201１ Patent Information
Annual Conference of China
September 5, 2011
"How a Company Develops its Business
Strategy by Improvement of Patent
Productivity“
Kazuo TANAMI
Dean & Professor
Graduate School of Intellectual Property
Osaka Institute of Technology
Former Head of Contracts and Licensing Center,
Corporate IP And Legal Headquarters, CANON INC.
Corporation’s Business Strategy
Patent Productivity
IP Strong
Top Ranked Co.
Marketing Strong
Marketing Weak
Dying Co.
IP Weak
Prof. Kazuo Tanami, OIT, Japan
1
Patent Productivity: Key Factors
1st Step: Securing pioneer patents
in an earliest stage of R&D
2nd Step: Building patent portfolio
to protect your own products
3rd Step: Acquiring patents in the peripheral
Areas surrounding your products
4th Step: Excluding competitors patenting
Prof. Kazuo Tanami, OIT, Japan
2
1st Step: Securing pioneer patents in
an earliest stage of R&D
Example: Canon’s Ink jet technology
Business
Technology
１９７０s
Patent search
Pioneer pat. filed
1977
Time
Pat. filed for
products
features
Prof. Kazuo Tanami, OIT, Japan
Business started
1985
3
2nd Step: Building patent portfolio
to protect your own products
Example: Canon’s Ink jet technology
Business
Technology
１９７０s
Patent search
Pioneer pat. filed
1977
Time
Pat. filed for
products
features
Prof. Kazuo Tanami, OIT, Japan
Business started
1985
4
3rd Step: Acquiring patents in the peripheral
Areas surrounding your products
Example: Canon’s Ink jet technology
Business
Technology
１９７０s
Patent search
Pioneer pat. filed
1977
Time
Pat. filed for
products
features
Prof. Kazuo Tanami, OIT, Japan
Business started
1985
5
4th Step: Excluding competitors patenting
Example: Canon’s Ink jet technology
Business
Technology
１９７０s
Patent search
Pioneer pat. filed
1977
Time
Pat. filed for
products
features
Prof. Kazuo Tanami, OIT, Japan
Business started
1985
6
Canon’s Ink Jet Patent Applications
source: Canon Corporate IP & Legal Headquarters
2500
JP applications
■：filed
■：granted
2000
1500
1977
Pioneer Patent
1000
1985
Release of
First Product
500
0
75
80
85
90
95
00
05
08
00
05
08
Inventors
1200
1000
800
600
400
200
0
75
80
85
90
95
Prof. Kazuo Tanami, OIT, Japan
7
Canon Group Profile
Europe
Net sales
$14,475million
Employees 23,434
Asia & Oceania
Net sales
$18,656million
Employees 153,770
Net sales
Americas
Net sales
$12,633million
Employees 20,182
$45,764million
Net income $3,044million
Employees
197,386
Consolidated subsidiaries 294
(As of December 31, 2010)
Consumer
Office
38%
54%
Industry and
Others
12%
(Sales ratios do not total 100% due to sales between segments of 4%)
Prof. Kazuo Tanami, OIT, Japan
8
Canon’s Management Philosophy
1937 Started camera business
＝ Management philosophy ＝
“Respect for human being”
“Competing by original technology”
World No. 1 share products
Digital SLR Camera
(45%)
Laser Beam Printer Photolithography
(45%)
apparatus
(50％)
※World No. 2: Copier（17%）、IJ printer（22%） (Canon’s estimation as of 2010)
Prof. Kazuo Tanami, OIT, Japan
9
Canon’s Products
LBP-10
NP-1100
KWANON
photo: Canon HP
1996 Digital cameras
1985 IJ Printers
1981 Video cameras
1976 Facsimile
1975 Laser Beam Printers
1967 Copiers
1967 Semiconductor manufacturing apparatus
1941 Medical equipment / 1958 TV cameras
1937 Cameras
1940
1970
1980
1990
Prof. Kazuo Tanami, OIT, Japan
2000
10
Canon’s Sales and R&D 2010
http://www.canon.com/about/library/pdf/canon_factbook.pdf
Prof. Kazuo Tanami, OIT, Japan
11
Canon Inc.’s R&D Expenditure
Prof. Kazuo Tanami, OIT, Japan
(source: Canon)
12
Canon’s Pro-IP Activities
Canon Started Copier Business with Original Technologies
Copier Business in 1960’s
Copier Giant Xerox
With Huge Patent Portfolio
Canon Challenges
With Canon’s Original Technology and Patents
Canon recognized the importance of patents.
