Introduction to
Business Communication
By Ms.Cheryl
Course Assessment
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Final Examination
Coursework
70%
30%
Further details on the assignment will be given at a later date
Final Exam
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Eight (8) questions and students will be required to
answer any three (5) questions in the examination
paper
All questions will be equally weighted. The
examination will be a graded examination
accounting for 70% of the overall assessment.
The examination will be for a duration of three (3)
hours, excluding ten minutes "reading time".
It is a "closed-book" examination; no notes, books,
"mind map" or any other material will be allowed into
the examination room.
References for BCom
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See Guffrey’s Business Communication
Processes or Thill’s Business
Communication Today
Please refer to course preview for more
information
Why Study Business Com?
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This subject is mainly to familiarise students
with and to equip them with the knowledge to
understand that an individual person has
different ways in which he/she can
communicate in an organisation.
In addition, there are also different forums
from which the communication can take
place.
Course Objective
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Understanding of key components of internal
and external communication.
Understand the various methods of business
channels in the environment
Factors that determine success and failure of
the communication process
Understand the complexity of communication
tools and the contribution of each member in
an organisation to the communication
process.
Outcome of BCom Subject
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Identify the proper communication method
and tools.
Produce specific communication paper work.
Conduct and comment on a presenter.
Conduct and comment on a presenter’s use
of visual aids.
Chair a meeting with appropriate documents.
‘Ace’ an interview
Chapter Outline
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What is BCom
The Communication Process
Language Development
Written Communication
Presentation
Visual Communication
Meetings
Interview