GOOGLE REPORT
Zain Masri
Nada Hassan
Sergey Brin
Larry Page
1998
MISSION
WHY IS GOOGLE SO POPULAR?
 Simple
 Beneficial
 Google Instant
 Consumer-Oriented
 Free Access to Information
Billion Search Requests/Day
0.4 AED/Search Request
COMPETITORS
Yahoo!
Facebook
MSN (Bing.com)
HOW CAN IT MAINTAIN ITS
COMPETITIVE ADVANTAGE?
1) PARALLEL WITH MOORE’S LAW
Computing Power Size ▲
Computing Power Speed ▲
Cost of CPU Cycles ▼
On a Monthly Basis
2) GOOGLE CLOUD
Massive, general purpose computing
platform for web-scale programming
3) RESEARCH AND DEVELOPMENT
1
•Zagat
2
•YouTube
3
•Android
4
•Google Wallet
5
•Google Airline
6
•Creative Human Capital
LIVES UP TO ITS SLOGAN
Don’t be evil.
GOOGLE DIGITAL MARKETING FEATURES
 Advertising is Google’s backbone
AdWords
Display
Advertising
Text-Only
DoubleClick
Advertising
Click-To-Call
Pay-PerClick
Google
Display
Network
AdMob
Mobile
AdSense
•For Internet Publishers
•Precisely Targeted Ads
Google
Places
•Local Database
•For Local Businesses
Google
Analytics
•Measures Website Performance
GOOGLE ZEITGEIST
 Accumulation of search queries to gain insight
into global, regional, past and present search
trends.
UAE, 2010
 Most Popular Searches
 YouTube, Facebook and Yahoo! Mail
 Service Related Searches
 Gulf News jobs section, Emirates NBD and REEL Cinema
Dubai
Reflects Western influences
SAUDI ARABIA, 2011
 Entertainment
 Mohammad AlSalam’s music
 Eysh Elly
 Cartoon Network Arabia
Focus is Arabic music, food and
entertainment.
HOW CAN DIGITAL MARKETERS USE GOOGLE
ZEITGEIST?
 AdWords
 Searches reflect interests
 Understand lifestyle
 Attitudes, Opinions and Interests
 Internet habits
 Analyze past trends
 Predict future trends
REFERENCES
 Hanson, H. and Kalyanam, K. (2010). Internet Marketing & e-Commerce.
United States: South- Western College Publishing.
 I n i t i a t i v e s . G o o g l e C o m p a n y. R e t r i e v e d o n M a r c h 17 , 2 0 1 2 .
http://www.google.com/intl/en/about/company/initiatives.html
 M e s s i e h , N . ( 2 0 1 1 ) . H o s n y M u b a r a k a n d Wa e l G h o n i m To p L i s t o f G o o g l e ’ s
M o s t S e a r c h e d f o r P e o p l e i n E g y p t . T h e N e x t W e b . R e t r i e v e d o n M a r c h 17 ,
2 0 1 2 . h t t p : / / t h e n e x t w e b . c o m / m e / 2 01 1 / 1 2 / 1 5 / h o s n y - m u b a r a k - a n d - w a e l ghonim-top-listof-googles-most-searched-for-people-in-egypt/
 S k r e n t a , R i c k . ( 2 0 0 4 ) . T h e s e c r e t s o u r c e o f G o o g l e ’ s p o w e r. To p i x W e b l o g .
R e t r i e v e d o n M a r c h 17 , 2 0 1 2 . h t t p : / / b l o g . t o p i x . c o m / 2 0 0 4 / 0 4 / t h e - s e c r e t s o u r c e - o f - g o o g l e s - p o w e r. h t m l
 T h e H i s t o r y o f G o o g l e . ( 2 0 0 6 ) . E v o l u t i o n S E O . R e t r i e v e d o n M a r c h 17 , 2 0 1 2
http:// www.evolution -seo.c o.uk/histor y -of-google.html#ixzz1pMuelvdB
THANK YOU!