FOR IMMEDIATE RELEASE
April 5, 2014
Contact: Kate Tedford
(408) 603-4405
ktedford@pcdeli.com
POTATO CHIPS DELI RETURNS OUT OF NOWHERE AFTER NINE-MONTH LONG
VACATION
Steven Arroyo reopens his beloved deli at its new location
LOS ANGELES, CA—Today, LA restaurateur, Steven Arroyo, and his culinary team, Amanda
Kobritz, Preston Trites and Luis Garcia, along with Arroyo’s celebrity crew, which included
Drew Barrymore, Scott Caan, Curtis Kulig and Steve Olson, hosted a grand reopening of
Arroyo’s restaurant, Potato Chips Deli, at its brand new location, 308 N. Stanley Avenue, Los
Angeles, CA 90036.
Arroyo takes LA foodies by surprise with the reopening of his neighborhood sandwich joint,
Potato Chips Deli, after closing the restaurant’s doors last July. The deli opens at a new
location, features a virgin culinary team of three and showcases a modified menu with the
addition of two savory sandwiches (a caprese and a steak), fresh squeezed mint lemonade
and homemade chocolate chip cookies.
“You’ll notice, with my designs, there’s a lot of repetition. When you speak of the chairs, you
might be speaking of the 99 that hang from the ceiling [in Potato Chips]. Not all of them are
the same, but they’re in the same genre. When I see all of those in repetition, it pleases my
eye. It’s about building a collection. For me, I focus in on something, and I can see the big
picture, and I think the big picture looks better when you’re seeing things from different
angles. It’s a better study,” said Steven Arroyo, owner and designer of Potato Chips Deli.
Arroyo’s design choices at the new Potato Chips Deli give off a, “everything old is new again”
vibe. Customers sit on vintage, red, metal chairs while antique, wooden chairs hang from the
ceiling above them. There is an unusual, yet beautifully patterned, ‘70s style tiling on the
floor and maritime-themed paintings line the walls, instantly calming anyone who looks at
them.
“With only eight sandwiches to choose from, simplicity with high quality is what sets Potato
Chips apart. My personal favorite right now is the new caprese sandwich made with creamy
burrata but it changes every week. I’m really looking forward to meeting new customers
and having them fall in love with our revamped product just like I have,” said Potato Chips
Deli’s manager, Amanda Kobritz.
Customers can choose between a caprese, turkey, eggplant parmesan, tuna, meatball,
Italian, roast beef or steak sandwich. Sandwiches at Potato Chips are now being served on
crunchy, yet soft ciabatta bread that is delivered fresh each morning from a local baker. The
wide variety of potato chips, including specialty brands like Utz, Zappos, and Cape Cod, are
still available for purchase. Drink options like jarritos, mexi cola and iced tea remain the
same but with the addition of a refreshing cold brew (iced coffee, not beer) and homemade
mint lemonade. Kobritz’s freshly baked cookies are exceptional, and although the recipe is
under wraps, rumor has it that they include oatmeal, prunes, chocolate chips and walnuts.
With over 300 sandwiches sold today, and even more people just stopping by to check out
the new place, it clear that the decision to relocate, redesign and reopen Potato Chips Deli
was done in great taste.
About Potato Chips Deli:
Potato Chips serves up East Coast-style sandwiches on artisan ciabatta. We grind and roast
Boulder Valley beef in-house and our eggplant parm is prepared daily. We take pride in our
carefully assembled sandwiches and eclectic collection of potato chips from across the
country. For those of you who love and/or miss UTZ, Zapps, and Cape Cod chips, we have
your favorites here. Visit http://potatochipsdeli.com for more information.
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