G.A.S. Geographical Auto-Delivery System

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CS 410 Orange Team
Milestone Presentation
November 15, 2010
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Personnel
Story
Problem
Metrics
Solution
Process Flows
MFCD
Milestones
GUIs
SiteMap
Dataflows
Work Breakdown Structure
Competition
Risks
Marketing
Budgeting
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John Knox
Project Manager
Milestone Expert
Rebecca Cooper
Ryan School
Marketing and
Customer Specialist
Database Specialist
Dr. Stephan Olariu
Technical Consultant
Marrissa Webster
Documentation Specialist
Financial Specialist
Dr. Irwin Levinstein
Database Consultant
Alvin Fagan
Software Engineer
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Yousef Aloumi
Risk Analyst
Database Specialist
Ben Cawrse
Webmaster
Database Specialist
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Lack of knowledge increases
frustration and inefficiency while
traveling.
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Amount of money spent traveling
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Time on the road due to traffic
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No idea where anything is
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Distracted driving due to non automated
notification applications
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10 %
Points of Interest
44%
Transportation
23%
Lodging
23%
Food & Drinks
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Source: U.S Bureau of Labor Statistics
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“In 2008, the average U.S. household spends
about $1,415 on transportation, lodging, food
and drinks, and points of interest while on
vacation and pleasure trips”1
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“U.S. Travel Association forecasts [this year] that
there will be 450.9 million business trips in the
U.S. and up to 480 million in 2012”2
Sources: 1. U.S. Bureau of Labor Statistics and
2. U.S. Travel Association
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Source: U.S. Travel Association
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4 out of every 5 accidents are attributed to
distracted drivers.
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In 2008, almost 6,000 people were killed and
500,000 were injured in crashes related to
driver distraction.
Source:
Edgar Snyder & Associates
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G.A.S.
Geographical
Auto-Delivery System
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An application that automatically
notifies the user about relevant traffic
and points of interest indicated in his or
her profile while he or she is travelling.
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Make money for the businesses
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Save time and money for the travelers
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Avoid
Traffic
Cheap Gas
Favorite
Restaurant
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Business
 Account
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Traveler
 Phone Application
 Account
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Business
 Computer System
▪ Internet
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Traveler
 Computer System
▪ Internet
 Smart phone
▪ GPS
▪ Data Package/Wi-Fi
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G.A.S.
Databases
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User Profile
Business
Website
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Customer
Website
Application
Interaction
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G.A.S.
Databases
Algorithms
Business
Website
Customer
Website
Application
Interaction
Food
Recommendation
Algorithm
Gas Prices
Algorithm
Hotel
Recommendation
Algorithm
Points of Interest
Algorithm
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G.A.S.
Databases
Business
Website
Algorithms
Customer
Website
Application
Interaction
Billing (VeriSign)
Login
Update Feature
Contact Us
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G.A.S.
Databases
Business
Website
Algorithms
Customer
Website
Application
Interaction
Login
User Profile
Update Feature
FAQs
Contact Us
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G.A.S.
Databases
Algorithms
Business
Website
Customer
Website
Application
Interaction
GPS
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User
UserID
Preferences
Email
PrefID
PID
Password
prefBID
Item
Graph
Business
IDitem
BID
Name
Bname
Price
Btype
Location
Bsubtype
LID
locID
Lat
Items
Long
Time
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Trends
Name
Type
Start
Stop
Username
Password
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Websites
Gas Buddy
Mapquest
MSN Autos
AAA
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User Profile
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Autonomous
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Real-Time
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Gas Prices
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Map
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Traffic
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Points of Interest
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Phone Application
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AnDroid Apps
Where
User Profile
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Autonomous
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Real-Time
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Gas Prices
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Restaurants
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Traffic
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Hotels
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Points of Interest
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Weather
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TripIt
WeatherBug
Waze
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iPhone Apps
AroundMe
Cheap Gas
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User Profile
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Autonomous
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Real-Time
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Gas Prices
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Restaurants
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Traffic
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Points of Interest
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Hotels
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Yelp
UrbanSpoon
Google Earth
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Find businesses not located in the
database
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Automatically create a user profile
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Tell you if the point of interest you are
driving to is worth the trip
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Risks
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p
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Risk Matrix Legend
Probability
Very
High
High
Very
High
High
Low
F1, S1
User
Very
Low
T2
Privacy/Security
U2
Business Fraud
Legal
L1
Distracted Driving
Financial
L1
T1
U2, U1
Low
F1
Business Participation
Technical
T1
Server Load
T2
Existing Phone Applications
Schedule
Very
Low
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U1
S1
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Business Participation
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Distracted Driving (L1): Text to Speech system
Server Load (T1): Topology based design,
Concurrent design
Business Participation (F1): Marketing Plan, Viral
Marketing.
Business Participation (S1): Marketing Plan
Privacy/Security (U1): Wireless Encryption,
Password, Firewalls, etc.
Business Fraud (U2): Business Agreement
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Position
Number of
Employees
Salary
Hourly Rate
Project Manager
1
$84,000
$42.00
Software Engineer
3
$68,000
$34.00
Hardware Engineer
1
$72,000
$35.00
Financial Analyst
1
$50,000
$25.00
Marketing Director
1
$68,000
$34.00
Documentation Specialist
1
$38,000
$19.00
HR Manager
1
$58,000
$30.00
Software Tester
1
$60,000
$30.00
Web Developer
1
$50,000
$25.00
Database Administrator
2
$80,000
$40.00
Domain Expert
1
$100,000
$52.00
Cost
Salary Cost
$432,000
40% Overhead
$172,000
Total Cost
$604,000
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Element
Number of
Elements
Cost/Element
Total
4
$10,000
$40,000
Workstations
14
$750
$10,500
Laser Printer
2
$300
$600
AC Unit
2
$2,000
$4,000
Ethernet Cable
20
$10
$200
Surge Protector
2
$200
$400
Router
2
$150
$300
Server
40% Overhead
$22,400
Total
$78,400
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Is there a market?
