Google Search

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Welcome
to the world of…
The founders
0) Structure
1)
2)
3)
4)
5)
6)
7)
Introduction
History
Facts
Services
Criticism
Conclusion
Bibliography
Dorota
Natascha
Annika
Farina
1) Introduction
- Use Google… -
2) History
- By Dorota -
The founders
Sergey Brin
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Sergey Brin was born in August 1973 in
Moscow
At the age of five he emigrated with his family
to California, in the USA
He was interested in computers and
mathematics from early in his childhood on
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Sergey studied Computer Science and
Mathematics at the University of Maryland
and he received his Bachelor Degree with
high honors.
He studied for his masters degree in
Computer Science at the Standford
University
Lawrence Page
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Lawrence Page, also known as Larry Page,
was born in March 1973 in Michigan
Computers played an important part in his
life
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Larry has a Bachelor of Science Degree in
computer engineering from the University of
Michigan
He received his Masters Degree at the
Standford University
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1995: The history of Google began when
Lawrence Page and Sergey Brin met each
other at the Stan+ford University
1996: The founders began to work on a
research program the search engine, a
project for their studies. They wanted to
develop a search engine that is based on
relationships between websites.
1997: Google became an independant
website, after it originally used to be the
Stanford website→ google.stanford.edu
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1998: The founders found an investor, Andy
Bechtolsheim, who helped them to
accomplish their aim and gave the company
Google Inc. $100,000.
1999: The company moved into offices in
Palo Alto, California.
2000: Google became the best search
engine on the market!
2003: The company moved into a complex
of buildings in Mountain View, California
2004: Google on the stock exchange
Googleplex
3) Facts
- By Natascha Where does the name come from?
Interesting Facts
Where does the
name come from?
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Googol= a number with a one and one
hundred zeros
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Interesting Facts
Google exists in over a
hundred languages
For example:
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Afrikaans
Albanian
Arabic
Bosnian
Bulgarian
Cambodian
Chinese
Croatian
Danish
Dutch
Estonian
Esperanto
Finnish
Hindi
Icelandic
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Indonesian
Japanese
Korean
Latin
Latvian
Macedonian
Maltese
Mongolian
Somali
Swedish
Thai
Ukrainian
Vietnamese
Welsh
Yiddish
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Google is the 5th biggest website
Over 8 billion websites (December
2004)
Most visited search engine worldwide
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Google has over 300 employee, the
so-called “Googler”
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Possible income 2003: between
100 - 350 Million dollars
Nominated for
Big Brother Award 2003
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Visited by half of the German Internet
Users every month
More than one half of the Google
users are non - American
116,6 billion dollars is Google worth
4) Services
- By Annika Google Search
What(ever) happened to George W. Bush
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Google: more than a search engine
provides more than 30 services, tools and
functions for its users (e.g the search for
definitions, the “I'm feeling lucky“search,
Froogle, Google Earth)
The bread-and-butter service: Google
Search
Google Search
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Basis: PageRank system
examines the number and relative
popularity of each website linked to
another one
every link counts as a vote
“important“ sites have a strong vote for
other sites
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Google combines PageRank with a complex
text retrieval in order to find sites that
a.
are important
b.
AND fit the query
Google analyzes the number and closeness
of search keys (and the content of the
linked sites) to do the whole PageRank
What(ever)
happened to George
W. Bush
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Entering the query “failure“ or “miserable
failure“ plus using the “I'm feeling lucky“
search leads directly to George W. Bush's
official websites
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2 reasons
The other one refers to the PageRank
system
A number of webmasters use the phrase
“failure“ or “miserable failure“ to describe
and link to Bush's websites
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Site ranks on top of Google's result list due to
a.
its importance and popularity
b.
the descriptions on pages connected
to this site
Influencing the ranking of a given page in
results returned by the Google search engine
is called Googlebombing
5) Criticism
- By Farina -
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protection of data privacy is not transparent
for the user
a. Cookies: data about the user and user's
activities online
b. E-mail: can be read through for
advertisement
Google Earth: detailed maps are easier to
access
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Screening of information: editors and user
decide on what search result turns up
Copying of books: some authors regard as
dismissive of their rights and illegal
Google Base: takes over the classifieds in
newspapers
Google for everything: you can even plan a
murder with this search engine
6) Conclusion
... and also I will be critical and open for other sources.
Thank you for
your attention!
7) Bibliography
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Mayer, Marissa. “Googlebombing
'failure'.“
http://googleblog.blogspot.com/2005/09/googlebombin
g-failure.html. (Visited on Oct, 20 2005)
http://en.wikipedia.org/wiki/Google_bomb
http://www.google.de/why_use.html
Dr Jens E. Wolf. “Vorlesung Information Retrieval.”
http://www.informatik.unibonn.de/III/lehre/vorlesungen/InformationRetrieval/W
S04/Vorlesung-041207.pdf. (visited on Jan, 09 2006)
http://www.pressrelations.de/MATERIAL/605.pdf
(visited on Jan, 09 2006)
Florian Luther, Jochen Felsner, Yuexin Huang. “Google Eine ökonomische Analyse.” http://ig.cs.tuberlin.de/oldstatic/w2003/ir1/uebref/LutherEtAlReferat-G9-012004.pdf (visited on Jan, 09 2006)
http://www.google.de/intl/de/press/funfacts.html
(visited on Jan, 09 2006)
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“Google Corporate Information.”
URL: http://www.google.com/corporate/history.html.
(Visited on Jan. 4, 2006.)
“History.”
URL: http://en.wikipedia.org/wiki/Google.
(Visited on Dec. 29, 2005.)
"Lawrence
Page."URL:http://en.wikipedia.org/wikit/Lawrence_E.
_Page (Visited
on Jan. 3, 2006.)
Schüller, Thorsten. “Die Google Geschichte.”
URL:
http://www.suchmaschinentricks.de/forum/thread.ph
p?thread=3251&forum=1. (Visited on Jan. 4, 2006.)
"Sergey
Brin."URL:http://en.wikipedia.org/wiki/Sergey.Brin
(Visited on Jan.
3, 2006.)
Wolff, Jens E. “Google.”URL:
http://www.informatik.unibonn.de/ІІІ/lehre/Vorlesunge
n/InformationRetrieval/WS04/
Vorlesung-041207.pdf.
(Visited on Dec. 28, 2005.)
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