GOOGLE REPORT
Zain Masri
Nada Hassan
Sergey Brin
Larry Page
1998
MISSION
WHY IS GOOGLE SO POPULAR?
Simple
Beneficial
Google Instant
Consumer-Oriented
Free Access to Information
Billion Search Requests/Day
0.4 AED/Search Request
COMPETITORS
Yahoo!
Facebook
MSN (Bing.com)
HOW CAN IT MAINTAIN ITS
COMPETITIVE ADVANTAGE?
1) PARALLEL WITH MOORE’S LAW
Computing Power Size ▲
Computing Power Speed ▲
Cost of CPU Cycles ▼
On a Monthly Basis
2) GOOGLE CLOUD
Massive, general purpose computing
platform for web-scale programming
3) RESEARCH AND DEVELOPMENT
1
•Zagat
2
•YouTube
3
•Android
4
•Google Wallet
5
•Google Airline
6
•Creative Human Capital
LIVES UP TO ITS SLOGAN
Don’t be evil.
GOOGLE DIGITAL MARKETING FEATURES
Advertising is Google’s backbone
AdWords
Display
Advertising
Text-Only
DoubleClick
Advertising
Click-To-Call
Pay-PerClick
Google
Display
Network
AdMob
Mobile
AdSense
•For Internet Publishers
•Precisely Targeted Ads
Google
Places
•Local Database
•For Local Businesses
Google
Analytics
•Measures Website Performance
GOOGLE ZEITGEIST
Accumulation of search queries to gain insight
into global, regional, past and present search
trends.
UAE, 2010
Most Popular Searches
YouTube, Facebook and Yahoo! Mail
Service Related Searches
Gulf News jobs section, Emirates NBD and REEL Cinema
Dubai
Reflects Western influences
SAUDI ARABIA, 2011
Entertainment
Mohammad AlSalam’s music
Eysh Elly
Cartoon Network Arabia
Focus is Arabic music, food and
entertainment.
HOW CAN DIGITAL MARKETERS USE GOOGLE
ZEITGEIST?
AdWords
Searches reflect interests
Understand lifestyle
Attitudes, Opinions and Interests
Internet habits
Analyze past trends
Predict future trends
REFERENCES
Hanson, H. and Kalyanam, K. (2010). Internet Marketing & e-Commerce.
United States: South- Western College Publishing.
I n i t i a t i v e s . G o o g l e C o m p a n y. R e t r i e v e d o n M a r c h 17 , 2 0 1 2 .
http://www.google.com/intl/en/about/company/initiatives.html
M e s s i e h , N . ( 2 0 1 1 ) . H o s n y M u b a r a k a n d Wa e l G h o n i m To p L i s t o f G o o g l e ’ s
M o s t S e a r c h e d f o r P e o p l e i n E g y p t . T h e N e x t W e b . R e t r i e v e d o n M a r c h 17 ,
2 0 1 2 . h t t p : / / t h e n e x t w e b . c o m / m e / 2 01 1 / 1 2 / 1 5 / h o s n y - m u b a r a k - a n d - w a e l ghonim-top-listof-googles-most-searched-for-people-in-egypt/
S k r e n t a , R i c k . ( 2 0 0 4 ) . T h e s e c r e t s o u r c e o f G o o g l e ’ s p o w e r. To p i x W e b l o g .
R e t r i e v e d o n M a r c h 17 , 2 0 1 2 . h t t p : / / b l o g . t o p i x . c o m / 2 0 0 4 / 0 4 / t h e - s e c r e t s o u r c e - o f - g o o g l e s - p o w e r. h t m l
T h e H i s t o r y o f G o o g l e . ( 2 0 0 6 ) . E v o l u t i o n S E O . R e t r i e v e d o n M a r c h 17 , 2 0 1 2
http:// www.evolution -seo.c o.uk/histor y -of-google.html#ixzz1pMuelvdB
THANK YOU!
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