tube
televisions.
In 2008 Toshiba announced that it was to drop its format
in the HD DVD.
Current Profile
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Toshiba is currently competing in 3 major
industry fields
Infrastructure-(Nuclear power plants, rail roads,
etc)
Consumer Products-(LCD-TV's, Digital phones,
Pc’s, laptops, etc)
Electronic devices and components(Semiconductors, metal conductors, display
technology, etc)
Future Profile
Start investing in different semiconductor
section
 Create more effective and cheaper
semiconductors.
 Reduce cost of producing semiconductor
 Continuously develop the nuclear power
plant industry
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Toshiba’s CurrenT inCome’s
From iT’s subsidiaries.
10%
6%
35%
Digital Products
Electronic Devices
Infrastructure
Home Appliances
28%
21%
Others
SWOT Analysis
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Strengths
Diversity of Toshiba
Expanding Pc market
Brand recognition
Advanced
technological
capabilities
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Weaknesses
Long term debt
Lack of advertisement
SWOT Analysis
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Opportunity
Growing global
semiconductor market
Global Expansion
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Threats
Intense competition
Weak economy
Global Semiconductor Market
Dominated by Japan, US, South Korea &
Taiwan
 Major global semiconductor companies
include: Intel, Toshiba, Sony, IBM,
Samsung, NEC, & Texas Instruments
 Intel is 1st, Samsung 2nd, Toshiba 3rd, and
Texas Instruments 4th in global
semiconductor revenue.
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Worldwide Semiconductor
Revenue Forecast
Market Watch
Semiconductor market expects a 17%
sales drop from Quarter 4 2008 to the
current 1st Quarter 2009
 1st decline in semiconductor sales since
2001
 Expected to regain growth in 2010 up
7.4% and up 7.5% in 2011
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Worldwide Semiconductor
Revenues
Three Top Competitors
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Intel
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Samsung
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Texas Instruments
Intel
Founded on July 16, 1968, based in Santa
Clara, California
 Majority of business was SRAM and DRAM
memory chips until the early 1980’s
 Intel makes 3255 types of semiconductor
 Intel working on using heat from a
persons body to recharge cell phones
 Intel’s revenue for 2008, from
semiconductor sales, $33.8 billion, decline
of .5 % from 2007
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Samsung
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1983 produced its first 64K DRAM
Samsung is the second in the world for making semiconductors
Today the company makes 14,465 types of semiconductors
2005 became largest manufacturer of liquid crystal display panels
2006 Samsung and Sony established joint venture for LCD panels
Samsung owns 51%, Sony 49 %, factories in Tangjung, S. Korea
2008 largest manufacturer of DRAM chips, flash memory, and
optical storage devices
Revenue $20,464 billions
Texas Instruments (TI)
Company based in Dallas, Texas
 Number 4 in the world for manufacturing
semiconductors (makes 66,967 different
types of semiconductors)
 Revenue for TI was $11,768 billion
 Number 1 producer of digital signal
processor’s, and top supplier of chips for
cellular handsets
 In 2008 listed at 185 on the Fortune 500
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Recommendations
Short Term
 Improve market research & advertising
 Continue expanding internationally
 Reduce the manufacturing cost
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Recommendation
Long Term
 Seek opportunities for new joint venture
to maximize profit and efficiency
 Reduce the debt
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Conclusion
Bilguun gave brief explanation of
semiconductors, history, current & future
profile.
 Amar covered the SWOT analysis.
 Nick explained the Global Market Analysis.
 I covered the competitors, and made
recommendations for the company.
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