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Who is the customer?
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What is the expansion plan?
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When are we going to break even?
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50 million smartphones are in use in the US at the end of 2009, according
to the Cellular Telephone Industries Association’s (CTIA) semiannual
survey. 1
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According to a recent release by research firm iSuppli Corp., global
smartphone shipments are expected to increase 105% to 506 million
units in 2014 from 246.9 million expected in 2010.2
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The share of smartphones as a proportion of overall device sales has
increased to 29% for phone purchasers in the last six months and 45% of
respondents to a Nielsen survey indicated that their next device will be a
smartphone.3
Sources:
1. Mobile Health News
2. Zach’s Investment Research
3. Nielsen Wire
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Virginia has 567,830 small businesses,
according to the most current federal data
available
In Norfolk, there roughly 18,000 businesses
Bilal Syed, RaceCoast gas station owner,
stated he is willing to pay $50/month for
service.
Source: gaebler.com: Resource for Entrepreneurs
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Out of 71 people surveyed who own a smartphone, 62.5%
said they would pay to for G.A.S.
 Dr. Olariu said he is willing to pay, as a traveler,
$15/month.
 Popular services, which provide traffic updates, gas prices,
weather reports, and news info:
 MSN Direct : $29.95 Monthly
 XM Nav Traffic : $9.94 to $16.94 Monthly
 FM Traffic : $49.99 Monthly
 Our charge to download the phone application:
 $4.99 for 1st 3 months, then $1.99 per month
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Substantial increase in visitors to attractions
and points of interest in lesser known areas
Increased profit for small gas station owners
and large chains alike
Fast food chain and family restaurant profit
increase
Hotel chains increase profit
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Quicker travel to locations
Avoid traffic, road and weather problems
Find places to eat easier
Explore and enjoy popular attractions and
points of interest within an unknown area
Less money spent on travel overall
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Norfolk, VA
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You can’t get
anywhere without
G.A.S.
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A : Dr. Stephan Olariu Interview
B : Dr. Irwin Levinstein Interview
C : Bilal Syed Interview
D : Group Survey
E : Group Survey Results
F : Work Breakdown Structure
G : Database Schema
H : Milestone Diagrams
I : Software Diagrams
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Meetings
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Full team once a week on Friday, 4:30 CPI Room
Individual member meetings
Other groups guidance (web site design)
Consultant Meetings and Boss Oversight
Tools Utilized
 Team Wiki (cs.odu.edu/~410orang/wiki)
 Team Forum (cs.odu.edu/~410orang/forum)
 Communication via E-mail, Text Messaging, and
Facebook
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United States Department of Labor: Bureau of Labor Statistics
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U.S. Travel Association: U.S. Travel Forecast Charts
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http://mobihealthnews.com/7052/ctia-50-million-smartphones-in-us/
Zach’s Investment Research
http://www.zacks.com/stock/news/35221/Smartphone+Growth+to+Accelerate
Nielsen Wire
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http://mobility.tamu.edu/ums/media_information/press_release.stm
Mobile Heath News
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http://www.edgarsnyder.com/car-accident/cell-phone/statistics.html
Texas Transportation Institute: Economic Factors Tap the Brakes on Traffic
Congestion
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http://www2.nbta.org/Lists/Resource%
20Library/NBTA2009Forecast.pdf
Edgar Snyder & Associates: Car Accident Cell Phone Statistics
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http://www.ustravel.org/sites/default/files/page/2009/09/ForecastSummary.pdf
National Business Travel Association
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http://www.bls.gov/spotlight/2010/travel/
http://blog.nielsen.com/nielsenwire/consumer/smartphones-to-overtake-feature-phones-inu-s-by-2011/
gaebler.com: Resource for Entrepreneurs
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http://www.gaebler.com/Number-of-Small-Businesss-in-Virginia.htm
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Family, Slide 4 & 18
 http://www.buzzle.com/img/articleImages/15911-43med.jpg
Business Man, Slide 4
 http://www.gnurf.net/v3/wp-content/uploads/2008/04/031-busy-business-man.png
Restroom Sign, Slide 5
 http://happyberfdaytome.files.wordpress.com/2010/07/restroom_sign.jpg
Fast Food Chains, Slide 5 & 18
 http://www.babble.com/CS/blogs/strollerderby/2008/11/16-22/fast-food-logos.gif
Dollar Sign, Slide 5 & 18
 http://pslawnet.files.wordpress.com/2010/05/dollar-sign.jpg
Clock, Slide 5 & 18
 http://www.webeden.co.uk/blog/wp-content/uploads/2009/07/real-time-search.jpg
Traffic (HRBT), Slide 6 & 18
 http://i.ytimg.com/vi/S0-GSHdQxII/0.jpg
Vacation Family, Slide [ ]
 http://www.toonpool.com/user/496/files/vacation_50845.jpg
Business Man, Slide [ ]
 http://us.cdn4.123rf.com/168nwm/yayayoy/yayayoy1006/yayayoy100600039.jpg
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Angry Driver, Slide 18
 http://assets.nydailynews.com/img/2009/06/18/alg_road-rage.jpg
Confused Man, Slide 18
 http://pstransitoperators.files.wordpress.com/2010/05/confused.jpg
Road Rage, Slide 18
 http://4.bp.blogspot.com/_HANEd5oXlMk/SoBNCPmd10I/AAAAAAAAGIk/EEEtLZzWq
bA/s400/roadrage.jpg
Sad Family, Slide 18
 http://www.ledaswann.com/images/family%20sad.jpg
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