Business Bitesize Booking Form
Name:
All Business sessions are FREE for eligible applicants, however booking is ESSENTIAL.
Please return your completed booking form to projector@broadway.org.uk
1. To access support through Projector you must meet ERDF eligibility criteria - please check this at http://shinewithprojector.org.uk/about/
prior to booking.
2. If you are not already enrolled, you will be asked to complete and return a Projector Enrolment form, along with photocopies of
evidence prior to attending the session.
3. For enquiries please contact 0115 850 7841 or e mail projector@broadway.org.uk
4. Please ensure that you arrive on time and that you are enrolled for any of the business sessions or you may be turned away
Business Bitesize Booking Form
The Creative Spark Workshop – Getting YOU Ready To Start Your Business
Delivered by Vicky Evans, Creative Spark, Thursday 5th September 2013, 3.30pm-6.30pm
Develop your confidence to start your business. Tap into your passions to inspire yourself and your customers, work out how you can create a business in a way that
is right for you, and strengthen your ability to handle the challenges and setbacks that may come along.
This session is aimed at people who want to turn their creative talents into a business. They want to know: Where do I start with this? Can I really do it?
You will learn:
 How to tap into your passions to create a business that inspires you and your customers
 How to use powerful tools and techniques to deal with the fears, doubts and other challenges that you may encounter.
 How to use your own distinctive strengths to move forward with your business idea.
Idea Generation Games & Collaborative Play
Delivered by Tom Slater, Newforms Training & Development, Wednesday 11th September 2013, 3.30pm-6.30pm
Turning problems into opportunities is one of the keys to business success.
This interactive session will empower you to overcome obstacles and turn problems into profit. Start-up business can be a lonely journey so this session also
introduces team and collaborative approaches. Time will be spent honing your communication skills and discovering your leadership style and some effective
leadership practises.
These sessions is aimed at those thinking about starting a creative business or have recently registered.
You will learn:
 Problem definition
 Idea generation, selection & development
 Collaboration and team-working
 Action Planning
Business Bitesize Booking Form
Shout Out! Marketing and Research
Delivered by Amanda Pearce-Burton, Formation Training, Monday 16th September 2013, 3.30pm-6.30pm
This fun and engaging session will demonstrate how to make marketing work for you. With discussion, lively activities and trainer input, you will develop you will
explore who your intended clients are and how you will promote your products and services to them, what sets you apart from your competitors and some basic
techniques for market research.
This session is aimed at those who would like to understand more about what marketing is, and how they can develop some simple promotional ideas to help them
get started.
You will learn:
 What marketing is, and how it relates to your business
 Who your customers and competitors are
 Some tactics for researching your market
 Some basic methods for promoting yourself and your work
Know It! Business Models and Structures
Delivered by Amanda Pearce-Burton, Formation Training, Thursday 26th September 2013, 3.30pm-6.30pm
This participative session will involve plenty of discussion and short exercises, and help you to establish your business by understanding different business structures
and cover information on the basics of self-employment.
This session is aimed at anyone starting a creative business who wants to find out about what they need to do to register and how to ensure that they deal with
business basics such as tax and getting paid.
You will learn:
 How to register and what ‘official’ tasks you need to tackle
 Different business models
 New skills for ‘contracting’ with customers
 Some top tips for getting paid!
Business Bitesize Booking Form
Dosh! Business Finance
Delivered by Amanda Pearce-Burton, Formation Training, Thursday 3rd October 2013, 3.30pm-6.30pm
This lively session will demystify jargon and deal with money in a new business. Through discussion, hands on group work and trainer input, understand the
importance of looking after money, know what to expect in terms of keeping records, and learn how to write an effective bid for funding.
This session is aimed at anyone starting a creative business who wants to know the basics of managing money and understand effective ways of keeping records.
You will learn:
 The importance of good money management
 Basic business finance terms such as cash flow
 How to set up a simple recordkeeping system
 What makes an effective funding bid
Social Media Marketing
Delivered by Caron Lyon, PMC Creative, Monday 21st October 2013, 3.30pm-6.30pm
Focusing on social technologies for build clients, this session takes a deeper insight into the platforms tools and services associated with Social media.
Through group discussion, personal reflection and workshop based practical activities you will explore the use of metric data and managing connections to maximize
reach of your message.
This session is aimed at freelancer’s who have just started in business who are looking for real insights to promote, amplify and establish online revenue streams via
personally developed digital toolkits.
