CS 410 Orange Team
Feasibility Presentation
November 8, 2010
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Introduction and Personnel
Problem and Characteristics
Solution
Software/Hardware
Competition
G.A.S. Cannot Provide
Benefits to Customer
Market Analysis
Risks
References
Image Credits
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John Knox
Project Manager
Rebecca Cooper
Ryan School
Assistant PM
Domain Expert
Public Relations
Database Specialist
Dr. Stephan Olariu
Consultant
Marrissa Webster
Yousef Aloumi
Documentation
Specialist
Forum Administrator
Assistant Webmaster
Alvin Fagan
Software Engineer
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Ben Cawrse
Webmaster
3
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Traveling in unfamiliar places is
troublesome and inefficient
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Amount of money spent traveling
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Time on the road due to traffic
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No idea where anything is
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Distracted driving due to non auto-delivery
apps
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10 %
44%
Points of Interest
Transportation
23%
Lodging
23%
Food & Drinks
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Source: U.S Bureau of Labor Statistics
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“In 2008, the average U.S. household spends
about $1,415 on transportation, lodging, food
and drinks, and points of interest while on
vacation and pleasure trips”1
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“U.S. Travel Association forecasts [this year] that
there will be 450.9 million business trips in the
U.S. and up to 480 million in 2012”2
Sources: 1. U.S. Bureau of Labor Statistics and
2. U.S. Travel Association
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In 2009, National Business Travel Association
states, in regards to travel management,
“Among the top ten cost cutting measures,
number 1 is reducing non-essential travel and
number 10 is reducing prices of hotel
bookings.”
Source: National Business Travel Association
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In 2007, wasted time in traffic totaled 4.2
billion hours
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Total amount of wasted fuel topped 2.8
billion gallons
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Overall cost based on wasted fuel and lost
productivity reached $87.2 billion
Source:
Texas Transportation Institute
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4 out of every 5 accidents are attributed to
distracted drivers.
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In 2008, almost 6,000 people were killed and
500,000 were injured in crashes related to
driver distraction.
Source:
Edgar Snyder & Associates
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G.A.S.
Geographical Auto-Delivery
System
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Save time and money for the travelers
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Make money for the businesses
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Utilize existing phone application technology
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Automatically inform traveler of road
conditions, traffic reports, and weather
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Use a server to push real time updates
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Configure GPS coordinates to user profile
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Define constraints of user profile
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Develop scenario based algorithm
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Cross application development for all smart
phones, ensure reliability and compatibility
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Market the product
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Start Trip
No idea where
food is
Road Rage
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Frustration,
Behind/Late
Traffic
Stop For
Dinner
Anger,
Broke
Stop For Gas
Expensive
Gas Prices
Terrible Trip
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Start Trip
G.A.S.
Traffic
Expensive
Gas Prices
Cheap Gas
G.A.S.
Stop For
Dinner
No idea where
food is
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G.A.S.
Avoid
Traffic
Stop For Gas
Favorite
Restaurant
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Websites
GAS
Gas Buddy
Mapquest
MSN Autos
AAA
Autonomous
X
Real-Time
X
Gas Prices
X
X
X
X
X
Map
X
X
X
X
Traffic
X
X
X
Points of Interest
X
X
X
Phone Application
X
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AnDroid Apps
GAS
Autonomous
X
Real-Time
X
X
Gas Prices
X
X
Restaurants
X
X
Traffic
X
X
Hotels
X
X
Points of Interest
X
X
Weather
X
X
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Where
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TripIt
WeatherBug
Waze
X
X
X
X
X
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iPhone Apps
GAS
AroundMe
Cheap Gas
Autonomous
X
Real-Time
X
Gas Prices
X
X
X
Restaurants
X
X
Traffic
X
Points of Interest
X
X
Hotels
X
X
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Yelp
UrbanSpoon
Google Earth
X
X
X
X
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A stress free car ride
Completely prevent distracted driving
Find businesses not located in the
database
 Automatically make a user profile
 Tell you if the point of interest you are
driving to is worth the trip
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Substantial increase in visitors to attractions
and points of interest in lesser known areas
Increased profit for small gas station owners
and large chains alike
Fast food chain and family restaurant profit
increase
Hotel chains increase profit
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Quicker travel to locations
Avoid traffic, road and weather problems
Find places to eat easier
Explore and enjoy popular attractions and
points of interest within an unknown area
Less money spent on travel overall
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Bilal Syed, RaceCoast gas station owner, stated
he is willing to pay $50/month for service.
