IT and Mobile Device Information Site for Businesspeople
PC Online Advertising Menu
October 2014
Please review the following document for more information about requesting and placing advertisements.
http://adweb.nikkeibp.co.jp/adweb/wad/doc/bp_kitei.pdf
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20141030
What is PC Online?
IT and Mobile Device Information Site for Businesspeople
http://pc.nikkeibp.co.jp/
PC Online provides features and explanatory articles carefully selected from Nikkei BP’s various PCrelated publications for online access. In addition to abundant information relating to PC, peripheral, and
software use, PC Online is also a site for the early provision of information on the latest trends concerning
iPads and smart phones. When introducing new products and services, PC Online provides useful and
valuable information to businesspeople.
▶Site
Data
サイトパフォーマンス
Monthly page views
Monthly unique users*
■Breakdown
4,768,522
1,053,604
*Based on the number of unique browsers
◆As of August 2014 (Data collected by SiteCatalyst)
Contact information: ar-ad@nikkeibp.co.jp
Number of homepage page views
Segment
Mobile devices & smart phones
PCs, peripherals, and cameras
Cloud computing, software & security
DIY PC Online
Education & ICT Online
Segment Total
[AD Web] http://adweb.nikkeibp.co.jp/adweb/wad/
373,781
No. of page views
1,006,984
976,102
1,067,403
295,209
42,222
3,387,920
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PC Online Advertising Menu (Part 1)
Menu
Top welcome banner
+
Top rectangle
Top rectangle
Appears On
Home page welcome page
Appearance
Availability
Duration
Fixed
1
1 Week
Home page
Estimated
Impressions
35,000imp
Ad Rates
Remarks
JPY1,000,000 Fixed period
85,000imp
Home page
Fixed
1
1 Week
85,000imp
JPY500,000 Fixed period
Article welcome page
Rotation
2
1 Week
150,000imp
JPY900,000 Fixed period
Rotation
―
Any
Education & ICT pages
Rotation
2
1 Month
Second Rectangle
Almost all pages
Rotation
―
Any
Rectangle beneath article
Almost all pages
Rotation
―
Any
Text ad (PC Online's Weekly)
Almost all pages
Fixed
4
2 Weeks
Advertorial site
―
―
―
1 Month
PC Online e-mail header ad
―
―
3
Once
255,000
38 two-byte
JPY250,000 characters x 5
lines
PC Online e-mail center ad
―
―
1
Once
255,000
38 two-byte
JPY150,000 characters x
10 lines
Welcome banner
First rectangle
Almost all pages except for the home
page and education & ICT pages
Theme site first rectangle
(mobile devices)
Mobile device & smart phone pages
Theme site first rectangle
(PCs)
PC & Mac pages, peripheral & camera
pages, beginners pages
Theme site first rectangle (IT)
Theme site first rectangle (DIY)
Theme site first rectangle
(education & ICT)
―
JPY0.8/imp
Fixed imps
Cloud computing pages, security
pages, software pages
DIY PC pages
35,000imp
―
―
1,600,000imp
―
JPY100,000 Fixed period
JPY0.5/imp
Fixed imps
JPY0.2/imp
Fixed imps
JPY300,000 Fixed period
JPY200,0000 Fixed period
* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates.
* Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.
3
PC Online Advertising Menu (Part 2)
Menu
Estimated
Impressions
Appears On
Appearance
Availability
Duration
Web welcome panel
Welcome page of sites optimized for
smartphones (iPhone & Android)
Fixed
1
1 Week
First web panel
Almost all page of sites optimized for
smartphones (iPhone & Android)
Rotation
―
Any
―
JPY2.0/imp
Fixed imps
Second web panel
Almost all page of sites optimized for
smartphones (iPhone & Android)
Rotation
―
Any
―
JPY1.5/imp
Fixed imps
Smartphone rectangle
beneath article
Almost all page of sites optimized for
smartphones (iPhone & Android)
Rotation
―
Any
―
JPY0.8/imp
Fixed imps
Smartphone text ad
Almost all page of sites optimized for
smartphones (iPhone & Android)
Fixed
1
1 Week
50,000imp
100,000imp
Ad Rates
Remarks
JPY150,000 Fixed period
JPY200,000 Fixed period
* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates.
* Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.
4
Top Welcome Banner & Top Rectangle
Menu
Top Welcome Banner + Top Rectangle
Appears on
Top Welcome Page + Top page
Appearance
Availability
Fixed
1
Top Welcome Banner: W 640 x H 480 pixels
Top Rectangle: W 300 x H 300 (250) pixels
Flash/GIF or JPEG
Tuesdays
Top Welcome Banner: 35,000imp
Top Rectangle: 85,000imp
Size
＋
Ad Material
Start Date
Estimated
Impressions
Duration/
Frequency
Ad Rate
Notes
1 Week
JPY1,000,000
Frequency control for the welcome banner is set every 12 hours
(to control the number of displays launched by user access)
* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates.
* Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.
5
Top Rectangle
Menu
Appears on
Appearance
Availability
Size
Ad Material
Start Date
Estimated
Impressions
Duration/
Frequency
Ad Rate
Top Rectangle
Top page
Fixed
1
W 300 x H 300 (250) pixels
Flash/GIF or JPEG
Tuesdays
85,000imp
1 Week
JPY500,000
* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates.
* Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.
6
Welcome Banner
Menu
Appears on
Appearance
Availability
Size
Ad Material
Start Date
Estimated
Impressions
Duration/
Frequency
Ad Rate
Notes
Welcome Banner
Article Welcome Page (shown when accessing an article
page)
Rotation
2
W 640 x H 480 pixels
Flash/GIF or JPEG
Tuesdays
150,000imp
1 Week
JPY900,000
Frequency control for the welcome banner is set every 12 hours
(to control the number of displays launched by user access)
* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates.
* Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.
7
First Rectangle
Menu
Appears on
Appearance
Availability
Size
Ad Material
Start Date
Estimated
Impressions
Duration/
Frequency
Ad Rate
First Rectangle
Almost all pages except for the home page and education &
ICT pages
Rotation
―
W 300 ×H 300 (250) pixels
Flash/GIF or JPEG
Any
―
Any
JPY0.8/imp.
* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates.
* Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.
8
Theme Site First Rectangle (Mobile Devices)
Menu
Appears on
Appearance
Availability
Size
Ad Material
Start Date
Estimated
Impressions
Duration/
Frequency
Ad Rate
Theme Site First Rectangle (Mobile Devices)
Mobile device & smart phone pages
Rotation
―
W 300 × H 300 （250） pixels
Flash/GIF or JPEG
Any
―
Any
JPY0.8/imp.
* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates.
* Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.
9
Theme Site First Rectangle (PC)
Menu
Appears on
Appearance
Availability
Size
Ad Material
Start Date
Estimated
Impressions
Duration/
Frequency
Ad Rate
Theme Site First Rectangle (PC)
PC & Mac pages, peripheral & camera pages, beginners
pages
Rotation
―
W 300 ×H 300 (250) pixels
Flash/GIF or JPEG
Any
―
Any
JPY0.8/imp.
* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates.
* Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.
10
Theme Site First Rectangle（IT）
Menu
Appears on
Appearance
Availability
Size
Ad Material
Start Date
Estimated
Impressions
Duration/
Frequency
Ad Rate
Theme Site First Rectangle (IT)
Cloud computing pages, security pages, software pages
Rotation
―
W 300 ×H 300 (250) pixels
Flash/GIF or JPEG
Any
―
Any
JPY0.8/imp.
* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates.
* Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.
11
Theme Site First Rectangle（DIY）
Menu
Appears on
Appearance
Availability
Size
Ad Material
Start Date
Estimated
Impressions
Duration/
Frequency
Ad Rate
Theme Site First Rectangle（DIY）
DIY PC pages
Rotation
―
W 300 × H 300 (250) pixels
Flash/GIF or JPEG
Any
―
Any
JPY0.8/imp.
* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates.
* Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.
12
Theme Site First Rectangle （Education and ICT）
Menu
Appears on
Appearance
Availability
Size
Ad Material
Start Date
Estimated
Impressions
Duration/
Frequency
Ad Rate
Theme Site First Rectangle （Education and ICT）
Education & ICT pages
Rotation
2
W 300 × H 300 (250) pixels
Flash/GIF or JPEG
First day of month
35,000imp.
1 month
JPY100,000
* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates.
* Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.
13
Second Rectangle
Menu
Appears on
Appearance
Availability
Size
Ad Material
Start Date
Estimated
Impressions
Duration/
Frequency
Ad Rate
Second Rectangle
Almost all pages
Rotation
―
W 300 × H 300 (250) pixels
Flash/GIF or JPEG
Any
―
Any
JPY0.5/imp.
* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates.
* Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.
14
Rectangle beneath Article
Menu
Appears on
Appearance
Availability
Size
Ad Material
Start Date
Estimated
Impressions
Duration/
Frequency
Ad Rate
Rectangle beneath Article
Almost all pages
Rotation
―
W 300 × H 300 (250) pixels
Flash/GIF or JPEG
Any
―
Any
JPY0.2/imp.
* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates.
* Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.