You will learn:
 Simple foundations in which to evaluate your need for social media development and practice
 The use of social media in a wider context than just platforms like Facebook and Twitter
 Measuring and monitoring trends and evaluating competitors social media activity
Business Bitesize Booking Form
Search Engine Optimisation
Delivered by Caron Lyon, PMC Creative, Monday 28th October 2013, 3.30pm-6.30pm
The ability to analyze activity, content and updates; and evaluate the impact against your objectives, targets and goals is what SEO is about.
Discover how to make your web site visible to your clients, exploring what good content consists of, and the importance of sustained activity with regular updates.
This session is aimed at freelancer’s who have just started in business who are looking for real insights to promote, amplify and establish online revenue streams via
personally developed digital toolkits.
You will learn:
 Identifying target keywords and elements associated ‘on page’ with SEO practices
 Organic results vs Pay Per Click (PPC) optimisation
 The use of a resources and toolkits to develop organic web presence and the tools to monitor its impact
Email Marketing For Creative Businesses
Delivered by David Ross, Escape Tunnel, Date TBC, 3.30pm -7.00pm
Email marketing is still regarded as an effective way to connect and maintain relationships with customers. Explore how to engage and keep the interest of your
clients at every stage of marketing, the effective use of low-cost or free tools to manage and automate your email marketing; and how to monitor and measure your
success.
This session is aimed at creative businesses who want to learn how to use email marketing as part of their promotional and marketing strategy.
You will learn:
 The potential usefulness of email marketing for your business
 The important factors that differentiate whether email marketing campaigns work or fail
 Useful and low-cost or free tools and services to automate and simplify email marketing
 Objectives and content for email marketing
Business Bitesize Booking Form
When do you own your Ideas and Creations? Understanding Intellectual Property and Copyright
Delivered by John Buckby, Monday 11th November 2013, 3.30pm-6.30pm
This session will explain and clarify the various types of intellectual property, how IP rights arise in creative industries businesses; and what this to you. In addition,
you’ll learn how to commercialise your IP rights by selling or licensing them to others and importantly what to do if someone infringes your IP, or if others say you
have infringed their IP!
This session is aimed at creative businesses who want to understand how to best protect their IP rights.
You will learn:
 What Intellectual property and copyright is when you own copyright, and how to protect it
 Patents, how to protect your ideas, trademarks and
 How to avoid problems with naming your business/products
Pricing Your Creative Products and Services
Delivered by David Ross, Escape Tunnel, Date TBC, 3.30pm -7.00pm
In this workshop, you'll discover different ways to think about pricing. Using activities to calculate price ranges for your products and services, which will enable your
business to be profitable, sustainable and competitive, you'll also consider how best to communicate prices and negotiate with clients and customers.
This session is aimed at creative businesses who want to learn how to properly price their products and services.
You will learn:
 The three sets of factors to be taken into account when determining price
 How to calculate a basic cost price for their creative products and services
 How to communicate the value of products and services to buyers, and to translate this in terms of monetary value
 How to evaluate competitor pricing and identify strategies to compete effectively
Business Bitesize Booking Form
Understanding Contracts and Legal Agreements
Delivered by John Buckby, Monday 25th November 2013, 3.30pm-6.30pm
Demystifying legal jargon and explaining defined terms such as boilerplate clauses, confidentiality, liability and termination; this session will explain how contracts
and legal agreements affect your work as a creative industries business.
This session is aimed at creative businesses who want to understand how contracts work, if they need to use them or review their practice.
You will learn:
 When you need to use a contract and when you don’t
 The different types of contracts
 Key risks
 What happens when a contract is breached?
How Not To Hate All Of Your Clients; The Art Of Client Management For Creative Businesses
Delivered by David Ross, Escape Tunnel, Date TBC, 3.30pm -7.00pm
In this workshop you'll learn some of the reasons that relationships between creatives and their clients are sometimes problematic. You'll discover why it's essential
to educate clients and how to approach this, along with simple systems and processes to support good client management.
This session is aimed at creative businesses who want to manage their clients effectively and avoid problems that frequently arise when creatives first start to
provide services for businesses and organisations.
You will learn:
 Common and significant differences between the motivations and attitudes of creatives and their business clients
 Stages of a business relationship and the crucial importance of the early interaction
 What 'the psychological contract ' is, and why it matters in business and professional relationships
 Why educating clients is important and how to approach this
 Simple and practical systems and processes that help to prevent client problems or identify them at the earliest stage