JENNIFER WOOD
55 Salt Box Road  Yarmouth, MA 02664  520-982-2099  jennifer.a.wood@gmail.com
OBJECTIVE: To join a leading company or marketing firm as a marketing associate committed toward creating,
executing and enhancing marketing strategies and initiatives. As a young professional with exceptional
communication skills, a strong team mentality, and a love of marketing strategy, I’m eager to offer my insatiable
desire to learn, deep understanding of people and can-do attitude toward exceeding goals and expectations.
PROFESSIONAL EXPERIENCE
Marketing Community Work
Current
Currently working with a local Wild Birds Unlimited in South Yarmouth, MA, advising and assisting with the Exact
Target email campaign and the development of direct marketing materials.
TM International, Tucson, AZ
May 2011- August 2011
Project Management Intern
TM International is one of the leading manufacturers of temporary tattoos and distributes product both Business-toBusiness and Business-to-Consumer. As an intern reporting directly to the CEO and working closely with the Director
of Corporate Strategy and Analysis I was tasked with assisting the CEO with the initial stages of a strategy revision,
delivering a recommendation for a potential ecommerce platform migration, and working on day-to-day marketing
issues with the team.
 Evaluated the current ecommerce platform and researched alternative ecommerce platform providers to
determine a strategy for a platform migration
 Implemented a discovery process to narrow the field of providers
 Presented ecommerce platform recommendation to senior leadership
 Conducted SWOT analysis after performing in depth interviews with managers in functions across the company,
and presented findings directly to the CEO; this analysis became the starting point for a corporate strategy revision
 Developed an ROI model based on the finalists’ proposals and delivered recommendations for next steps in the
process
 Created an ROI modeling tool for the marketing department for future investments in print advertising by
identifying and applying key ecommerce metrics to print media research findings and print pricing structures for
several potential publications
Veeco Metrology, Tucson, AZ
September 2008 - July 2010
HR/Operations Administration
Veeco Metrology, a part of Veeco Instruments of New York, designed and manufactured optical metrology
instrumentation for industrial customers. In my role I managed daily administrative tasks for the entire company, but
made my name there by consistently taking on projects with managers and employees across departments. During
my time there, I worked on projects for the President, the VP of Strategic Marketing and Business Development, and
the Accounting Manager, and collaborated with senior management, company engineers, product managers, and
staff accountants.
 Conceptualized and implemented a new format for remote software demos in order to educate and promote the
first major software redesign in a decade
 Designed tutorials to educate the sales team and potential customers about a new software product, which
subsequently drove new ideas for and adoption of product self-installation videos
 Managed intra-company communications by developing weekly presentations for the facility, providing important
employee information, facility announcements, metrology updates, etc. resulting in a more departmentally
integrated environment
 Audited all incoming employee expense reports in an acting capacity for the Metrology business unit, including
personnel from the Tucson, Santa Barbara and Camarillo offices as well as the service and technical support group
located throughout the United States
 Two time recipient of the Veeco Bronze Award for Excellence for creating new and more effective formats for
internal company communication
 One time recipient of the Veeco Silver Award for Excellence for Vision64 demonstration work
Ironwood Ridge High School, Oro Valley, AZ
January 2005 - May 2008
English Teacher and Varsity Coach
Starting my teaching career initially as a short time hire, taking over a five preps mid-year, required gauging my
students and setting a tone in my classroom that would allow them to trust me to lead them for the remainder of the
year. As I continued to teach, I honed my ability to adapt quickly to unforeseen circumstances, manage diverse
personalities, and communicate effectively.
 Motivated and taught a body of heterogeneously grouped students at the sophomore and senior levels
 Collaborated frequently with other educators in the department to develop the most effective curriculum for our
students, utilizing effective speaking and negotiation
 Tutored students from the general population as part of a teacher after-school tutoring program
 Took sole responsibility for gaining approval researching and replacing obsolete textbooks for sophomore level
students
 Led varsity swimmers to qualify and place in the state championship year over year for three years
MBA CONSULTING PROJECTS
Communicus, Tucson, AZ
August 2011 - December 2011
Consulting Team Lead
 Led a cross-functional team to explore enhancements to the firm’s statistical model and processes used to
measure the effectiveness of clients’ marketing campaigns
 Managed and worked closely with a cross functional team to provide improvements for Communicus’ reporting
processes, resulting in a macro capable of generating reports six times faster than the previous method and
scalable to the company’s windows operating systems for simultaneous report processing
The Madaras Gallery, Tucson, AZ
Consulting Team Member
January 2011 - May 2011

Led in-depth customer interviews and used key insights to map out high level customer categories and extrapolate
customer preferences and values
 Developed a three phase social media strategy designed to leverage the strength of the existing brand attributes
and brand loyalty through Facebook, Wordpress, and online artists’ communities resulting in an increase in social
engagement with new and existing customers and an increase in website traffic; as a result of first phase Facebook
recommendations, customer interaction has increased from approximately 2% to 10%
EDUCATION
University of Arizona, Eller College of Management, Tucson, AZ
Master of Business Administration, Marketing concentration
 Recipient of the 2012 Eller Leadership in Marketing Award
Bridgewater State College, Bridgewater, MA
Accelerated Post Baccalaureate Program for Educator Licensure, Secondary
Education, High School English
University of Notre Dame, Notre Dame, IN
Bachelor of Arts: Philosophy
2012
2004
2001
RECOGNITION
 President of the National Assocation of Women MBAs
 Lead MBA Mentor for the UA AMA Case competition Team: Oversaw a team of undergraduate marketing
students developing an integrated marketing plan for both Nintendo and Pearson as part of the 2011 and 2012
AMA Case Competitions; the Eller team ranked in the top 10 among 80 universities nationwide both years
TECHNOLOGY SKILLS
 Microsoft Word, Excel, PowerPoint, Google Analytics, Google Documents, Oracle SQL
 Proficient with social media platforms including: Twitter, Tumblr, Pinterest, Facebook, Wordpress