Prof. Kazuo Tanami, OIT, Japan
13
Canon’s IP Strategy
Basic Policy
• IP activities are vital to protect Canon’s
business operations.
• The fruits of R&D are products and IPRs.
• Other parties’ IPRs should be respected.
Prof. Kazuo Tanami, OIT, Japan
14
Canon with a Gene Inherited
All the Researchers/Engineers
• Write a patent earlier than
a technical report!
• Read patents more than
technical reports!
Prof. Kazuo Tanami, OIT, Japan
15
Canon’s Sales and Patents
source: Canon IP & Legal Headquarters
Patents are Tools to Protect Your Business
50,000
Sales M\
40,000
■ Consolidated Sales
2,500
◆ US Patents
35,000
2,000
（ 30,000
25,000
1,500
） 20,000
Patent Issues year
45,000
3,000
／
1,000
15,000
10,000
500
5,000
0
67
69
71
73
75
77
79
81
83
85
87
89
91
93
95
97
99
01
03
05
07
09
11
0
Prof. Kazuo Tanami, OIT, Japan
16
U. S. Patents Ranking 2010
Source: USPTO
5879
Ｈ
Ｐ
LG Electronics
Intel
Prof. Kazuo Tanami, OIT, Japan
Sonny
Toshiba
Panasonic
Canon
Microsoft
Samsung
Electronics
Ｉ
Ｂ
Ｍ
17
Canon’s Patents in the World
(http://www.canon.com/environment/report/ma12.html)
Prof. Kazuo Tanami, OIT, Japan
18
Canon in Asia source: Canon IP & Legal Headquarters
Major Production & Software
Development Sites
Dalian (1989)
Beijing (1998)
(LBP,CRG)
software development
50%
Tianjin (1997)
(photocopiers)
45%
Suzhou (2001)
(photocopiers)
New Delhi (1999)
software development
Overseas Production Ratio
South Korea
(1985)
(photocopiers)
Shenzhen (1993)
(photocopiers)
Zhongshan
Taiwan (1970)
(2001)
(cameras)
(LBP)
Zhuhai (1990)
(cameras & LBP)
Thailand (1990)
Vietnam (2001)
(IJP)
Manila (1991)
(IJP)
Software
development
Major Production Site
Malaysia (1988)
(cameras & lenses)
Overseas production ratio
Asian production ratio (excluding
Japan)
42%42%
40%
35%
35%
30%
38% 37% 38%
31%
30%30%
40%39%
37% 37%
24%
25%
20% 17%
19%
15%
99 00 01 02 03 04 05 06
Major Software
Development Site
Prof. Kazuo Tanami, OIT, Japan
19
Importance Business in Asia (consolidated)
3 times
Asia & Oceania
Asia & Oceania
Japan
21%
19%
8% Japan
28
Europe 1999 %
29%
34%
2010
Americas
2.53 trillion yen
Europe
32%
Americas
28%
1.5 times
Prof. Kazuo Tanami, OIT, Japan
3.60 trillion yen
20
Patents in China
Prof. Kazuo Tanami, OIT, Japan
21
Four-Step Patent Productivity Actions
Starting with PGA(patent grade-up) Activity
Invention
Idea sheet
Researchers
Engineers
Invention disclosure
Invention
Evaluation
R&D
Manager
Specification
Businessoriented PGA
IP Manager
Engineer IP staff
PGA=
Patent Grade-up Activity
Patent Group Assessment
Prof. Kazuo Tanami, OIT, Japan
22
Patent Information for Search & Management
JPO,
USPTO,etc
Search
Management
Pat. Info.
In-house Pat. Info.
Retrieval System
All Pat.
ＤＢ
DB⇒JP, USP, EP, CN, etc.
All Researchers must use
In-house IP
Management System
Connected
All IP
proposals
ＤＢ
⇒Available to
All Researchers
Prof. Kazuo Tanami, OIT, Japan
23
2011 Patent Information
Annual Conference of China
Thank You for Your Attention!
Kazuo TANAMI
Dean & Professor
Graduate School of Intellectual Property
Osaka Institute of Technology
Japan
Osaka Institute of Technology
Prof. Kazuo Tanami, OIT, Japan