15
Text Ad（PC Online's Weekly）
Menu
Appears on
Appearance
Availability
Size
Ad Material
Start Date
Estimated
Impressions
Duration/
Frequency
Ad Rate
Text Ad (PC Online's Weekly）
Almost all pages
Fixed
4
Maximum 38 two-byte characters
Text
Tuesday
1,600,000imp.
2 week
JPY300,000
* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates.
* Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.
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PC Online Special
Tie-Up Site Standard Package
A site that provides useful and valuable information when businesspeople introduce new products and services
with an emphasis on operators and small and medium-size businesses and individuals in large corporations
(business consumers).
Homepage
Theme Site
2
2
Advertorial site ★
PC Online Email
3
5
1
1
Advertorial site
4
3
Menu
Appears on
Appearance
―
―
Almos t all pages
Rotation
Homepage
Rotation
Duration/
Frequency
1
Advertorial s ite (incl. ad pos ting
and production fees )
PICK UP
2
Vis ual Box
3
Text Ad (PC Online's Weekly)
Almos t all pages
Fixed
4
Rectangle beneath Article
Almos t all pages
Rotation
2 week (from
Tues day)
1 month
5
PC Online e-mai (2 lines )
―
―
4 times
★
Rate: JPY2,000,000
(excluding tax)
Estimated
Impressions
Size
Approx. two A4-sized pages (approx.
3,000 characters)
3,500,000imp. Max. 20 two-byte characters
―
1 month
1,350,000imp.
W 70 x H 70 pixels (GIF/JPEG)
Max. 15 two-byte characters x 2 lines
1,600,000imp. Max. 38 two-byte characters
Fixed 200,000imp. W 300 x H 300 (250) pixels
Max. 37 two-byte characters, s econd
255,000
line is URL
* When a magazine advertorial is used, the standard package is provided for JPY1 million (excluding tax). Please
inquire for further details.
* Remote report require a separate fee.
* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates.
* Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.
17
PC Online e-mail Header Ad
Menu
Availability
Size
Ad Material
Duration/
Frequency
Estimated Number
of Deliveries
Ad Rate
PC Online e-mail Header Ad
3
Max. 38 two-byte characters x 5 lines
Text
Monday, Wednesday & Friday of each week
255,000
JPY250,000
* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates.
* Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.
18
PC Online e-mail Center Ad
Menu
Availability
Size
Ad Material
Duration/
Frequency
Estimated Number
of Deliveries
Ad Rate
PC Online e-mail Center Ad
1
Maximum 38 two-byte characters x 10 lines
Text
Monday, Wednesday & Friday of each week
255,000
JPY150,000
* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates.
* Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.
19
Web Welcome Panel
Menu
Appears on
Appearance
Availability
Size
Ad Material
Start Date
Estimated
Impressions
Duration/
Frequency
Ad Rate
Notes
Web Welcome Panel
Welcome page of sites optimized for smartphones (iPhone &
Android)
Fixed
1
W 300 × H 300 (250) pixels
GIF or JPEG
Tuesdays
50,000imp.
1 week
JPY150,000
6-second display (can be looped)
Frequency control is set every 12 hours (to control the number
of display times resulting from user access)
* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates.
* Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.
20
First Web Panel
Menu
Appears on
Appearance
Availability
Size
Ad Material
Start Date
Estimated
Impressions
Duration/
Frequency
Ad Rate
First Web Panel
Almost all page of sites optimized for smartphones (iPhone &
Android)
Rotation
―
W 320 × H 50 pixels
GIF or JPEG
Any
―
Any
JPY2.0/imp.
* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates.
* Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.
21
Second Web Panel
Menu
Appears on
Appearance
Availability
Size
Ad Material
Start Date
Estimated
Impressions
Duration/
Frequency
Ad Rate
Second Web Panel
Almost all page of sites optimized for smartphones (iPhone &
Android)
Rotation
―
W 320 × H 50 pixels
GIF or JPEG
Any
―
Any
JPY1.5/imp.
* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates.
* Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.
22
Smartphone Rectangle below Article
Menu
Appears on
Appearance
Availability
Size
Ad Material
Start Date
Estimated
Impressions
Duration/
Frequency
Ad Rate
Smartphone Rectangle below Article
Almost all page of sites optimized for smartphones (iPhone &
Android)
Rotation
―
W 300 × H 300 (250) pixels
GIF or JPEG
Any
―
Any
JPY0.8/imp.
* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates.
* Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.
23
Smartphone Text Ad
Menu
SmartphoneText Ad
Appears on
Almost all page of sites optimized for smartphones
(iPhone & Android)
Appearance
Availability
Size
Ad Material
Start Date
Estimated
Impressions
Duration/
Frequency
Ad Rate
Fixed
1
Maximum 38 two-byte characters
Text
Tuesdays
100,000 imp.
1 Week
JPY200,000
* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates.
* Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.
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