Dr. Olariu said he is willing to pay, as a traveler,
$15/month.
Popular services, which provide traffic updates,
gas prices, weather reports, and news info
 MSN Direct : $29.95 Monthly
 XM Nav Traffic : $9.94 to $16.94 Monthly
 FM Traffic : $49.99 Monthly
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Risk
Matrix
Risk Matrix Legend
Probability
User
U1
Privacy/Security
U2
Business Fraud
Legal
Very High
Very High
High
Low
Unlikely
L1, F1,
S1
T2
L1
Data Mining/Scraping
L2
Distracted Driving
Financial
F1
Business Participation
Technical
High
Impact
L2
U2, T1
T1
Server Load
T2
Existing Phone Applications
Schedule
Low
U1
S1
Business Participation
Very Low
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Privacy/Security
 Mitigation: Password Encryption, Wireless
Encryption.
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Business Fraud
 Mitigation: Business Agreement
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Data mining/scraping
 Mitigation: Service Level Agreement (SLA).
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Distracted Driving
 Mitigation: Text to Speech system
Source: http://itsm.fwtk.org/service-level-agreement.htm
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Business Participation
 Mitigation: Marketing Plan, Viral Marketing.
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Server Load
 Mitigation: Topology based design, Concurrent
design.
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Existing Phone Applications
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Business Participation
 Mitigation: Marketing Plan
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You can’t get
anywhere without
G.A.S.
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United States Department of Labor: Bureau of Labor Statistics
 http://www.bls.gov/spotlight/2010/travel/
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U.S. Travel Association: U.S. Travel Forecast Charts
 http://www.ustravel.org/sites/default/files/page/2009/09/ForecastSum
mary.pdf
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National Business Travel Association
 http://www2.nbta.org/Lists/Resource%
20Library/NBTA2009Forecast.pdf
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Edgar Snyder & Associates: Car Accident Cell Phone Statistics
 http://www.edgarsnyder.com/car-accident/cell-phone/statistics.html
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Texas Transportation Institute: Economic Factors Tap the Brakes
on Traffic Congestion
 http://mobility.tamu.edu/ums/media_information/press_release.stm
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Family, Slide 4
 http://www.buzzle.com/img/articleImages/15911-43med.jpg
Business Man, Slide 4
 http://www.gnurf.net/v3/wp-content/uploads/2008/04/031-busy-business-man.png
Restroom Sign, Slide 5
 http://happyberfdaytome.files.wordpress.com/2010/07/restroom_sign.jpg
Fast Food Chains, Slide 5
 http://www.babble.com/CS/blogs/strollerderby/2008/11/16-22/fast-food-logos.gif
Dollar Sign, Slide 5
 http://pslawnet.files.wordpress.com/2010/05/dollar-sign.jpg
Clock, Slide 5
 http://www.webeden.co.uk/blog/wp-content/uploads/2009/07/real-time-search.jpg
Traffic (HRBT), Slide 6
 http://i.ytimg.com/vi/S0-GSHdQxII/0.jpg
Vacation Family, Slide 47
 http://www.toonpool.com/user/496/files/vacation_50845.jpg
Business Man, Slide 47
 http://us.cdn4.123rf.com/168nwm/yayayoy/yayayoy1006/yayayoy100600039.jpg
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