Video

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Video
Shoot
Edit
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Examples
• AVRSB
• Scrolling presentation
• Web site
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Video
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Content is king
target audience influences style
British (dark), NYPD (shaky), production
The video grabs us but, sound tells the story (video
wallpaper)
• Video is easier to cut than sound
• Storyboard your shots
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Lighting color
• Outdoor light has a high temperature (blue)
• Studio light has a low temperature (red)
• Never combine lights that have different
temperatures
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Lighting source and angle
• Goal is to create 3 dimensional look
• The camera has a limited contrast range
• Overhead and back light sources don’t work by
themselves
• Front light can lack depth
• Side light is a good choice if you only have one
source of light
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Lighting source and angle
Back light only
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Lighting source and angle
Overhead light only
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Lighting source and angle
Front light only
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Lighting source and angle
Side light only
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Lighting source and angle
2 point lighting
High main light
(key)
Fill light
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Lighting source and angle
Traditional 3 point lighting
Glow light (hair)
Side light (fill)
High main light
(key)
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Camera
• Don’t zoom while take is rolling if you want a long
shot or a close up stop and frame
• Compose your shots
• Creep zoom builds tension
• Creep out relieves tension
• Pan creates excitement
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2/3 rule
• Eyes are focus and should be 2/3 up from bottom of
screen
• When looking sideways 2/3 of screen should be in
front of eyes
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Camera elevation
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Eye level (Traditional)
Looking up (Power)
Looking down (Subordinate)
Very low or high can be intriguing
If you are moving out of eye level make a big jump
up or down
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Sound
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Get close and zoom out
Monitor lapel mike with headphones
Watch your environment
Older voice for telling a story or narration
Female voice is warmer
K-12 use a younger voice
Sound (music or narrative) must tell story
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Camera shots
• 90 percent of shots should be stills
• Start with wide shot (ws) to set the stage (often in
reverse angle)
• Just people is a medium shot (ms)
• Bust of person is a medium close up (mcu)
• Collarbone up is a close up (cu)
• Chin to eyebrows is a extreme close up (ecu)
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Camera shots
• Average edited shot length should be 3-5 seconds
• 2 seconds for quick actions (typing)
• Each shoot should have a 3-5 second pre-roll and
post-roll
• Every shot should contain 2 or 3 shots
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Camera axis
• Stay on one side of axis
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More Shooting Tips
• Action  Reaction
• Get lots of B roll (wide angles, reverse, noddys,
smiles, equipment, action, emotion, applause and
group shoots)
• Don’t tape everything but use text and voice overs
to backfill your video (diagrams)
• Variety of shots and angles is critical (helps
compensate for lack of control)
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Editing Goals
• Goal of editing is to be invisible
• Time collapse (helps maintain interest) (use for
action)
• Time stretch when missing shots (long dissolve)
• Conflict and Contrast
• Re-evaluate to target (test on an audience)
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Editing Tips
• Cut to the audio (a section at a time)
• Remember you can cover mistakes with B-roll
A B A
• Use B-roll to add interest (long clip show pictures)
A
B B A
B
A
• Reduce talking by cutting to a reverse angle clip or a
noddy
• Always use a cover shot
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Filler shots
• Change the axis by using a filler shot
• Remove jump cuts by adding a different angle or
using a dissolve
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Music
• Music video cut on beats
• Documentary – use music in background during on
camera testimonies (fade music in and out)
• Narration 45 seconds, music up 15 seconds, 30
seconds narration, 10 seconds music big finish
Narration

Narration  
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Sounds
• Bring sound in low and then build (loop if you have
too)
• Use sound fades on new sound entry (Music 
paddle sound )
• If you don’t want to draw attention to a cut make
sure the sound is consistent
Video A
Video B
Sound
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Final Editing hints
• Keep movements apart in your video (tilts, pans,
zooms)
• Special effect cuts should go near the beginning or
end of your movie (wipe)
• 90% of your video cuts should straight cuts or
dissolves
• Keep the amount of video action in line with the plot
• Aim for invisible editing
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